Brand24 vs Tracx

Likelihood to Recommend

We always recommend Brand24 to set up many social media policies, it is easy to use, and you will be satisfied with its user interface because it brings all the tools together in one place. It has been very influential in fostering business exchange and increasing sales in your company.

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Fabienne Blanc

Senior Copywriter

GrowthTecnoMarketing & Advertising, 51-200 employees

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Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited

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Verified User

Account Manager in Social Media

Marketing and Advertising Company, 1-10 employees

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Pros

Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
I've had very good experience with the customer support team to solve any technical issues.

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Brittany Cosby

Marketing Coordinator

Tidwell GroupAccounting, 51-200 employees

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Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.

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MacKenzie Teskey

Associate Community Manager

BLITZMarketing and Advertising, 51-200 employees

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Cons

Other metrics like follower growth or changes in engagement rates would be more beneficial
Tracking web conversions / app downloads if possible
More in depth sentiment analysis

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Kelcey Zacarese

Analytics Manager, Social

Havas FormulaMarketing and Advertising, 51-200 employees

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Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.

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Verified User

Analyst in Marketing

Marketing and Advertising Company, 11-50 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Tracx 8.3

Based on 4 answers

Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.

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Verified User

Analyst in Social Media

Retail Company, 10,001+ employees

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Alternatives Considered

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

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Mark Anderson

Digital Marketing Specialist - Team Lead

Select BlindsRetail, 51-200 employees

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I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.

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Bryan Nye

Social Media Analyst

Henry ScheinMedical Devices, 10,001+ employees

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Return on Investment

Positive: We can respond to customers in a reasonably realistic timeframe.
Positive: We get updates from old content that has new activity.

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Tamar Weinberg

Social Media Customer Experience and Success Lead

Namecheap, Inc.Internet, 1001-5000 employees

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We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.

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Bryan Nye

Social Media Analyst

Henry ScheinMedical Devices, 10,001+ employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Brand24 Editions & Modules

Edition

Plus	$49¹
Premium	$99¹
Max	$199¹

per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Tracx Editions & Modules

—

Additional Pricing Details

—

Brand24

Tracx

Pros

Cons

Likelihood to Renew

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Brand24 Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Tracx Editions & Modules

Additional Pricing Details

Add comparison