Bing Webmaster Tools vs. Google PageSpeed Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bing Webmaster Tools
Score 8.4 out of 10
N/A
Bing Webmaster Tools is a search engine optimization software solution offered by Microsoft.N/A
Google PageSpeed Insights
Score 9.2 out of 10
N/A
Google PageSpeed Insights is a search engine optimization software solution offered by Google.N/A
Pricing
Bing Webmaster ToolsGoogle PageSpeed Insights
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bing Webmaster ToolsGoogle PageSpeed Insights
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Bing Webmaster ToolsGoogle PageSpeed Insights
Top Pros
Top Cons
Features
Bing Webmaster ToolsGoogle PageSpeed Insights
SEO
Comparison of SEO features of Product A and Product B
Bing Webmaster Tools
8.9
7 Ratings
14% above category average
Google PageSpeed Insights
7.5
5 Ratings
4% below category average
Keyword analysis10.07 Ratings6.01 Ratings
Backlink management5.07 Ratings00 Ratings
SERP ranking tracking9.07 Ratings00 Ratings
Page grader9.06 Ratings7.34 Ratings
Competitive analysis10.06 Ratings5.02 Ratings
Site audit / diagnostics10.07 Ratings9.95 Ratings
Site recommendations9.06 Ratings9.95 Ratings
Task management8.93 Ratings6.72 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Bing Webmaster Tools
8.0
7 Ratings
5% above category average
Google PageSpeed Insights
6.3
5 Ratings
19% below category average
Local SEO10.05 Ratings5.01 Ratings
Social SEO4.13 Ratings5.01 Ratings
Mobile SEO7.86 Ratings9.95 Ratings
Global SEO10.07 Ratings5.43 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Bing Webmaster Tools
10.0
6 Ratings
17% above category average
Google PageSpeed Insights
8.6
3 Ratings
2% above category average
Multi-domain support10.06 Ratings9.12 Ratings
Integration with web analytics tools10.05 Ratings8.01 Ratings
Best Alternatives
Bing Webmaster ToolsGoogle PageSpeed Insights
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.2 out of 10
Nozzle
Nozzle
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bing Webmaster ToolsGoogle PageSpeed Insights
Likelihood to Recommend
10.0
(7 ratings)
10.0
(5 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
Bing Webmaster ToolsGoogle PageSpeed Insights
Likelihood to Recommend
Microsoft
I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
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Google
If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.
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Pros
Microsoft
  • Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
  • Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
  • In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
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Google
  • Measure page loading time
  • Compared loading times against Google's benchmarks
  • Identifies opportunities for web page performance improvements
  • Identifies sub-optimal web page attributes that slow down page loading
  • Compare performance on mobile and desktop devices easily
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Cons
Microsoft
  • The user-interface isn't as friendly or appealing as Google's - very bland overall.
  • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
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Google
  • The suggestions for improvement can be technical for non-developers.
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Usability
Microsoft
No answers on this topic
Google
It's a free, easy to use tool
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Support Rating
Microsoft
No answers on this topic
Google
There is no support from Google for the tool.
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Alternatives Considered
Microsoft
I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
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Google
I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
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Return on Investment
Microsoft
  • Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
  • Having another search engine to do reporting on helps increase hours and client spend
  • some issues flagged in bing but not seen in google can be fixed once shown in BWT
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Google
  • Faster loading site, give results faster to visitors
  • Buyers can get to the end of the buying cycle faster
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ScreenShots