What users are saying about
44 Ratings
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Score 8 out of 100
22 Ratings
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Score 9.4 out of 100

Feature Set Ratings

  • Bing Webmaster Tools ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

8.9

Bing Webmaster Tools

89%
7.2

Google PageSpeed Insights

72%
Bing Webmaster Tools ranks higher in 7/8 features

Keyword analysis

10.0
100%
7 Ratings
6.0
60%
1 Rating

Backlink management

5.0
50%
7 Ratings
N/A
0 Ratings

SERP ranking tracking

9.0
90%
7 Ratings
N/A
0 Ratings

Page grader

9.0
90%
6 Ratings
6.8
68%
4 Ratings

Competitive analysis

10.0
100%
6 Ratings
5.0
50%
2 Ratings

Site audit / diagnostics

10.0
100%
7 Ratings
9.5
95%
5 Ratings

Site recommendations

9.0
90%
6 Ratings
9.5
95%
5 Ratings

Task management

8.9
89%
3 Ratings
6.5
65%
2 Ratings

SEO Channels

8.0

Bing Webmaster Tools

80%
6.6

Google PageSpeed Insights

66%
Bing Webmaster Tools ranks higher in 2/4 features

Local SEO

10.0
100%
5 Ratings
5.0
50%
1 Rating

Social SEO

4.1
41%
3 Ratings
5.0
50%
1 Rating

Mobile SEO

7.8
78%
6 Ratings
9.7
97%
5 Ratings

Global SEO

10.0
100%
7 Ratings
6.7
67%
3 Ratings

SEO Platform & Account Management

10.0

Bing Webmaster Tools

100%
8.7

Google PageSpeed Insights

87%
Bing Webmaster Tools ranks higher in 2/2 features

Multi-domain support

10.0
100%
6 Ratings
9.4
94%
2 Ratings

Integration with web analytics tools

10.0
100%
5 Ratings
8.0
80%
1 Rating

Attribute Ratings

  • Bing Webmaster Tools and Google PageSpeed Insights are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

Bing Webmaster Tools

100%
7 Ratings
10.0

Google PageSpeed Insights

100%
5 Ratings

Usability

Bing Webmaster Tools

N/A
0 Ratings
10.0

Google PageSpeed Insights

100%
1 Rating

Support Rating

Bing Webmaster Tools

N/A
0 Ratings
1.0

Google PageSpeed Insights

10%
2 Ratings

Likelihood to Recommend

Microsoft

I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
Read full review

Google

If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.
Read full review

Pros

Microsoft

  • Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
  • Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
  • In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
Read full review

Google

  • Measure page loading time
  • Compared loading times against Google's benchmarks
  • Identifies opportunities for web page performance improvements
  • Identifies sub-optimal web page attributes that slow down page loading
  • Compare performance on mobile and desktop devices easily
Read full review

Cons

Microsoft

  • The user-interface isn't as friendly or appealing as Google's - very bland overall.
  • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
Read full review

Google

  • The suggestions for improvement can be technical for non-developers.
Read full review

Pricing Details

Bing Webmaster Tools

Starting Price

$0

Editions & Modules

Bing Webmaster Tools editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Google PageSpeed Insights

    Starting Price

    $0

    Editions & Modules

    Google PageSpeed Insights editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Usability

      Microsoft

      No answers on this topic

      Google

      It's a free, easy to use tool
      Read full review

      Support Rating

      Microsoft

      No answers on this topic

      Google

      There is no support from Google for the tool.
      Read full review

      Alternatives Considered

      Microsoft

      I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
      Read full review

      Google

      I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
      Read full review

      Return on Investment

      Microsoft

      • Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
      • Having another search engine to do reporting on helps increase hours and client spend
      • some issues flagged in bing but not seen in google can be fixed once shown in BWT
      Read full review

      Google

      • Faster loading site, give results faster to visitors
      • Buyers can get to the end of the buying cycle faster
      Read full review

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