Brand24 vs. Trustpilot

Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.

Incentivized

Increases consumer confidence as they can see the reviews on the product, the service provided, and the overall company review. This then leads to more orders. Helps when there is a new product with no reviews yet, as customers can see that the company has an overall score of 4.6 and are confident in buying

Incentivized

• Tracked negative sentiments
• Had a broad scope of social media tracking thru various popular apps and websites
• Allowed you set up instant triggers to find post that submitted very recently

Incentivized

• Their website UI allows for fluid visualizations and analysis of the review data.
• Their website widget integrates well with the website allowing us to display reviews dynamically.
• They have pretty advanced integrations with Google SERPs where you can actually have your TP review show up instead of your Google review, which can have benefits.

Incentivized

• Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
• Statistics weren't overly useful for us

Incentivized

• It would be good to have more control over invalid reviews.
• It would be good if buyers were required to contact the company to express their concerns before doing it on the reviews sites because many times a negative impression is caused by a misunderstanding and other potential buyers are not helped by being exposed to this misinformation.
• Ideally, the data could be integrated into our website easier.

Incentivized

It's expensive and customer service is not the best.

Incentivized

Simple user interface - easy to understand with high level overviews, but also getting into the detail with questions for those who want it. The only issue I have is the connection with LinkedIn - sometimes it fails and makes you re-enter details again which can be a bit frustrating!

Incentivized

I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.

Incentivized

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

Incentivized

Google Business is free, and you covers the standard features you get from Trustpilot - arguably with more reach. For us, it was a solid backup after having our relationship sullied by our TP account manager

• Positive: We can respond to customers in a reasonably realistic timeframe.
• Positive: We get updates from old content that has new activity.

Incentivized

• We've seen an increase in CTR and CVR while lowering our CPAs using our reviews in our display and social media ads.
• Integrating the star rating with our Google Ads was automatic and we saw a lift in CTR when the stars were added.
• We saw an uptick in traffic in from our Trustpilot review page to our website.

Incentivized