Braze vs. Resulticks

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Braze
Score 8.7 out of 10
N/A
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.N/A
Resulticks
Score 6.8 out of 10
Enterprise companies (1,001+ employees)
Resulticks is an omni-channel marketing automation platform built by marketers for marketers. It is designed to provide a common platform over which digital communications from a brand to its audiences can be managed, tracked and measured. In addition to managing marketing campaigns across email, mobile (in app, text), web, QR code, social media, sentiment monitoring, Resulticks also provides added value for multi-market, multi-channel models.N/A
Pricing
BrazeResulticks
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrazeResulticks
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptional-$500,022,000 per installation
Additional Details
More Pricing Information
Features
BrazeResulticks
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Braze
-
Ratings
Resulticks
7.6
2 Ratings
2% below category average
WYSIWYG email editor00 Ratings9.11 Ratings
Dynamic content00 Ratings7.32 Ratings
Ability to test dynamic content00 Ratings7.32 Ratings
Landing pages00 Ratings6.82 Ratings
A/B testing00 Ratings7.72 Ratings
Mobile optimization00 Ratings7.32 Ratings
Email deliverability reporting00 Ratings7.32 Ratings
List management00 Ratings7.72 Ratings
Triggered drip sequences00 Ratings8.21 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Braze
-
Ratings
Resulticks
7.7
2 Ratings
0% below category average
Lead nurturing automation00 Ratings8.21 Ratings
Data quality management00 Ratings7.32 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Braze
-
Ratings
Resulticks
7.5
2 Ratings
2% below category average
Calendaring00 Ratings7.72 Ratings
Event/webinar marketing00 Ratings7.32 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Braze
-
Ratings
Resulticks
7.5
2 Ratings
0% above category average
Social sharing and campaigns00 Ratings7.32 Ratings
Social profile integration00 Ratings7.72 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Braze
-
Ratings
Resulticks
7.0
2 Ratings
7% below category average
Dashboards00 Ratings7.32 Ratings
Standard reports00 Ratings7.32 Ratings
Custom reports00 Ratings6.42 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Braze
-
Ratings
Resulticks
6.8
2 Ratings
11% below category average
API00 Ratings6.82 Ratings
Role-based workflow & approvals00 Ratings6.82 Ratings
Customizability00 Ratings6.82 Ratings
Integration with Salesforce.com00 Ratings6.82 Ratings
Integration with Microsoft Dynamics CRM00 Ratings6.82 Ratings
Integration with SugarCRM00 Ratings6.82 Ratings
Best Alternatives
BrazeResulticks
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Conversica
Conversica
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
BrazeResulticks
Likelihood to Recommend
8.8
(49 ratings)
6.8
(2 ratings)
Usability
7.2
(16 ratings)
8.2
(1 ratings)
Support Rating
4.5
(21 ratings)
-
(0 ratings)
User Testimonials
BrazeResulticks
Likelihood to Recommend
Braze
Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards. If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform. Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.
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Resulticks
  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
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Pros
Braze
  • Canvases are a straightforward way to dynamically target users
  • We have a lot of control over our email templates- especially compared to the last service we used
  • Built-in reporting is fantastic and offers solid insight
  • Braze integration with our consumer-facing App opened up a lot of options for us when running promos
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Resulticks
  • Simple account and campaign setup mechanisms
  • End-to-end tracking on conversion with personalized URLs
  • Multi-dimensional campaigns that allow follow-up communication using multiple channels
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Cons
Braze
  • It offers analytics insights, but this is still not incredibly detailed
  • It takes a while for features on the product roadmap to be implemented
  • The drag-and-drop editors of their marketing channels (Email & IAM) could use some improvement in terms of more functionality and tweaking abilities
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Resulticks
  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
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Usability
Braze
Braze's usability is one of the main things that makes it stand out from its competitors. The UX and UI are excellent, and it ensures it is not overcomplicated where it doesn't need to be. The online documentation is also handy to help support teams in your business.
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Resulticks
The UI and visualise toons are very intuitive and do not require interpretation
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Support Rating
Braze
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
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Resulticks
No answers on this topic
Alternatives Considered
Braze
Compared to Salesforce Commerce Cloud, Braze is much more user friendly, flexible and provides for easier segmentation and personalization. The reporting in Braze is also much easier to use. Compared to Marketo, Braze has a better UI and UX, and an easier learning curve for new users. The set up and maintenance of customer journeys is much easier. The only thing I miss from Marketo is the ability to view the customer log, which allows you to see the automation that happens against each user profile, allowing for easier troubleshooting.
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Resulticks
Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.
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Return on Investment
Braze
  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
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Resulticks
  • Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
  • Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
  • Accurate conversion tracking across channels
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ScreenShots