Amazon Web Services offers AWS Config, a service that provides monitoring and assessment of AWS resource configurations to support compliance auditing, change management and troubleshooting, with resource histories and comparison of historical configurations against planned configurations.
N/A
Optimizely Web Experimentation
Score 8.0 out of 10
N/A
Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.
N/A
Pricing
AWS Config
Optimizely Web Experimentation
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AWS Config
Optimizely Web Experimentation
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
With AWS Config, you are charged based on the number of configuration items recorded, the number of active AWS Config rule evaluations and the number of conformance pack evaluations in your account. A configuration item is a record of the configuration state of a resource in your AWS account. An AWS Config rule evaluation is a compliance state evaluation of a resource by an AWS Config rule in your AWS account, and a conformance pack evaluation is the evaluation of a resource by an AWS Config rule within the conformance pack.
It's really good if your infrastructure services is all in AWS, that means everything could be audited and monitored using AWS config. You also can create alarms to notify you or your team about any changes on your AWS resources which is very useful to prevent abuse if you have a fairly large team. It's also very useful whenever some third party wants to audit your AWS resources, if you have a fairly comprehensive AWS config configured, the auditing process will be easy since they only need to look at your AWS config setup.
Optimizely Web Experimentation is well-suited for scenarios where data-driven decisions are required to optimize website performance and conversions. For instance, A/B testing various website elements such as headlines, call-to-action buttons, and form designs, among others, can provide valuable insights into what resonates best with our audience. Personalizing website content based on visitor behavior, such as geographic location or past interactions, is another scenario where Optimizely shines. On the other hand, Optimizely may not be as appropriate for websites with low traffic volumes, as it may take longer to gather enough data to make confident decisions. Additionally, it may not be suitable for testing complex website functionalities that require extensive development work, such as a complete website redesign or adding new features. In such cases, other tools or approaches may be more appropriate, such as usability testing or user research to understand user needs and preferences.
Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
Would rate lower for other workloads but for AWS workloads its simple to set up, cost effective and customisable. Primary use case is compliance from a governance perspective.
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
I do not know or have used any other product in AWS cloud space that matches what AWS Config provides. We have some custom built monitoring and governance, however that is there because AWS Config does not provide it currently.
Optimizely Web Experimentation and Adobe Target are both powerful tools for website optimization and experimentation, but they differ in some key ways. Here's a comparison of some of the most important features of each platform:A/B testing: Both Optimizely and Adobe Target offer A/B testing functionality, allowing users to test different variations of web pages and other digital experiences against each other to determine which performs better.Personalization: Both platforms also offer personalization capabilities, allowing users to create customized experiences for different segments of their audience. However, Optimizely's personalization features are often considered more user-friendly and easier to implement.Analytics and reporting: Both platforms offer robust analytics and reporting features to help users track the performance of their experiments and make data-driven decisions. However, Optimizely's reporting is often considered more intuitive and user-friendly.
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Optimizely is only worth the money if you have a decent amount of traffic and some manpower dedicated to testing. If your organization doesn't have the resources to iterate on tests, you probably won't achieve full value from this tool.
Because the tool is expensive, I feel that large organizations with massive advertising and/or social footprints would benefit the best from Optimizely.
Optimizely can allow gradual rollouts of new features with advanced analytics, giving key stakeholders visibility into client traction with new content rollout.
