Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and…
BookStack is fantastic for having business users and not-so-technically-savvy IT users. It enables them to create a documentation they like in a visual way while still forcing them to adhere to logical structure of a document. It works fine even for more technical matters such as integration guidelines, especially when these concern some of the more obscure technologies. The exported docs are presentable but lack any interactivity. Where it lacks is generating heavily technical documentations. Heavier REST or GraphQL integrations should for example be documented through other means. As for developer documentations, there are definitely more suitable alternatives, also.
For well-suited, this product is great for your external clientele groups that you would not necessarily want to have a high user fee rate for. So basically general public or a group that will be authorized to come in and just do a few things here and there, but you don't necessarily want them access to all of your systems and your data points for groups that it would not be a great use for. I'd say probably your high level internal staff, they're going to be using a lot of the backend functionality automations, evaluating data, managing data, and doing custom inputs. That's just not what's intended for.
Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
Unlike other CMS platforms like Wordpress and Adobe Experience Manager, Salesforce does not provide a fully featured editor with a drag-and-drop design tool.
Our content creators and marketing team often struggle with permissions and how to distribute content across different experience cloud sites.
Also, there is no side-to-side comparison view for content editors to update the content easily.
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
Again, since we provide and recommend solutions, I can't speak to every client's individual experience, but can offer general reflections as to keep their collaborations private, that they are satisfied with the experience. We hear a lot about how this system helps to encourage collaborations between their own business partners, customers, and internal members, and enables quality integrations with other products that help drive revenue.
Although support from Salesforce itself can be quite unresponsive sometimes, the community hub is incredibly helpful. The large user base of Salesforce products contribute to troubleshooting and the forums are a powerful tool for finding solutions and possible bugs and response times can be quite fast compared to your regular support channels.
Confluence, having only a slight advantage in terms of features compared to BookStack, really only makes sense to procure as a part of the Jira bundle. It requires much more maintenance from my experience and does not really deliver any extra value aside from the very strict certifications like HIPAA. DokuWiki and MediaWiki both provided way too much in terms of customizability, not really focusing on the business need. Of course, MediaWiki was conceived for a whole different purpose but is very often seen being used for both internal and public documentation delivery. DokuWiki did not provide the authors with the user-friendly environment that BookStack has and integrated most poorly with LDAP. As for OneNote, which was used for support docs prior to BookStack, it provided the authors with too much of a user-friendly environment, rendering the product of their work very inconsistent. Also, the sharing model was either peer-to-peer or within Teams, neither of which made it easy to audit and supervise.
Salesforce Experience Cloud was selected due to its tight integration with our existing Salesforce CRM platform. Customization of the portal was much, much simpler compared to Sharepoint - especially with role-based security parameters that are ultimately inherited based on attributes within the Salesforce CRM platform. Salesforce Experience Cloud was a natural fit for this customer-facing purpose.
Spillover within Business IT staff up, nearly double substitutability. This is through the ability of a support technician servicing a different product to find a guide describing how to solve the more frequent issues the way a product lead would do it.
Time to draft and publish a documentation down some 20% compared to previous solution.
OpenSource that integrates fine with enterprise-grade software and somehow even passes security audit. 20 times cheaper to implement compared to Confluence, almost free to maintain.
