What users are saying about
26 Ratings
19 Ratings
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.5 out of 100
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7 out of 100

Likelihood to Recommend

Brand24

We always recommend Brand24 to set up many social media policies, it is easy to use, and you will be satisfied with its user interface because it brings all the tools together in one place. It has been very influential in fostering business exchange and increasing sales in your company.
Fabienne Blanc | TrustRadius Reviewer

Tracx

Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
Anonymous | TrustRadius Reviewer

Pros

Brand24

  • Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
  • I've had very good experience with the customer support team to solve any technical issues.
Brittany Cosby | TrustRadius Reviewer

Tracx

  • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
  • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
MacKenzie Teskey | TrustRadius Reviewer

Cons

Brand24

  • Other metrics like follower growth or changes in engagement rates would be more beneficial
  • Tracking web conversions / app downloads if possible
  • More in depth sentiment analysis
Kelcey Zacarese | TrustRadius Reviewer

Tracx

  • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
  • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Brand24

No score
No answers yet
No answers on this topic

Tracx

Tracx 8.3
Based on 4 answers
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Brand24

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Mark Anderson | TrustRadius Reviewer

Tracx

I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
Bryan Nye | TrustRadius Reviewer

Return on Investment

Brand24

  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Tamar Weinberg | TrustRadius Reviewer

Tracx

  • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
Bryan Nye | TrustRadius Reviewer

Screenshots

Pricing Details

Brand24

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Brand24 Editions & Modules

Edition
Plus$491
Premium$991
Max$1991
  1. per month
Additional Pricing Details

Tracx

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Tracx Editions & Modules

Additional Pricing Details

Add comparison