Blueshift vs. Zaius (discontinued)

I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.

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Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty.

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• Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
• Integration with Segment and other apps
• Retargeting with dynamic content pulled from data feeds / catalogs

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• It's relatively simple to use
• Segment building is quick and can be easily customized with field data
• Chat support is generally fast to respond

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• Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
• Ability to move customers easily from one campaign to another with one click

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• Automation of data from other platforms such as our ERP.
• The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected.

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We're not in the mood to start this process over at this time. A lot of hard work went into it.

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There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.

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• Creating reports can be difficult and they aren't very visual.
• There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
• Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
• Figuring out how to inject a module onto a page is difficult.
• Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.

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Positive - Onboarding was quick and easy. Positive - Access to a Zaius data analyst has been wonderful. Negative - I don't know who our CSM is if we even have one.

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We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.

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Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward

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Oh my goodness, there were many, including:

• Klaviyo
• Salesforce Email Marketing Cloud
• Bronto
• Marapost (the worst experience we ever had. We used them for the longest year on earth).
• Silverpop (IBM)
• I forgot their name but they are based in the middle of nowhere Pennsylvania.
• Exact Target
• Active Campaign
• Get Response
• Drip
• SendInBlue
• And more I cannot remember. We spent over six months looking at everything.

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• Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.

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• We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website.

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