Likelihood to Recommend Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
Read full review For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
Read full review Pros Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking. Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly. Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users. Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place. Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams. Read full review Great web interface which provides a couple of levels of pivoting and filtering of data Straight-forward integration for simpler use cases Access to raw data through S3 for use in your own data pipeline Read full review Cons Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections. Read full review The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data. An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds. More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface. Read full review Likelihood to Renew There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
Read full review Usability It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
Read full review Support Rating We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
Read full review It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
Read full review Alternatives Considered Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where
AppsFlyer and
Deeplink 's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
Read full review We have not used other products but are going to start exploring making a switch to a new platform.
Read full review Return on Investment Branch had given a profound impact on the way our users share their content. Users now have more easy access to content created. Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public. Read full review Was our first provider of user-level event data Allows for many users to easily answer their own questions before making requests of the data team Raw data dumps gave the data team the ability to provide more in-depth analyses. Read full review ScreenShots