Bing Webmaster Tools vs Google PageSpeed Insights

Likelihood to Recommend

I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).

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George Bounacos

COO

Silver Beacon MarketingMarketing and Advertising, 1-10 employees

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It should be an essential tool for all website owners - everyone should care about page loading time from the CEO down to the junior web developer. Page speed is a factor that hugely affects visitor satisfaction, and Google takes it seriously by offering PageSpeed Insights. If you work in a larger organisation and focus on one particular part of website development and maintenance, such as a content writer, then this tool won't be as useful. It's intended for users with development or marketing-related responsibility

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Josh Bender

Senior Web Developer

C5 ExtrasComputer Software, 1-10 employees

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Feature Rating Comparison

Bing Webmaster Tools

Google PageSpeed Insights

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Bing Webmaster Tools

Google PageSpeed Insights

Local SEO

Social SEO

Mobile SEO

Global SEO

Bing Webmaster Tools

Google PageSpeed Insights

Multi-domain support

Integration with web analytics tools

Pros

The analytics on the dashboard is impressive when compared to Google.
Reporting provides in-depth material for your site.
Great shortcuts that allow you to manage your Bing business listings.

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Verified User

Employee in Marketing

Automotive Company, 501-1000 employees

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Benchmark page speed in a quantitative, easy to understand manner.
Desktop and mobile assessment.
Feedback on what elements of your website need to be addressed to improve speed.

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Lindsay Halsey

Co-Founder

webShineMarketing and Advertising, 1-10 employees

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Cons

The user-interface isn't as friendly or appealing as Google's - very bland overall.
The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.

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Jordan Harpst

Marketing Coordinator

Solomon Cloud SolutionsComputer Software, 51-200 employees

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Could have better mobile analysis
Some performance requirements are somewhat difficult to meet
You don't need to get a 100% grade to have a greatly optimized website

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Carlos Eduardo de Souza

Co-Founder

Coopers Digital ProductionInternet, 1-10 employees

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Usability

No score

No answers yet

No answers on this topic

Google PageSpeed Insights 10.0

Based on 1 answer

It's a free, easy to use tool

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Lindsay Halsey

Co-Founder

webShineMarketing and Advertising, 1-10 employees

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Support Rating

Bing Webmaster Tools 9.0

Based on 1 answer

The support for Bing Webmaster Tools is responsive and very helpful. They have a "help" section for all frequently asked questions along with phone/email support. I would recommend that they add a chat support feature to assist with questions/issues that the user may experience. Screen share and chat support are my recommendations.

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Verified User

Employee in Marketing

Automotive Company, 501-1000 employees

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Google PageSpeed Insights 1.0

Based on 1 answer

There is no support from Google for the tool.

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Lindsay Halsey

Co-Founder

webShineMarketing and Advertising, 1-10 employees

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Alternatives Considered

Google Search Console used to be very similar to Bing Webmaster Tools (or vice versa) but Google Webmaster Tools recently changed their interface so now using it is a bit of a learning curve. They still both do the same things for their respective search engines and we plan on using both of them.

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Griffin Hansen

Associate Manager, Online Marketing at EBSCO Mags

EBSCO MagsFacilities Services, 11-50 employees

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Google's approach is a little different from competing services like WebPageTest and pingdom by providing Google-specific benchmarks. Their interface is a bit simpler and well-suited to more novice and intermediate site owners. Advanced users will prefer the granular data and flexibility from WebPageTest. But each service offers data that complements the others - so the best solution is to use all of them. As most site owners care about their organic search rankings in Google, it makes sense to pay attention to Google's own tools which are designed to help improve the experience for website visitors in addition to boosting rankings.

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Josh Bender

Senior Web Developer

C5 ExtrasComputer Software, 1-10 employees

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Return on Investment

We haven't seen major ROI while using Bing, but we haven't put a lot of time into maximizing the use of Bing.

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Jon Ackerman

Creative Director

Ada Bible ChurchReligious Institutions, 51-200 employees

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Since it's a free tool, we can't recommend it enough.
It only requires a small amount of time to get used to and be able to make improvements on the website.
I think the negative impact may be the "grade" issue because some clients ask to get "100%" and it depends on the tools and web hosting you are using.

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Carlos Eduardo de Souza

Co-Founder

Coopers Digital ProductionInternet, 1-10 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

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General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

—

Entry-level set up fee?

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Rating Summary

Bing Webmaster Tools

Google PageSpeed Insights

Bing Webmaster Tools

Google PageSpeed Insights

Bing Webmaster Tools

Google PageSpeed Insights

Likelihood to Recommend