Bombora vs. SellHack

Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.

Incentivized

SellHack is great for anyone who is in sales or whose work requires the need to build lists or to search for missing email addresses. Many businesses and social media sites provide email addresses, but of course depending upon industry many do not, so SellHack is my go to tool when I absolutely have to find an email.

Incentivized

• Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
• The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.

Incentivized

• Often I'll be searching for an email address, so I'll go to LinkedIn, ZoomInfo, Sales Navigator. These are all services the my firm pays for me. But inevitably I will need another sure fire source and SellHack is my go to tool, it will find email addresses often when I can't find them anywhere else.
• I use Hunter also, but many times I found addresses on SellHack that I couldn't find on Hunter.
• I love that you can subscribe and purchase various levels of searches per month, or if you want you can buy x amount of searches that don't expire.
• SellHack has a nice Chrome extension that stays on top so when I'm searching I can click on it from the pull down and enter the data and copy/paste the results into my CRM.

Incentivized

• Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
• Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
• Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.

Incentivized

• I wish they had a roll over feature for unused credits on the subscription.
• SellHack is great for list building, and export to popular CRMs like Salesforce.
• If you have an email address and you're not sure if it's accurate, SellHack will verify the address and give you a percentage rating on their confidence that the address works (a percentage rating is given for all email searches).
• I love their referral program: Give 50, Get 50: Refer a friend and you both get 50 free credits! I've used this many times.

Incentivized

I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.

Incentivized

Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.

There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.

Incentivized

Liked the implementation, however there is a still room for improvement for the support needed in overall implementation

Incentivized

Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.

Incentivized

Hunter and ZoomInfo are two services that I also use to find email addresses. Generally if I can't find it on one of those SellHack will find it for me, never the other way around. I use them all, but SellHack is my secret weapon.

Incentivized

Need improvement in places such as visualisation & UX

Incentivized

• Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
• Bombora helped us identify key target accounts that brought great net new business to our company.

Incentivized

• It's been vital. I've made too many contacts to mention because I was able to source the correct email address for C-suite executives (which are my target prospects).
• The cost of the service has been affordable. I work inside sales and so I have to be selective on which tools I pay for because the ROI must fit within my budget. I've used SellHack since day one in this role and I use it every month.

Incentivized