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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightLocal

    Score7.2 out of 10
    N/ABrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

    $39

    per month

    Moz Local

    Score8.9 out of 10
    N/AMoz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.

    $20

    per month

    Netpeak Spider

    Score7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Netpeak Spider is a desktop tool which crawls a website like a search engine robot and detects key SEO issues that influence the website’s visibility in SERP. According to the vendor, this tool allows users to: Spot 80+ issues of your website optimization. Check 70+ key on-page SEO parameters. Calculate internal PageRank to improve website linking structure. Analyze all incoming and outgoing internal links. View page…

    $19

    per user

    Pricing
    BrightLocalMoz LocalNetpeak Spider
    Editions & Modules
    Track Plan
    $39
    per month
    Manage Plan
    $49
    per month
    Grow Plan
    $59
    per month
    Lite
    $20
    per month
    Preferred
    $30
    per month
    Elite
    $40
    per month
    Standard (1-month subscription)
    $19.00
    per user
    Pro (1-month subscription)
    $39.00
    per user
    Standard (12 months subscription)
    $182.40
    per user
    Pro (12 months subscription)
    $374.40
    per user
    Offerings
    Pricing Offerings
    BrightLocalMoz LocalNetpeak Spider
    Free Trial
    YesNoYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup fee$15.90 per user
    Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.Discounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.Standard Plan includes all basic features except access to white-label reports. Pro Plan gives you all basic features and access to white-label reports.
    More Pricing Information
    Community Pulse
    BrightLocalMoz LocalNetpeak Spider
    Considered Multiple Products
    BrightLocal
    No answer on this topic
    iContact
    No answer on this topic
    Netpeak Software
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    No answers on this topic
    No answers on this topic
    Features
    BrightLocalMoz LocalNetpeak Spider
    SEO
    Comparison of SEO features of BrightLocal and Moz Local and Netpeak Spider
    Feature
    BrightLocal
    6.7
    12 Ratings
    14% below category average
    Moz Local
    -
    Ratings
    Netpeak Spider
    9.0
    1 Ratings
    16% above category average
    Keyword analysis7.08 Ratings00 Ratings00 Ratings
    Backlink management4.05 Ratings00 Ratings00 Ratings
    SERP ranking tracking7.711 Ratings00 Ratings00 Ratings
    Page grader7.52 Ratings00 Ratings8.01 Ratings
    Competitive analysis7.611 Ratings00 Ratings00 Ratings
    Site audit / diagnostics9.98 Ratings00 Ratings10.01 Ratings
    Site recommendations6.64 Ratings00 Ratings00 Ratings
    Task management3.56 Ratings00 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of BrightLocal and Moz Local and Netpeak Spider
    Feature
    BrightLocal
    8.6
    13 Ratings
    12% above category average
    Moz Local
    -
    Ratings
    Netpeak Spider
    8.5
    1 Ratings
    11% above category average
    Local SEO8.613 Ratings00 Ratings00 Ratings
    Social SEO7.96 Ratings00 Ratings00 Ratings
    Mobile SEO10.04 Ratings00 Ratings8.01 Ratings
    Global SEO7.72 Ratings00 Ratings9.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BrightLocal and Moz Local and Netpeak Spider
    Feature
    BrightLocal
    9.2
    11 Ratings
    9% above category average
    Moz Local
    -
    Ratings
    Netpeak Spider
    10.0
    1 Ratings
    17% above category average
    Multi-domain support8.59 Ratings00 Ratings10.01 Ratings
    Integration with web analytics tools9.910 Ratings00 Ratings00 Ratings
    Best Alternatives
    BrightLocalMoz LocalNetpeak Spider
    Small Businesses
    Serpstat
    Score10 out of 10
    No answers on this topic
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    No answers on this topic
    Yoast
    Score8.4 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    BrightLocalMoz LocalNetpeak Spider
    Likelihood to Recommend
    8.6
    (14 ratings)
    10.0
    (1 ratings)
    7.0
    (1 ratings)
    Support Rating
    7.5
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    BrightLocalMoz LocalNetpeak Spider
    Likelihood to Recommend
    BrightLocal
    If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
    Incentivized
    Read full review
    iContact
    Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
    Incentivized
    Read full review
    Netpeak Software
    [Netpeak] Spider is a great service for:
    • Checking and monitoring big websites or e-commerce projects for technical errors on regular basis
    • Creating custom formulas for calculation of internal page ranks and building a tree view with this information
    • Get reports that include metrics for every page (performance, inbound and outbound links, indexing status)
    • Create reports that include all metrics from external SEO services like Serpstat or Similarweb for every single page of your website
    It's very useful software for SEO or marketing agencies that have a lot of projects to work with, but might be overkill for small projects and companies.
    Incentivized
    Read full review
    Pros
    BrightLocal
    • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
    • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
    • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
    Incentivized
    Read full review
    iContact
    • Distribution of location data.
    • Dashboard super easy to use.
    • Low cost option that gets the job done.
    Incentivized
    Read full review
    Netpeak Software
    • Crawling data and metrics from every webpage on website (page structure, titles, meta tags, Google GTM & Analytics presence)
    • Building tree with calculation of internal page ranks
    • Get a report with different technical errors (404 errors, broken links, duplicated content, )
    • Performance report. Check out your page load time, server response time, extract metrics from Google Page Speed Insights
    • Checkout different metrics from external services like Serpstat, Similarweb (page ranks, keywords, traffic, etc.) for single page
    Incentivized
    Read full review
    Cons
    BrightLocal
    • Up and down rankings were not always right on with the local search, but only off by one or two spots
    • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
    • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
    Incentivized
    Read full review
    iContact
    • Expansion of network.
    • Needs to be easier to access, too many clicks within Moz suite.
    • Generally speaking, they are solid.
    Incentivized
    Read full review
    Netpeak Software
    • You can buy a subscription only for month or more, you can't pay for 1-2 projects
    • No version for MacOS
    • It's only desktop software, online version is not available
    Incentivized
    Read full review
    Support Rating
    BrightLocal
    Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Netpeak Software
    No answers on this topic
    Alternatives Considered
    BrightLocal
    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review
    iContact
    Moz is just as good as Yext, the only major difference is the size of the network.
    Incentivized
    Read full review
    Netpeak Software
    We choose Netpeak Spider because: 1. Can buy a monthly subscription and have unlimited number of websites to check. 2. Price. It's affordable, especially when you have not only one project. 3. Frequent updates. With every update functionality is expanding (latest update for example brought a lot of new integrations). 4. Quality of reports. They are very detailed and have everything we needed for our work.
    Incentivized
    Read full review
    Return on Investment
    BrightLocal
    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Incentivized
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    iContact
    • Information has been published which has helped ensure we are trusted amongst our customers.
    Incentivized
    Read full review
    Netpeak Software
    • Get a full report with common technical errors on websites without manual QA testing
    • Speed up work of SEO specialist, can automatically calculate tree with internal page ranks
    • It's all-in-one tool and you don't need to buy another services to get all this info
    Incentivized
    Read full review
    ScreenShots

    BrightLocal Screenshots

    Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker

    Moz Local Screenshots

    Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.

    Netpeak Spider Screenshots

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