BrightEdge vs. GTmetrix

BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.

Incentivized

GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.

Incentivized

• Instant - Keyword research tool is by far our team's favorite item on the platform
• DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
• Professional services have been attentive when asking for changes

• Really complete report of performance issues.
• Get reports from PageSpeed and YSlow at same time.
• Gives a score from each separate tool, also displays loading time, page size and total requests very easily.

Incentivized

• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

Incentivized

• Deeper knowledge of page elements and their importance
• Knowing which areas will have great impact beyond time of load speeds
• Should drop any elements that do not reach a certain level of impact - to save distraction and get important issues dealt with

Incentivized

I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.

Incentivized

It's easy to use fast, data is easy to read and take aways are great too.

Incentivized

This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.

I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account

Incentivized

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.

Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.

Incentivized

• We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
• With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.

Incentivized

• It made my sites more stable.
• I can fix my issues easily.
• My site visitors increased with the help of this software.

Incentivized