What users are saying about
135 Ratings
3 Ratings
135 Ratings
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Score 8.7 out of 100
3 Ratings
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Score 9.8 out of 100

Likelihood to Recommend

BrightEdge

Brightedge is the benchmark platform for keyword research, bar none. Beyond that, their customer and in our case agency support is unparalleled. I've never worked with a vendor or partner with this much invested in the continued use and training of their product. Our customer support team is truly a partner in our business, and in invaluable as such. Regarding new business, not only has Brightedge literally referred clients to us, but they go above and beyond to help us win new business while trusting us to recommend, sell, spec, and implement their platform with the right amount of support.
Cole Mauer | TrustRadius Reviewer

SurferSEO

SurferSEO is a powerful and technical SEO tool for any writer to rank on Google. It would be too much information, even overwhelming at times, for someone who has never had experience with this kind of work before, but there's tons of detailed knowledge available when it comes to understanding the features that are most relevant while still meeting your goals in mind.
Joseph Kahn | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightEdge
8.7
SurferSEO
10.0
Keyword analysis
BrightEdge
9.1
SurferSEO
10.0
Backlink management
BrightEdge
8.4
SurferSEO
SERP ranking tracking
BrightEdge
9.5
SurferSEO
10.0
Page grader
BrightEdge
8.5
SurferSEO
10.0
Competitive analysis
BrightEdge
9.0
SurferSEO
10.0
Site audit / diagnostics
BrightEdge
7.7
SurferSEO
10.0
Site recommendations
BrightEdge
8.3
SurferSEO
Task management
BrightEdge
8.8
SurferSEO

SEO Channels

BrightEdge
8.7
SurferSEO
Local SEO
BrightEdge
8.6
SurferSEO
Social SEO
BrightEdge
8.3
SurferSEO
Mobile SEO
BrightEdge
8.6
SurferSEO
Global SEO
BrightEdge
9.4
SurferSEO

SEO Platform & Account Management

BrightEdge
9.4
SurferSEO
Multi-domain support
BrightEdge
9.2
SurferSEO
Integration with web analytics tools
BrightEdge
9.6
SurferSEO

Pros

BrightEdge

  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Christina Lepore | TrustRadius Reviewer

SurferSEO

  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
Joseph Kahn | TrustRadius Reviewer

Cons

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Anonymous | TrustRadius Reviewer

SurferSEO

  • Integrating better keyword data
  • Full Site SEO Auditor (independent of copy)
  • Technical Factor analysis
Joseph Kahn | TrustRadius Reviewer

Likelihood to Renew

BrightEdge

BrightEdge 10.0
Based on 35 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Usability

BrightEdge

BrightEdge 10.0
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Ron Weber | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Support Rating

BrightEdge

BrightEdge 9.5
Based on 14 answers
Working in a large company with limited internal resources for SEO, BrightEdge has been incredible! The tool itself gives you everything you need and MORE but my BE team I work with has been like an extra arm to my internal team, always there to help in any way possible
Anonymous | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Implementation Rating

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightEdge

We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.
Shane Adair | TrustRadius Reviewer

SurferSEO

Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
Joseph Kahn | TrustRadius Reviewer

Return on Investment

BrightEdge

  • We have seen a small increase of keywords ranked on Google since we implemented BrightEdge.
  • There has been very little ROI that we have been able to tie to BrightEdge.
  • There has been very little impact on our business objectives that can be attributed to BrightEdge.
Anonymous | TrustRadius Reviewer

SurferSEO

  • SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
  • SurferSEO gives our team the ability to rank quicker than without the tool
  • SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
  • SurferSEO makes our agency look and feel like a professional that knows what they are doing
Joseph Kahn | TrustRadius Reviewer

Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SurferSEO

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

BrightEdge
9.3
SurferSEO
10.0

Likelihood to Renew

BrightEdge
10.0
SurferSEO

Usability

BrightEdge
10.0
SurferSEO

Support Rating

BrightEdge
9.5
SurferSEO

Implementation Rating

BrightEdge
8.3
SurferSEO

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