Microsoft offers the Azure Bot Service (replacing the former Microsoft Bot Framework), a managed bot building platform, which provides an integrated environment that is purpose-built for bot development, enabling you to build, connect, test, deploy, and manage intelligent bots, all from one place.
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ManyChat
Score 7.5 out of 10
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ManyChat headquartered in San Francisco provides their chatbot building platform to deploy Facebook messenger chatbots for support and service.
From personal experience, I can recommend the Azure AI service to reduce the burden on your customer service team, as we did. We created a customer service bot and automated our Frequently Asked Questions section, as well as an interactive platform for registering other complaints that the bot cannot handle, which are later addressed by our customer service team.
I found that ManyChat is a strong tool when receiving incoming messages, being able to create a tree of potential responses based on options given to the initiator. There is also a huge potential for complex automation (as long as the environment required by Facebook in order to send outgoing messages is maintained).
Honestly, the only thing I don't like about ManyChat is their support. It seems to be almost non existent. However, that concern is negated by having a fantastic user base that helps each other out on Facebook.
Azure AI Bot Service comes with an Integrated Development Environment and Bot Framework SDK that simplifies development. Having a single codebase for multiple channels, such as MS Teams, Facebook, and Slack, makes it easier to target multiple platforms without requiring redevelopment. LUIS and OpenAI can be easily integrated with your Chatbot to provide a seammless chat bot expereince to customers.
ManyChat is a great tool, provides loads of features, integrations and just saves you a whole load of time once all set up. If you aren't tech-savvy or used to how digital marketing tools work, it can appear complicated. That's how I felt initially 2 years ago, and after watching tutorials online I had a better understanding of it. This is why I rated it a 7, as it's not a tool that you can just play around with and guess how it works. There's definitely a learning curve with it so I recommend doing the free training and watching video tutorials.
Microsoft's customer service staff is friendly and extremely knowledgeable. They are always available to assist you with bot framework-related issues that you may be experiencing. They provide training sessions, manuals, and support personnel, among other things. Bugs were easily spotted and patched, which was one of my pet peeves about patching.
There is room for improvement but frankly, we haven't had the need to request for support. Everything is pretty easy to setup and there are very useful video explanation guides and walkthroughs on ManyChat's YouTube channel. The only challenge we have had was to integrate it with Zapier, it's a bit tricky because you need to do a setup workaround first, but nothing too complicated.
Microsoft Bot Framework is much better and well more established without a lot of proprietary software/coding language. Lex is very limited with integration with standard hardware and network configurations. Lex has performance issues and was too slow to meet near real-time collaboration requirements. Bot Framework complements many other Microsoft communication products and this was key to implementing without a lot of new training required.
I've worked in the past with Chatfuel. However, I decided to switch to ManyChat due to a variety of reasons. Overall, ManyChat offers much more functionality out of the box (e.g., Facebook comments tool), sequence builders are much more intuitive. Also, they provide flexible pay as you go pricing plan, which is perfect for a startup like us.
For the intended application, we experienced a negative ROI due to the inconsistency in the ability to maintain the automation without incoming responses. Since it is a free service that was meant to lead to paid services organically, the inconsistencies prevented the desired outcome.
We did experience a higher conversion rate with basic incoming messages with questions about services or products due to the ability to have pre-created responses and direction immediately supporting the prospect.
