What users are saying about
25 Ratings
7 Ratings
25 Ratings
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Score 7.3 out of 100
7 Ratings
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Score 8.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    9.5

    Benchmark Email

    95%

    Privy

    Feature Set Not Supported
    N/A
    Benchmark Email ranks higher in 9/9 features

    WYSIWYG email editor

    7.8
    78%
    6 Ratings
    N/A
    0 Ratings

    Dynamic content

    10.0
    100%
    6 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    9.3
    93%
    4 Ratings
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    4 Ratings
    N/A
    0 Ratings

    A/B testing

    10.0
    100%
    6 Ratings
    N/A
    0 Ratings

    Mobile optimization

    10.0
    100%
    7 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    10.0
    100%
    11 Ratings
    N/A
    0 Ratings

    List management

    10.0
    100%
    7 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.2
    82%
    4 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.3

    Benchmark Email

    83%

    Privy

    Feature Set Not Supported
    N/A
    Benchmark Email ranks higher in 3/3 features

    Dashboards

    7.6
    76%
    6 Ratings
    N/A
    0 Ratings

    Standard reports

    10.0
    100%
    7 Ratings
    N/A
    0 Ratings

    Custom reports

    7.2
    72%
    3 Ratings
    N/A
    0 Ratings

    Pre-Send Testing

    10.0

    Benchmark Email

    100%

    Privy

    Feature Set Not Supported
    N/A
    Benchmark Email ranks higher in 2/2 features

    Inbox Display

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Email Previews

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Attribute Ratings

    • Privy is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    7.0

    Benchmark Email

    70%
    7 Ratings
    8.0

    Privy

    80%
    3 Ratings

    Likelihood to Renew

    8.0

    Benchmark Email

    80%
    1 Rating
    10.0

    Privy

    100%
    1 Rating

    Usability

    Benchmark Email

    N/A
    0 Ratings
    9.0

    Privy

    90%
    2 Ratings

    Support Rating

    Benchmark Email

    N/A
    0 Ratings
    10.0

    Privy

    100%
    3 Ratings

    Likelihood to Recommend

    BenchmarkONE

    For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

    Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
    Read full review

    Privy

    Adding Privy to your ecommerce store is a no brainer. You can very quickly increase your on-site email acquisition conversion rate through the Spin To Win wheel and other templates that Privy offers. You can also use it for additional on-site messaging like announcement bars and landing pages
    Read full review

    Pros

    BenchmarkONE

    • 2,000 contact list space available with no time limit to those who can't upgrade.
    • The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
    • There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
    Read full review

    Privy

    • Segments website visitors to your site: It can recognize who has been to your website once or many times. It allows you to present an offer to different user groups, present an offer, and then capture their email address.
    • Provides flexible opt-in form options: Embedded opt-in forms, pop-ups. bars at the top of your site. You can redirect to a landing page or a thank you window, create a form that takes up the entire screen, provide an offer at the end, or simply thank users for their information.
    • Easy user experience: Different options for designs, easy drag + drop builder. Easy installation, trackable results.
    • Support their users: Holy cricket. Their support is so helpful. Privy was one of the first software companies that I've encountered that has really gone above and beyond for my team.
    • Measurability: Privy understands that digital marketers want to track - They want to be able to split-test their options, track their results - not only views but conversions and $ conversions. Privy gives its users this ability.
    Read full review

    Cons

    BenchmarkONE

    • List maintenance -- navigating multiple lists is a cumbersome activity.
    • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
    • Customer support is kind of slow to get back to us.
    Read full review

    Privy

    • It gets some getting used to setting up emails with pictures.
    • Service isn't cheap but you get what you pay for.
    Read full review

    Pricing Details

    Benchmark Email

    Starting Price

    $0 per month

    Editions & Modules

    Benchmark Email editions and modules pricing
    EditionModules
    ProStarting at $131
    EnterpriseCustom2

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Privy

    Starting Price

    Editions & Modules

    Privy editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      BenchmarkONE

      No answers on this topic

      Privy

      • Flexible options: The software allows so many different kinds of opt-in form solutions: Full-page, pop-up, bar at the top of the page, embedded, etc.
      • Easy UX: This software is easy to use for just about anyone on my team. It's easy to implement and work with. Design, form field determination, and integration is all relatively very easy to perform.
      • Great support: We've had in-person calls with their support team, and they've been answer specific questions and offer relevant strategies. They've been willing to get on the phone with me and my clients to help us solve problems.
      • Multiple integrations - No matter what CRM you're using, there's likely a way to integrate Privy forms into it.
      • Easy installation on sites: Just a strip of code.
      • Visible, measurable results: Tracking and data with visits, conversion events, and conversion $ tracked to the forms.
      Read full review

      Usability

      BenchmarkONE

      No answers on this topic

      Privy

      Privy is very easy to use and is intuitive to new users. The templates they provide give you a head start on campaign builds and their customer success team is approachable and knowledgable about the product. You do not have to be a tech wizard to get rolling with Privy, but the results will make you feel that way.
      Read full review

      Support Rating

      BenchmarkONE

      No answers on this topic

      Privy

      The customer support team from Privy is incredible (shout out to Simone). Every person I have worked with has been knowledgable, helpful, polite, and responsive. They have a live chat feature and all CSRs do a great job.
      Read full review

      Alternatives Considered

      BenchmarkONE

      I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
      Read full review

      Privy

      After having used quite a few email marketing platforms, I can say out of all of them we like Privy the best. Privy's integration with the BigCommerce platform makes it much easier to use than the others we tried in the past and we are happy with the results we have gotten and their excellent customer support which is superior especially to Mailchimp which can only be reached by email.
      Read full review

      Return on Investment

      BenchmarkONE

      • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
      Read full review

      Privy

      • Positive impact for our clients - Our clients can see exactly how many views each opt-in has seen, how it has converted, and how much revenue has been generated from that opt-in and email sequence that it is linked to. (We have used this tool + paid traffic + email to generate more than $15k for some of our clients. And that's just one part of their marketing systems...That's about 150x ROI).
      • Positive impact for us - We only want to recommend and use tools that have proven use cases and conversions. This is true here - and it means that we can reliably recommend and use it as a tool to grow revenue for our clients in combination with paid traffic and email marketing. They also support their partners - that means we're more efficient. Time is money - so that's a win here, too.
      Read full review

      Screenshots

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