BrightEdge vs Searchmetrics | TrustRadius

What users are saying about

Score 8.6 out of 10

Based on 114 reviews and ratings

Score 8.2 out of 10

Based on 12 reviews and ratings

Feature Rating Comparison

BrightEdge

Searchmetrics

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

BrightEdge

Searchmetrics

Local SEO

Social SEO

Mobile SEO

Global SEO

BrightEdge

Searchmetrics

Multi-domain support

Integration with web analytics tools

Pros

You can track more than the standard SEO basics (search volume, keyword rankings, etc). One of my favorite features to track is user intent. Brightedge can assess the current SERP and give you an insight into what searchers are intending to do with that search. Other tools don't provide the intent.
Analytical displays are great. The graphs and charts provided are very easily to read and understand, but still display the data needed to show growth.
Keyword tracking is taken to the next level. Typically keyword tracking tools show the data, your current rank, and other general information. With BrightEdge, you get all of that plus keyword intent overtime and a benchmark of where your competitors are at.

Read full review

Justina Logozzo

Parttime Lecturer

Northeastern UniversityMarketing and Advertising, 5001-10,000 employees

View all 61 answers on this topic

Large database of companies and search terms to compare with our site.
In the research section, we are able to do research on an unlimited number of sites/keywords
Paid and Organic search research all in one place to make research and performance comparisons a lot easier

Read full review

Verified User

Manager in Marketing

Hospitality Company, 201-500 employees

View all 3 answers on this topic

Cons

The set up / implementation was rushed and, in our case, not completed correctly, which caused many issues down the road.
Once you make changes to website based on the Recommendations in BrightEdge and wait for the weekly crawl, the Recommendations, many times, don't fall off of your queue, so you waste a lot of time researching things that were already completed.
If you want to change a large number of preferred landing pages around after the initial set up, it's a very manual process.

Read full review

Verified User

Director in Marketing

Transportation/Trucking/Railroad Company, 201-500 employees

View all 61 answers on this topic

Social media visibility
Facebook
Twitter

Read full review

SEO Specialist

Buro N11Marketing and Advertising, 11-50 employees

View all 3 answers on this topic

Likelihood to Renew

BrightEdge 9.5

Based on 34 answers

I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

Read full review

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

View all 34 answers on this topic

Searchmetrics 3.0

Based on 1 answer

We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.

Read full review

Verified User

Manager in Marketing

Hospitality Company, 201-500 employees

View all 1 answers on this topic

Usability

BrightEdge 8.6

Based on 4 answers

I've used and had demos of other SEO Enterprise tools and by far BrightEdge is the easiest to use. This is especially helpful when I have non-technical people involved like content writers, traditional marketing people, or management as users. If I were to introduce other SEO Enterprise tools other than BrightEdge, they would lose interest fast because those tools are too complicated for the average layman.

Read full review

Rex Camposagrado

Director of Digital Marketing

EON ClinicsHealth, Wellness and Fitness, 51-200 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

BrightEdge 9.4

Based on 6 answers

I have had ZERO negative interactions with BE. Everyone has been incredibly helpful and timely. OUR CSM is very attentive to our success as was our on-boarding specialist. Whenever I have questions or concerns they are quick to respond and always have a solution for our issues or have answers to my questions. They have been p[patient and understanding of my non-workable knowledge coming into this and have helped me grow my skill set and understanding of SEO strategies.

Read full review

Marketing Manager

TAB BankBanking, 201-500 employees

View all 6 answers on this topic

No score

No answers yet

No answers on this topic

Implementation Rating

BrightEdge 8.3

Based on 2 answers

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

Read full review

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

When you signup for a platform - you don't just have access to the platform. You get a person that is there with you the entire time! A person that you can call and say - Hey the SERPs changed - what does this mean? BrightEdge has never let me down in this light. Yet when I have spoken with Conductor folks in the past - I was really disappointed in the amount of experience the reps had in explaining their own software. How can I trust another platform - when their own reps can't explain how something works. Any platform I use - sure they can come up with their own algo and put their own values to it - but as an SEO manager - I need to understand that process. Also the UX in BrightEdge is fantastic when you stack it up against Conductor. I believe even the number of features BrightEdge has dwarfs Conductor.

Read full review

SEO Program Manager

Quill (Subsidiary of Staples Inc.)Retail, 1001-5000 employees

View all 61 answers on this topic

We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.

Read full review

Verified User

Manager in Marketing

Hospitality Company, 201-500 employees

View all 3 answers on this topic

Return on Investment

It has helped us find some errors that could take us much more time to find, this can lead us to get new traffic, therefore new customers
BrightEdge has helped us find and create new content to also get some more new traffic to our site
Some negative impact might be the setup process; sometimes it felt that spending so much time was not worth it at some points. The setting up process has to be more streamlined

Read full review

Verified User

Strategist in Marketing

Computer Software Company, 1001-5000 employees

View all 61 answers on this topic

It had a positive impact on the ROI. As the websites rank better the revenue raised.
Searchmetrics Suite is an expensive product, it is too expensive for small websites.

Read full review

Christiaan Bollen

SEO Expert & Founder

BoljoroMarketing and Advertising, 1-10 employees

View all 3 answers on this topic

Screenshots

—

See Both Searchmetrics Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Rating Summary

BrightEdge

Searchmetrics

BrightEdge

Searchmetrics

BrightEdge

Searchmetrics

BrightEdge

Searchmetrics

BrightEdge

Searchmetrics

Add comparison