BrightEdge vs. GTmetrix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightEdge
Score 7.5 out of 10
N/A
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.N/A
GTmetrix
Score 9.9 out of 10
N/A
Gtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.
$10.67
per month
Pricing
BrightEdgeGTmetrix
Editions & Modules
No answers on this topic
Solo
$10.67
per month
Starter
$21.25
per month
Growth
$42.50
per month
Basic
Free
Offerings
Pricing Offerings
BrightEdgeGTmetrix
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightEdgeGTmetrix
Considered Both Products
BrightEdge
Chose BrightEdge
BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most …
Chose BrightEdge
BrightEdge is much more advanced than Moz or SpyFu. The amount of tools is staggering and simply surpasses the others with their offering.
Chose BrightEdge
Overall the best tool I’ve used. Missing parts that I like from other tools like search intent category, content writing AI, etc. but as an experienced SEO I really love it.
Chose BrightEdge
Love the interface more, it’s more updated. A lot of cool features that are more easily accessible within BrightEdge. The customer success manager has been better than with seoClarity as well. We get meeting agendas, quick email responses, productive calls, and help with the …
Chose BrightEdge
I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a …
Chose BrightEdge
seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords …
Chose BrightEdge
BrightEdge isn't cheap, and I've found that to be the biggest issue when compared to other platforms. That said, when you really dig into the features and benefits, it is the best value. It's the most comprehensive solution available. Aside from platform efficacy, the support …
Chose BrightEdge
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. …
Chose BrightEdge
BrightEdge is a more robust program and offers better analytics in real time. It is worth the money if you are using it a lot. SEMrush offers a lot of great information and functionality, but it cannot offer the depth of BrightEdge. Ubersuggest is better for beginners or …
Chose BrightEdge
Multiple great experiences with the Client Success team. It always felt like they are an extension of the team that helps drive noticeable results.
Chose BrightEdge
I found BrightEdge to be more intuitive to use and that the onboard training offered matched my team's learning style. They are an innovative SEO leader that takes time, energy, and effort to learn your unique business and challenges. Purchasing an enterprise level SEO platform …
Chose BrightEdge
All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the …
Chose BrightEdge
BrightEdge is much more powerful, but more costly. We simply decided that we needed to move to a more enterprise-level tool. Another huge benefit of BrightEdge is that you have a dedicated rep that is always just a phone call or an email away to help you. We've really …
Chose BrightEdge
I haven't used any other products like BrightEdge, although my colleague has and he seems to think BrightEdge is the number 1 product for all things 'SEO'.
Chose BrightEdge
BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't …
Chose BrightEdge
While they all do some of what BrightEdge does, they come nowhere near to everything BrightEdge can do. These tools are all very high level and simple, whereas BrightEdge gives SEO professionals a much more in-depth insight which enables us to take actions or make changes …
Chose BrightEdge
BrightEdge is superior to Moz in a few different ways:
  • More tasking and automation features are available in BrightEdge.
  • Storybuilder reporting suite is more robust than Moz reporting
Chose BrightEdge
Moz is a good tool to start with, and I've used it with very small companies that are starting SEO essentially from scratch and don't want to have much of an initial cost outlay. BrightEdge is far more robust functionality-wise, especially when it comes to rank tracking and …
Chose BrightEdge
We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge …
Chose BrightEdge
Brightedge was much more informative than Spyfu and we are in constant contact with our BrightEdge Rep.
Chose BrightEdge
We evaluated several products. BrightEdge is much more robust. The customer support is outstanding. It's like having an additional employee.

However, it is rather expensive compared to alternative platforms.
Chose BrightEdge
BrightEdge is much more user-friendly than SearchMetrics. The platform can be adopted at a much quicker rate by team members that arent SEOs.
Chose BrightEdge
BrightEdge stacks up against competitors because of the quality of the direction given to optimize content. It actually tell you which keyword/paragraph/h1/h3 add and where to match within a market opportunity or a competitor similar content, always considering the SERP and the …
GTmetrix
Chose GTmetrix
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker …
Chose GTmetrix
Compared to the products I have listed PageSpeed Insights is probably the closest to what GTMetrix does and many times those 2 tabs are open side by side. SEMrush is a full SEO platform and though it can do much of what GTmetrix does it is also quite expensive and does a lot …
Chose GTmetrix
The data visualization aspect of GTmetrix is better than the competition. It uses letters A, B, and C to help rate speed and performance. It shows the time, size of the page, and uses colors as well. Green is fast, orange and red are slow (poor).
There are also articles …
Chose GTmetrix
GTmetrix gathers data from both Google PageSpeed and YSlow at same time, so we're using it more often than Google's alternative.
