What users are saying about
22 Ratings
9 Ratings
22 Ratings
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Score 7.6 out of 100
9 Ratings
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Score 6 out of 100

Likelihood to Recommend

Branch

Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
Sam Lepak | TrustRadius Reviewer

Localytics

For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
Anonymous | TrustRadius Reviewer

Pros

Branch

  • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
  • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
  • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
  • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
  • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
Anonymous | TrustRadius Reviewer

Localytics

  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
Kyle Campbell | TrustRadius Reviewer

Cons

Branch

  • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
Ben (Xiaojun) Li | TrustRadius Reviewer

Localytics

  • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
  • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
  • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Branch

No score
No answers yet
No answers on this topic

Localytics

Localytics 7.0
Based on 1 answer
There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
Anonymous | TrustRadius Reviewer

Usability

Branch

Branch 10.0
Based on 1 answer
It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
Anonymous | TrustRadius Reviewer

Localytics

No score
No answers yet
No answers on this topic

Support Rating

Branch

Branch 9.0
Based on 2 answers
We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
Anonymous | TrustRadius Reviewer

Localytics

Localytics 3.0
Based on 1 answer
It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Branch

Branch is a much lighter solution largely targeted to attribution and deep links that can be available at no cost for the basic service. Adjust is much heaver and supports custom events but has a significant cost to consider so when optimising the costs vs income for the smaller apps, branch was the ideal solution to minimise costs and app footprint therefore maximising the revenue.
Mark Hetherington | TrustRadius Reviewer

Localytics

We have not used other products but are going to start exploring making a switch to a new platform.
Anonymous | TrustRadius Reviewer

Return on Investment

Branch

  • Branch had given a profound impact on the way our users share their content.
  • Users now have more easy access to content created.
  • Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.
Wésley Queiroz | TrustRadius Reviewer

Localytics

  • Was our first provider of user-level event data
  • Allows for many users to easily answer their own questions before making requests of the data team
  • Raw data dumps gave the data team the ability to provide more in-depth analyses.
Kyle Campbell | TrustRadius Reviewer

Pricing Details

Branch

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Branch Editions & Modules

Additional Pricing Details
Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.

Localytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Localytics Editions & Modules

Edition
Localytics$95.001
  1. Per Application Per Month
Additional Pricing Details

Add comparison