Brandfolder vs. Frontify vs. Wipster

It is so well suited for a cloud based DAM. It's loads so fast, works well in every browser. With remote work now it is so easily for our team to upload, organize, share, and view analytics on our assets. The best feature is the templating system which allows your designers to take what they design in Adobe Indesign and denote which areas are editable and it keeps the formatting, style, and fonts to the end user. The only other options on the market would require the designer to rebuild the design on a separate platform like Canvas. I wish the platform did more to help with handling videos. It doesn't display the runtime on a video, the specs, or play captions inline with the video. I also wish it would do media pushing to social media platforms.

Incentivized

Well suited to organization starting their journey of design system creation. It provides a ready to go foundation that requires minimum effort to set up and get going. It may be limited if scaling into thousands of design elements and multiple users - we have not tried at scale of more that 10's of users.

I actively talk about Wipster and show off how I'm able to get so much done with my clients because of this tool all of the time! If you own or work at a digital agency, it's a must! I'm using Wipster for short and long-form media, it just makes everything so much easier for me.

Incentivized

• Documents such as contact lists and cooperative programs
• Featured listings, agents, and maps are just a few examples of creative advertising concepts
• Provides organization

Incentivized

• It manages the visual aspects of a brand very well.
• It is easy to use and update.
• It converts the colors from hex to rgb and cmyk seamlessly.
• It has a nice user interface.

Incentivized

• Wipster was one of the first applications to allow for frame-by-frame video feedback. This provided a unique opportunity to make feedback far more intelligible than before. Before Wipster, we needed to reference phone calls, notes, emails, and messages, as well as communicate verbally with our project managers. A lot of information can get lost this way, but Wipster places the feedback directly with the video, which makes it super easy to understand what the client desires for their video to look like.
• Wipster allows for a client to select a location on a frame where their feedback is referencing. It's fairly archaic, but it works. Client feedback sits next to the playback window so it's somewhat easy to reference what the client wants.
• Wipster also allows for integration with editing software like Premiere Pro, which speeds up the editing process as well.

Incentivized

• If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.

Incentivized

• I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
• Having sections for voice and personality would be great.
• The ability to export a brand document to a .PDF to share with partners.

Incentivized

• There is sometimes a lag when navigating a timeline/leaving comments, which makes me wonder if actions are being recorded correctly.
• The admin interface seems to be slower than it should be.
• There's no closed captioning feature as far as I know (some of our clients are deaf/hard of hearing).

Incentivized

Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired

Incentivized

Wipster has become a must-have tool to do my job!

Incentivized

While the technical issues we have encountered with Wipster have been very low in the time we've used the service, the few instances where we have needed assistance were met promptly and effectively by Wipster's Support Team. This support even extended all the way from the platform's founder, as I received help from him, which really impressed me.

Incentivized

Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use

Incentivized

We've invested time building our own hosted interface, and recently begun exploring Figma for design system management too. The benefit of Frontify is it's easy public access. The downfall is integration with other systems required in the UX, Design, Product Management, and Development processes - something Figma supports well.

After my experience with Wipster at my old job, when I started a business I knew I needed to look into alternatives. Despite the areas it failed, Wipster still made it easier to do my job. At this point, I've switched to Frame.io and it's hard to look elsewhere. Frame.io does everything Wipster does but heaps better. It's easier to use, easier to organize, cleaner interface, and accomplishes my goals at a reasonable cost to the business.

Incentivized

• Cut down on time doubling time on assets
• It took a long time to set up and train.
• It is very expensive.

Incentivized

• Solid cost benefit - the cost is not prohibitive for the value it brings
• Overall value depends on internal federation of usage

• No calculation I have noted but too many intangible benefits after using it , over all that is ROI
• I don't remember any negative feedback but in-app , working is very tricky
• customer supper and media management is good

Incentivized