BrightEdge vs. Searchmetrics Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightEdge
Score 7.3 out of 10
N/A
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
$0
per month
Searchmetrics
Score 6.0 out of 10
N/A
The Searchmetrics Suite automatically analyzes your website and guides you through the optimization of your keywords, topic clusters (onpage) and thus your content, as well as backlinks (off page) / social links, and finally the information architecture of your pages. Clients are provided with international ranking data regarding several search engines like Google, Bing, Yahoo!, Yandex and Baidu etc. Integration of Web Analytics, enriches data with traffic, conversions and user signals, such as…N/A
Pricing
BrightEdgeSearchmetrics Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrightEdgeSearchmetrics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
BrightEdgeSearchmetrics Suite
Considered Both Products
BrightEdge
Chose BrightEdge
seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords …
Chose BrightEdge
Have tried searchmetrics and conductor and feel that brightedge offers more user friendly and easy experience
Searchmetrics

No answer on this topic

Features
BrightEdgeSearchmetrics Suite
SEO
Comparison of SEO features of Product A and Product B
BrightEdge
7.3
48 Ratings
6% below category average
Searchmetrics Suite
7.6
1 Ratings
2% below category average
Keyword analysis7.548 Ratings9.01 Ratings
Backlink management7.041 Ratings4.01 Ratings
SERP ranking tracking8.045 Ratings9.01 Ratings
Page grader5.040 Ratings8.01 Ratings
Competitive analysis8.048 Ratings7.01 Ratings
Site audit / diagnostics8.045 Ratings8.01 Ratings
Site recommendations6.048 Ratings8.01 Ratings
Task management8.941 Ratings8.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightEdge
9.0
46 Ratings
17% above category average
Searchmetrics Suite
7.0
1 Ratings
8% below category average
Local SEO9.037 Ratings7.01 Ratings
Social SEO9.031 Ratings6.01 Ratings
Mobile SEO9.042 Ratings7.01 Ratings
Global SEO9.035 Ratings8.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightEdge
8.7
46 Ratings
3% above category average
Searchmetrics Suite
9.0
1 Ratings
7% above category average
Multi-domain support9.036 Ratings9.01 Ratings
Integration with web analytics tools8.545 Ratings9.01 Ratings
Best Alternatives
BrightEdgeSearchmetrics Suite
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightEdgeSearchmetrics Suite
Likelihood to Recommend
8.5
(80 ratings)
10.0
(2 ratings)
Likelihood to Renew
10.0
(35 ratings)
3.0
(1 ratings)
Usability
8.5
(12 ratings)
-
(0 ratings)
Support Rating
9.0
(14 ratings)
-
(0 ratings)
Implementation Rating
8.3
(2 ratings)
-
(0 ratings)
User Testimonials
BrightEdgeSearchmetrics Suite
Likelihood to Recommend
BrightEdge
BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.
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Searchmetrics
Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.
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Pros
BrightEdge
  • Instant - Keyword research tool is by far our team's favorite item on the platform
  • DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
  • Professional services have been attentive when asking for changes
Read full review
Searchmetrics
  • Large database of companies and search terms to compare with our site.
  • In the research section, we are able to do research on an unlimited number of sites/keywords
  • Paid and Organic search research all in one place to make research and performance comparisons a lot easier
Read full review
Cons
BrightEdge
  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
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Searchmetrics
  • Research into specific languages when working with multilingual countries
  • More keyword data in smaller countries
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Likelihood to Renew
BrightEdge
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
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Searchmetrics
We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
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Usability
BrightEdge
Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.
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Searchmetrics
No answers on this topic
Support Rating
BrightEdge
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
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Searchmetrics
No answers on this topic
Implementation Rating
BrightEdge
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
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Searchmetrics
No answers on this topic
Alternatives Considered
BrightEdge
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
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Searchmetrics
We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.
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Return on Investment
BrightEdge
  • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
  • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
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Searchmetrics
  • It had a positive impact on the ROI. As the websites rank better the revenue raised.
  • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
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ScreenShots

Searchmetrics Screenshots

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