What users are saying about

BrightEdge vs Frase

BrightEdge
135 Ratings
Frase
6 Ratings

BrightEdge

135 Ratings
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Score 8.7 out of 100

Based on 135 reviews and ratings

Frase

6 Ratings
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Score 9.1 out of 100

Based on 6 reviews and ratings

Likelihood to Recommend

BrightEdge

Brightedge is the benchmark platform for keyword research, bar none. Beyond that, their customer and in our case agency support is unparalleled. I've never worked with a vendor or partner with this much invested in the continued use and training of their product. Our customer support team is truly a partner in our business, and in invaluable as such. Regarding new business, not only has Brightedge literally referred clients to us, but they go above and beyond to help us win new business while trusting us to recommend, sell, spec, and implement their platform with the right amount of support.

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Cole Mauer | TrustRadius Reviewer
Cole Mauer
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Frase

  1. If you are going to write any piece of content for your readers, it will be your great assistant!!
  2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
  3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.

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Anonymous | TrustRadius Reviewer
Verified User
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Feature Rating Comparison

SEO

BrightEdge
8.6
Frase
7.5
Keyword analysis
BrightEdge
9.0
Frase
—
Backlink management
BrightEdge
8.4
Frase
—
SERP ranking tracking
BrightEdge
9.5
Frase
—
Page grader
BrightEdge
8.5
Frase
8.0
Competitive analysis
BrightEdge
9.0
Frase
7.0
Site audit / diagnostics
BrightEdge
7.6
Frase
—
Site recommendations
BrightEdge
8.3
Frase
—
Task management
BrightEdge
8.8
Frase
—

SEO Channels

BrightEdge
8.7
Frase
7.0
Local SEO
BrightEdge
8.6
Frase
7.0
Social SEO
BrightEdge
8.3
Frase
—
Mobile SEO
BrightEdge
8.6
Frase
—
Global SEO
BrightEdge
9.4
Frase
—

SEO Platform & Account Management

BrightEdge
9.4
Frase
9.5
Multi-domain support
BrightEdge
9.2
Frase
10.0
Integration with web analytics tools
BrightEdge
9.6
Frase
9.0

Pros

BrightEdge

  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized

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Christina Lepore | TrustRadius Reviewer
Christina Lepore
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Frase

  • Content Brief
  • Topic Modeling
  • Content Optimization

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Cons

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

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Anonymous | TrustRadius Reviewer
Verified User
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Frase

  • UI
  • Content Editor
  • Headings at Glance

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Anonymous | TrustRadius Reviewer
Verified User
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Likelihood to Renew

BrightEdge

BrightEdge 10.0
Based on 35 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

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Jay Corcoran | TrustRadius Reviewer
Jay Corcoran
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Frase

No score
No answers yet
No answers on this topic

Usability

BrightEdge

BrightEdge 10.0
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.

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Ron Weber | TrustRadius Reviewer
Ron Weber
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Frase

No score
No answers yet
No answers on this topic

Support Rating

BrightEdge

BrightEdge 9.4
Based on 14 answers
Working in a large company with limited internal resources for SEO, BrightEdge has been incredible! The tool itself gives you everything you need and MORE but my BE team I work with has been like an extra arm to my internal team, always there to help in any way possible

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Anonymous | TrustRadius Reviewer
Verified User
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Frase

No score
No answers yet
No answers on this topic

Implementation Rating

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

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Jay Corcoran | TrustRadius Reviewer
Jay Corcoran
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Frase

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightEdge

We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.

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Shane Adair | TrustRadius Reviewer
Shane Adair
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Frase

Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.

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Anonymous | TrustRadius Reviewer
Verified User
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Return on Investment

BrightEdge

  • We have seen a small increase of keywords ranked on Google since we implemented BrightEdge.
  • There has been very little ROI that we have been able to tie to BrightEdge.
  • There has been very little impact on our business objectives that can be attributed to BrightEdge.

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Anonymous | TrustRadius Reviewer
Verified User
View all 70 answers on this topic

Frase

  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Pricing Details

BrightEdge

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Frase

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

BrightEdge
9.3
Frase
9.0

Likelihood to Renew

BrightEdge
10.0
Frase
—

Usability

BrightEdge
10.0
Frase
—

Support Rating

BrightEdge
9.4
Frase
—

Implementation Rating

BrightEdge
8.3
Frase
—

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