Branch vs. ClickSend

Branch is the gold standard linking platform - other services like AppsFlyer or bit.ly aren't able to deliver the consistency Branch does. It is a developer platform as well, so your engineering team will be able to sink its teeth into many different use cases without worrying about how to "hack" it. I believe Branch can continue to become a simpler tool going forward, but the fact that it has a free tier and seeks to fit into YOUR tech stack makes it the easy choice

Incentivized

ClickSend is not for activation account SMS. For that, you can use services like TWILIO. Neither is it for having continuous communication with your users, like a kind of chat over SMS (becomes expensive). Better to try to route your users to a common customer communication tool like Facebook Messenger or something.

It is definitely suitable for outbound marketing campaigns to already registered users. Some exmples would be to send a communication annoucement, send a general offer to all your database of users, to send offers to a particular segment of users by filtering them, automated marketing campaigns based on users who join lists (users that just register and you send 1-5 welcome SMS with tips and tricks on how to better use your product, SMS to users who have an issue with payment method so they can check quickly with its bank, automated SMS with offers each time the user makes a trip, a buy, or gets more engaged with the product).

Incentivized

• Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding
• Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io

Incentivized

• I enjoy how simple it is to create a new SMS campaign.
• How easily we can include it into our email sequences.
• Very affordable payment option.

Incentivized

• To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).
• Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.

Incentivized

• ClickSend lacks email monitoring, which is critical.
• ClickSend has no call recording or file sharing, also a big miss.
• Lastly, ClickSend lacks contact database, which means, the information details of clients are not well captured.

Incentivized

It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.

Incentivized

We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.

Incentivized

In general, support is good. Actually they usually write to you about things like when you upload your first contacts, send your first campaign, or when you forget to put the opt-out option. Of course, they are automated emails but it happens that if you reply to one of them a real support agent will attend to your case. If you have any doubt you can write directly to support by email. I'm not sure if they are using Zendesk or any other kind of program but they usually answer in less than 2 hours. Still, the option of an actual real-time chat is missing.

Incentivized

We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result we decided to give Branch and have been extremely pleased since.

Incentivized

The starting price of ClickSend is significantly low, and one is not bailed, instead, they pay for what they use. ClickSend works in almost all devices, from Apple products, Windows, and even Android devices. The existence of intelligent mail support is another driver that makes ClickSend more advanced and reputable, as it tracks the minds of audiences and even employees.

Incentivized

• It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels.
• It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate.

Incentivized

• The ROI is time. More time focused, less time distracted with a mobile device.
• Early days, however the customer survey and marketing campaigns will hopefully yield results.
• Customer adherence to appointments and/or rescheduling for missed appointments has drastically increased with the use of reminder and follow-up SMS options that normally wouldn't be used as often on a mobile device.