What users are saying about
135 Ratings
1 Rating
135 Ratings
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Score 8.7 out of 100
1 Rating
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Score 10 out of 100

Likelihood to Recommend

BrightEdge

Brightedge is the benchmark platform for keyword research, bar none. Beyond that, their customer and in our case agency support is unparalleled. I've never worked with a vendor or partner with this much invested in the continued use and training of their product. Our customer support team is truly a partner in our business, and in invaluable as such. Regarding new business, not only has Brightedge literally referred clients to us, but they go above and beyond to help us win new business while trusting us to recommend, sell, spec, and implement their platform with the right amount of support.
Cole Mauer | TrustRadius Reviewer

Topic

Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.
Mark Barrera | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightEdge
8.7
Topic
8.8
Keyword analysis
BrightEdge
9.1
Topic
10.0
Backlink management
BrightEdge
8.4
Topic
SERP ranking tracking
BrightEdge
9.5
Topic
8.0
Page grader
BrightEdge
8.5
Topic
8.0
Competitive analysis
BrightEdge
9.0
Topic
9.0
Site audit / diagnostics
BrightEdge
7.7
Topic
Site recommendations
BrightEdge
8.3
Topic
Task management
BrightEdge
8.8
Topic

SEO Channels

BrightEdge
8.7
Topic
10.0
Local SEO
BrightEdge
8.6
Topic
10.0
Social SEO
BrightEdge
8.3
Topic
Mobile SEO
BrightEdge
8.6
Topic
10.0
Global SEO
BrightEdge
9.4
Topic

SEO Platform & Account Management

BrightEdge
9.4
Topic
10.0
Multi-domain support
BrightEdge
9.2
Topic
10.0
Integration with web analytics tools
BrightEdge
9.6
Topic
10.0

Pros

BrightEdge

  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Christina Lepore | TrustRadius Reviewer

Topic

  • Content Brief
  • Competitive SERP ranking analysis
  • Grouping content topics together to see related keywords/ content clusters easily
  • Analyzing Google Search Console data for content refresh opportunities
Mark Barrera | TrustRadius Reviewer

Cons

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Anonymous | TrustRadius Reviewer

Topic

  • Using the GSC data to find new, adjacent content opportunities.
  • They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
  • Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that
Mark Barrera | TrustRadius Reviewer

Likelihood to Renew

BrightEdge

BrightEdge 10.0
Based on 35 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

Topic

No score
No answers yet
No answers on this topic

Usability

BrightEdge

BrightEdge 10.0
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Ron Weber | TrustRadius Reviewer

Topic

No score
No answers yet
No answers on this topic

Support Rating

BrightEdge

BrightEdge 9.5
Based on 14 answers
Working in a large company with limited internal resources for SEO, BrightEdge has been incredible! The tool itself gives you everything you need and MORE but my BE team I work with has been like an extra arm to my internal team, always there to help in any way possible
Anonymous | TrustRadius Reviewer

Topic

No score
No answers yet
No answers on this topic

Implementation Rating

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

Topic

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightEdge

We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.
Shane Adair | TrustRadius Reviewer

Topic

Topic was way less costly than MarketMuse with similar functionality. It was agnostic to CMS (WordLift is designed for Wordpress only). So it was priced well with all the functionality we needed.
Mark Barrera | TrustRadius Reviewer

Return on Investment

BrightEdge

  • We have seen a small increase of keywords ranked on Google since we implemented BrightEdge.
  • There has been very little ROI that we have been able to tie to BrightEdge.
  • There has been very little impact on our business objectives that can be attributed to BrightEdge.
Anonymous | TrustRadius Reviewer

Topic

  • It has greatly reduced the number of hours our SEO team has to review content
  • Has sped up our content briefs by hours per brief
  • Great for helping us to see what content is performing well / needs help via the Google Search Console integration
Mark Barrera | TrustRadius Reviewer

Screenshots

Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightEdge Editions & Modules

Additional Pricing Details

Topic

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Topic Editions & Modules

Edition
Starter$991
Plus$1992
Premium$2993
EnterpriseCustom Pricing
  1. per month ($10 per brief)
  2. per month ($8 per brief)
  3. per month ($6 per brief)
  4. none
Additional Pricing Details
20% discount for annual payment.

Rating Summary

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