Blueshift vs. Sailthru

Blueshift

Blueshift

8 Reviews and Ratings

Sailthru

Sailthru

46 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Blueshift	Score 7.8 out of 10	Mid-Size Companies (51-1,000 employees)	Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.	N/A
Sailthru	Score 5.6 out of 10	N/A	Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.	N/A

Pricing

Blueshift

Sailthru

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Blueshift	Sailthru
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Blueshift	Sailthru
Considered Both Products	Blueshift Verified User Anonymous Chose Blueshift Blueshift's capability with events and segmentation is unmatched - with other CDPs, we have not been able to replicate the ability to create an event based on customer behavior that encapsulates a payload of information regarding that particular action. Incentivized Helpful? Verified User Anonymous Chose Blueshift Blueshift is the best platform I have worked with. Incentivized Helpful? Verified User Anonymous Chose Blueshift I feel that Blueshift has a ways to go before they get near some of the upper-tier ESPs out there that drive successes and are willing to be involved in the everyday marketing strategy. There are a lot of pieces that you have to get in addition to Blueshift. Incentivized Helpful? Verified User Anonymous Chose Blueshift Very precise segmenting/excluding conditions Predictive score Recommendation of product to users based on their behavior Incentivized Helpful? Gwen Rivet Growth Manager Chose Blueshift Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. … Incentivized Helpful?	Sailthru Verified User Anonymous Chose Sailthru Better personalization and data management. Incentivized Helpful? Russell Preston Senior Web Developer Chose Sailthru Nothing offers the customization and control for power users like Sailthru. Other options we have used have been simply as backups in case of Sailthru outages during critical moments. We chose Sailthru at the beginning of our growth from sending email natively. We haven't had a … Incentivized Helpful? TC Tyrell Cromoshuk Director of Marketing Chose Sailthru I think Sailthru does a poor job at comparing to Klaviyo from a user perspective. While both platforms have very similar features and objectively achieve the same result, the user interface & journey to get there on Sailthru is overly complicated and cumbersome. Klaviyo does a … Incentivized Helpful? Verified User Anonymous Chose Sailthru We went with Sailthru because we didn't need an all-in-one software. Sailthru's main focus is email and they do a great job at it. Looking back, I probably would have chosen a different platform based on price alone. Sailthru is very expensive for what it offers. Another reason … Incentivized Helpful? Hayley Squire Email Marketing Manager Chose Sailthru I prefer Sailthru over any Oracle product but found Campaign Monitor was the best ESP I've played around with. At my last job, we made the switch from Responsys to Campaign Monitor but I left shortly after so I didn't get too much experience working in it. I didn't select … Incentivized Helpful? Cassidy Ebert Client Services Manager Chose Sailthru Sailthru provides the most details of any of the systems I've used previously. It allows us to customize reports for the specific client and what information that client is looking for. Sailthru allows us to use multiple different accounts to generate reports from, so it works … Incentivized Helpful? Verified User Anonymous Chose Sailthru We chose Sailthru before evaluating these vendors. Currently though they are lagging a little bit with integration with outside data sources, flexibility with surfacing web content, and multi channel orchestration compared to these vendors Incentivized Helpful? Verified User Anonymous Chose Sailthru Sailthru is great for our newsletters. Moat focuses more on our online, mobile and desktop content, whereas Sailthru hones in on our newsletter traction. Incentivized Helpful? Mark Armstrong IT and Multimedia Projects Coordinator Chose Sailthru For us, a cost-effective email provider always seems to lack our version of a "total package". Sailthru seems to edge out others for merchants, but even the providers before and after Sailthru also fell a little short. There really doesn't seem to be a solution that truly … Incentivized Helpful? George DiGuido Vice President, Growth and Email Marketing Chose Sailthru Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The … Incentivized Helpful? Jake Bodmer Senior Marketing Manager - Audience Growth & Retention Chose Sailthru Sailthru has a distinct advantage of being a younger more agile company while not having the legacy code that several of the large scale ESP's have. The UX is a strength as well as their frequent features overhaul which seems to develop more every year, they have a focus on … Incentivized Helpful? Joe Strouth Website and Marketing Manager Chose Sailthru Sailthru is cost effective, feature-rich, well documented, continuously growing their product offering, and combines most of what all other platforms encompass. From SMS to email, marketing campaigns to transactional sends, custom built event-based sequences, etc. Incentivized Helpful? Justin Adler Email Marketing Manager & Copywriter Chose Sailthru Sailthru is much more robust and evolved than MailChimp. That's not to say that MailChimp wasn't a great platform for us, as it dramatically helped our business grow and it's a great resource that I'd recommend to any start-up. However, Sailthru offers a different ideology more … Incentivized Helpful? Tobias Walter COO & CFO Chose Sailthru Better than the pure campaign email marketing apps (MailChimp, Constant Contact, etc.) for the additional transactional email capabilities. With the lack of reliability and service, we will move on to others though (trying Mixpanel's and Intercom.io to see how they work out. Helpful? Yolanda Vann Ad Operations Associate Chose Sailthru SailThru is more user friendly than Exact Target and is about the same as Adestra Helpful? Verified User Anonymous Chose Sailthru SailThru has much more range, flexibility and scale than iproduction which is often opaque. Helpful? Jeremy Gentile Ad Operations Associate Chose Sailthru We previously used Adestra. However, I really think it is much easier and more intuitive to use Sailthru. Helpful? Verified User Anonymous Chose Sailthru Sailthru is my favorite email platform that I've used thus far. It's more streamlined and user-friendly compared to Marketo and Lyris. It currently offers more functionality and customer insights than MailChimp, Constant Contact, What Counts, Omail, and Vertical Response. Helpful? Amanda Gaeta Marketing and Business Development Chose Sailthru SailThru doesn't have the UI of any of them unfortunately, but the high level of functionality (if functions to switch text for specific customers) is the BIGGEST strength. None of these have that complexity available. My old company needed to build our own automated email … Helpful?

