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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bloomerang CRM

    Score9 out of 10
    N/ABloomerang CRM helps nonprofits to raise more by turning donor data into deeper relationships. With a complete 360º view of every supporter, the solution helps identify top prospects, personalize outreach, and retain more donors. Engagement and Generosity Scores, real-time dashboards, and mobile access help users to see who’s ready to give and when to reach out—supporting fundraising with confidence. From first-time donors to lifelong champions, every interaction is an opportunity…

    $1,500

    per year

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Bloomerang CRMAgentforce Marketing
    Editions & Modules
    Bloomerang Fundraising
    $40
    per month (billed annually)
    Bloomerang Volunteer
    $119
    per month (billed annually)
    Bloomerang CRM
    $125
    per month (billed annually)
    The Giving Platform
    Contact Sales
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Bloomerang CRMAgentforce Marketing
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll Plans include: Unlimited users, free email & chat support, free access to Bloomerang Academy, unlimited standard online giving pages & forms, donor engagement scoring, wealth screening, sustainability scorecard, email marketing, nightly address verification & deceased suppression updates, and 1 scholarship to Fundraising Standard (40 pts toward CFRE certification, $599 value)—
    More Pricing Information
    Community Pulse
    Bloomerang CRMAgentforce Marketing
    Considered Both Products
    Bloomerang
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    No answers on this topic
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    No answers on this topic
    84%
    Implementation went as expected
    54 Answers
    Features
    Bloomerang CRMAgentforce Marketing
    Communications and Marketing
    Comparison of Communications and Marketing features of Bloomerang CRM and Salesforce Agentforce Marketing
    Feature
    Bloomerang CRM
    9.7
    2 Ratings
    37% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Constituent engagement and marketing9.22 Ratings00 Ratings
    Social listening10.01 Ratings00 Ratings
    Digital advocacy enablement10.01 Ratings00 Ratings
    Reporting and Analytics
    Comparison of Reporting and Analytics features of Bloomerang CRM and Salesforce Agentforce Marketing
    Feature
    Bloomerang CRM
    5.2
    2 Ratings
    18% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Reporting and data visualization8.02 Ratings00 Ratings
    Wealth screening2.42 Ratings00 Ratings
    Fundraising and Events
    Comparison of Fundraising and Events features of Bloomerang CRM and Salesforce Agentforce Marketing
    Feature
    Bloomerang CRM
    7.0
    1 Ratings
    22% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Online donation options7.01 Ratings00 Ratings
    Security and Platform
    Comparison of Security and Platform features of Bloomerang CRM and Salesforce Agentforce Marketing
    Feature
    Bloomerang CRM
    8.8
    2 Ratings
    30% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Role-based user permissions8.32 Ratings00 Ratings
    Mobile access8.01 Ratings00 Ratings
    Integrations10.01 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bloomerang CRM and Salesforce Agentforce Marketing
    Feature
    Bloomerang CRM
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.1153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Bloomerang CRM and Salesforce Agentforce Marketing
    Feature
    Bloomerang CRM
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.8109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Bloomerang CRM and Salesforce Agentforce Marketing
    Feature
    Bloomerang CRM
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Bloomerang CRM and Salesforce Agentforce Marketing
    Feature
    Bloomerang CRM
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bloomerang CRM and Salesforce Agentforce Marketing
    Feature
    Bloomerang CRM
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.3100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bloomerang CRM and Salesforce Agentforce Marketing
    Feature
    Bloomerang CRM
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.9111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.524 Ratings
    Best Alternatives
    Bloomerang CRMAgentforce Marketing
    Small Businesses
    Agentforce 360 for Nonprofits
    Score8.6 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    DonorPerfect
    Score8.4 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Ellucian CRM Advance
    Score5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bloomerang CRMAgentforce Marketing
    Likelihood to Recommend
    8.3
    (101 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    8.1
    (114 ratings)
    Usability
    8.0
    (5 ratings)
    8.5
    (37 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    10.0
    (3 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)
    User Testimonials
    Bloomerang CRMAgentforce Marketing
    Likelihood to Recommend
    Bloomerang
    If you are a small organization just getting started, Bloomerang can be a good fit. It is simple and straightforward for development staff who maybe aren’t super savvy with data management or analysis in spreadsheets. In the sales demo they will try to upsell a lot of extras that are ultimately not necessary unless your stuff is very unfamiliar with database software. The base price of the software is something like $300 per year, as long as you mix all of the training and phone support add-ons they initially present you with.
    Incentivized
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    Bloomerang
    • Reporting: Once I understood the logic behind Bloomerang's reporting tools, I could not believe I'd ever worked a different way. Some of our funders request very complicated reports and getting the relevant data out of Bloomerang is SO much easier than it was with our previous CRM tools.
    • Website integration: I love the tracking functionality that Bloomerang offers, as well as how easy it is to integrate event ticket, volunteer, and other forms into our existing website.
    • Intuitive design: I've introduced total novices to Bloomerang and been very impressed with how quickly they've been able to figure out all the top level navigation as well as deeper functionality.
    Incentivized
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    Bloomerang
    • Some of the searches did not bring up the expected results. It would be good to see the logic be a little more "fuzzy".
    • More pre-set reports would be helpful for small organizations who do not understand the logic behind how to get the results they are seeking.
    • An ability to just page through donor records would be nice. Sometimes you just want to browse the data to get inspired.
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    Bloomerang
    #1 - I am very happy with the product and support so far.
    #2 - With significant data migration costs, I wouldn't even consider another option for at least 3 years no matter how much better it might be.
    Incentivized
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Bloomerang
    Data and settings are very customizable to fit the needs of our organization. We are able to not only keep track of donations, but also other interactions we may have with a constituent. Support is extremely helpful when issues arise.
    Incentivized
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Reliability and Availability
    Bloomerang
    No answers on this topic
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Bloomerang
    No answers on this topic
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    Bloomerang
    Any time i had a problem or question it has been easy to find an answer or tutorial. When I cannot find an answer, it is easy to email or live chat with support and they resolve my problems very quickly.
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    In-Person Training
    Bloomerang
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    Bloomerang
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Bloomerang
    No answers on this topic
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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    Alternatives Considered
    Bloomerang
    We left DonorPerfect for Bloomerang. I had come from an organization that used Raisers Edge and there was no way I was going to stay with DP. RE is great for larger organizations with staff dedicated to the database, but we were a much smaller organization and needed to have something we could all use easily. We demoed Salsa and Neon and liked them both, but Bloomerang had better integration features and seemed to be the most user-friendly.
    Incentivized
    Read full review
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Bloomerang
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Scalability
    Bloomerang
    No answers on this topic
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Return on Investment
    Bloomerang
    • Because my organization has been using Bloomerang for only one year, we haven't yet studied what impact it has had on our ROI. We have, however, noted that we are able to more efficiently and more rapidly communicate with constituents now than we were able to before we had Bloomerang. We can quickly and efficiently generate acknowledgements and tax receipts - and do so - better than we ever did before.
    Incentivized
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    Bloomerang CRM Screenshots

    Screenshot of a constituent profile. These provide deeper insights and help to strengthen donor relationships. They are designed to keep all key details accessible.Screenshot of amounts raised. Bloomerang CRM will keep fundraising success available at a glance.Screenshot of a donor retention wheel. This creates a visual representation of donor retention rates.Screenshot of a giving summary. Bloomerang's Giving Summary displays a donor's giving history, supporting data-driven decisions.Screenshot of tasks, designed to streamline to-dos.Screenshot of Bloomerang's Generosity Score, used to identify the most promising donors.

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.