On the other hand, Google PageSpeed offers neat features like download optimized images, scripts and CSS (which GTmetrix don't), so it could be a …
Features
BrightEdgeGTmetrix
SEO
Comparison of SEO features of Product A and Product B
BrightEdge
7.3
Ratings
5% below category average
GTmetrix
-
Ratings
Keyword analysis7.30 Ratings00 Ratings
Backlink management7.00 Ratings00 Ratings
SERP ranking tracking8.00 Ratings00 Ratings
Page grader5.00 Ratings00 Ratings
Competitive analysis7.40 Ratings00 Ratings
Site audit / diagnostics8.30 Ratings00 Ratings
Site recommendations6.30 Ratings00 Ratings
Task management8.90 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightEdge
9.0
Ratings
17% above category average
GTmetrix
-
Ratings
Local SEO9.00 Ratings00 Ratings
Social SEO9.00 Ratings00 Ratings
Mobile SEO9.00 Ratings00 Ratings
Global SEO9.00 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightEdge
8.7
Ratings
3% above category average
GTmetrix
-
Ratings
Multi-domain support9.00 Ratings00 Ratings
Integration with web analytics tools8.30 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
BrightEdge
-
Ratings
GTmetrix
9.4
Ratings
11% above category average
a/b experiment testing00 Ratings10.00 Ratings
Split URL testing00 Ratings10.00 Ratings
Multivariate testing00 Ratings7.50 Ratings
Multi-page/funnel testing00 Ratings8.00 Ratings
Cross-browser testing00 Ratings10.00 Ratings
Mobile app testing00 Ratings9.00 Ratings
Test significance00 Ratings9.00 Ratings
Visual / WYSIWYG editor00 Ratings10.00 Ratings
Advanced code editor00 Ratings10.00 Ratings
Page surveys00 Ratings10.00 Ratings
Visitor recordings00 Ratings10.00 Ratings
Preview mode00 Ratings10.00 Ratings
Test duration calculator00 Ratings7.50 Ratings
Experiment scheduler00 Ratings10.00 Ratings
Experiment workflow and approval00 Ratings10.00 Ratings
Dynamic experiment activation00 Ratings10.00 Ratings
Client-side tests00 Ratings8.50 Ratings
Server-side tests00 Ratings8.50 Ratings
Mutually exclusive tests00 Ratings10.00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
BrightEdge
-
Ratings
GTmetrix
10.0
Ratings
13% above category average
Standard visitor segmentation00 Ratings10.00 Ratings
Behavioral visitor segmentation00 Ratings10.00 Ratings
Traffic allocation control00 Ratings10.00 Ratings
Website personalization00 Ratings10.00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
BrightEdge
-
Ratings
GTmetrix
10.0
Ratings
15% above category average
Heatmap tool00 Ratings10.00 Ratings
Click analytics00 Ratings10.00 Ratings
Scroll maps00 Ratings10.00 Ratings
Form fill analysis00 Ratings10.00 Ratings
Conversion tracking00 Ratings10.00 Ratings
Goal tracking00 Ratings10.00 Ratings
Test reporting00 Ratings10.00 Ratings
Results segmentation00 Ratings10.00 Ratings
CSV export00 Ratings10.00 Ratings
Experiments results dashboard00 Ratings10.00 Ratings
Best Alternatives
BrightEdgeGTmetrix
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightEdgeGTmetrix
Likelihood to Recommend
8.7
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
9.1
(0 ratings)
Support Rating
9.0
(0 ratings)
4.0
(0 ratings)
Implementation Rating
8.3
(0 ratings)
-
(0 ratings)
User Testimonials
BrightEdgeGTmetrix
Likelihood to Recommend
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
Read full review
GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
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Pros
  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Read full review
  • Really complete report of performance issues.
  • Get reports from PageSpeed and YSlow at same time.
  • Gives a score from each separate tool, also displays loading time, page size and total requests very easily.
Read full review
Cons
  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Read full review
  • They might consider improving their checking process speed, it often takes a huge time to display the performance report. This is even longer for non-logged-in users.
  • Previously two different options of Google's Pagespeeds and Yahoo's lighthouse were shown in the report section, now only combined report is shown. I personally like the two reports from different sources.
  • Non-tech savvy persons might not find it so easy to use.
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Likelihood to Renew
BrightEdge has provided our company with more than any other tool/platform could dream of. We've been extremely happy with its use, and have really tailored our strategies and internal workflow around the data in BrightEdge. I could not imagine having a successful, streamlined SEO service without BrightEdge
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No answers on this topic
Usability
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
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It's easy to use fast, data is easy to read and take aways are great too.
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Support Rating
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
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I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
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Implementation Rating
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
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No answers on this topic
Alternatives Considered
BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most accurate and thorough.
Read full review
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
Read full review
Return on Investment
  • SEO as best source of deals in Q1 2024.
  • An increase of organic traffic of 30% after using Brightedge to identify keywords to build articles for a blog.
  • 20% increase in visits to listings of or marketplaces after refining descriptions with the right keywords.
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  • A great free tool that is does what it is meant to do very well.
  • Due to its simplicity and speed it is highly efficient.
Read full review
ScreenShots