Best Alternatives
	Blueshift	Sailthru
Small Businesses	Bloomreach Score 9.1 out of 10	Mautic Score 9.0 out of 10
Medium-sized Companies	Bloomreach Score 9.1 out of 10	The Trade Desk Score 9.0 out of 10
Enterprises	Bloomreach Score 9.1 out of 10	Criteo Commerce Growth Score 8.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Blueshift	Sailthru
Likelihood to Recommend	7.7 (0 ratings)	7.7 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	10.0 (0 ratings)
Support Rating	- (0 ratings)	1.0 (0 ratings)

User Testimonials
	Blueshift	Sailthru
Likelihood to Recommend	Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type. Incentivized Divya Mulanjur Head of Email & Content Marketing Read full review	Sailthru is well suited for any company that is working with a large email subscriber list and needs to send campaigns on a daily basis. It is probably less appropriate for anyone with a small list, or an e-commerce brand. I think there are better ESPs out there for e-commerce brands. Incentivized Hayley Squire Email Marketing Manager Read full review
Pros	Recommendation Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people Use of AI to build predictive scoring Incentivized Verified User Anonymous Read full review	Personalized content based on user behavior and content consumption. Campaign workflow is very simple and allows for a large number of campaigns to be set up and managed in a short period of time. Sailthru has a great customer service team. Our account support with Sailthru was top-notch and is a testament to the culture there at the company. Sailthru focuses on email marketing. With all of the other "cloud" solutions out there trying to be everything to everyone, they lose focus on the importance of sending the email. This is where Sailthru shines. Incentivized George DiGuido Vice President, Growth and Email Marketing Read full review
Cons	Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX Ability to move customers easily from one campaign to another with one click Incentivized Verified User Anonymous Read full review	Lists are easy to create, but difficult to locate (can't sort by most recent created, etc.). They are always listed in alphabetical order. In order to improve their speed to market with features, they had a lot of tech debt to work through in the relatively recent past. This generally seems to have been corrected and their parent company appears to really be investing in their success. Their automated campaign feature is due for an upgrade. This is on their roadmap and they have been open about its need to provide more robust functionality. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	We're not in the mood to start this process over at this time. A lot of hard work went into it. Incentivized Verified User Anonymous Read full review	The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues. Tobias Walter COO & CFO Read full review
Support Rating	No answers on this topic	Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time. Tobias Walter COO & CFO Read full review
Alternatives Considered	Blueshift's capability with events and segmentation is unmatched - with other CDPs, we have not been able to replicate the ability to create an event based on customer behavior that encapsulates a payload of information regarding that particular action. Incentivized Verified User Anonymous Read full review	Nothing offers the customization and control for power users like Sailthru. Other options we have used have been simply as backups in case of Sailthru outages during critical moments. We chose Sailthru at the beginning of our growth from sending email natively. We haven't had a need to switch although we have briefly evaluated the cost/benefit of switching to other providers. Unfortunately, the switching cost is usually to high as we are tightly integrated. Incentivized Russell Preston Senior Web Developer Read full review
Return on Investment	Better ROI with more precise targeting More adapted to pressure Long to put in place however so it's taking time so we've potentially lost potential customers Incentivized Gwen Rivet Growth Manager Read full review	Sailthru has helped us build a welcome series that's much more effective than anything we had before. It's much easier to analyze transactional campaigns than our previous ESP. We're better able to run A/B tests and learn from the results -- all of which improves our email strategy. Incentivized Justin Adler Email Marketing Manager & Copywriter Read full review
ScreenShots	Blueshift Screenshots