Buffer vs. BuzzSumo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 8.2 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$15
per month
BuzzSumo
Score 8.3 out of 10
N/A
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).
$159
per month
Pricing
BufferBuzzSumo
Editions & Modules
Publish Pro
$15
per month
Analyze Pro
$35
per month
Analyze Premium
$50
per month
Publish Premium
$65
per month
Publish Business
$99
per month
Content Creation
$199
per month
PR & Comms
$299
per month
Suite
$499
per month
Enterprise
$999
per month
Offerings
Pricing Offerings
BufferBuzzSumo
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsHere are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.
More Pricing Information
Community Pulse
BufferBuzzSumo
Considered Both Products
Buffer

No answer on this topic

BuzzSumo
Chose BuzzSumo
Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.

Chose BuzzSumo
I've tried many many tools to find good content. Tools like Scoop.it are close but don't have the utility of showing how many shares an article has. So finding the right content is still guess work. Feedly and RSS feeds are just too time-consuming. Percolate claims to find you …
Top Pros
Top Cons
Features
BufferBuzzSumo
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
7.6
64 Ratings
4% below category average
BuzzSumo
-
Ratings
Content planning and scheduling9.364 Ratings00 Ratings
Content optimization6.457 Ratings00 Ratings
Workflow management7.053 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.8
59 Ratings
1% below category average
BuzzSumo
-
Ratings
Campaign success analytics7.859 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.4
61 Ratings
3% above category average
BuzzSumo
-
Ratings
Role-based user permissions & privileges7.649 Ratings00 Ratings
Mobile access9.159 Ratings00 Ratings
Best Alternatives
BufferBuzzSumo
Small Businesses
Publer
Publer
Score 9.8 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BufferBuzzSumo
Likelihood to Recommend
8.2
(84 ratings)
9.4
(34 ratings)
Likelihood to Renew
8.0
(14 ratings)
-
(0 ratings)
Usability
8.1
(23 ratings)
9.0
(6 ratings)
Availability
8.2
(2 ratings)
-
(0 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
Support Rating
6.3
(23 ratings)
8.4
(7 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.6
(2 ratings)
-
(0 ratings)
User Testimonials
BufferBuzzSumo
Likelihood to Recommend
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Read full review
Cision
Pros
  • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
Cons
  • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
Read full review
Pros
Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Cision
  • Monitors for client PR placements and notifies via email and Slack alerts
  • Helps us research potential journalists writing about the topics relevant to our clients
  • Displays trending web and social content clearly with relevant metrics
  • Allows us to view what's working for our clients' competitors in the media
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Cons
Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Read full review
Cision
  • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
  • It could have better backlink data to include more backlinks that each content piece has.
  • One or two more pricing tiers might work.
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Likelihood to Renew
Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
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Cision
No answers on this topic
Usability
Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
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Cision
The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
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Reliability and Availability
Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
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Cision
No answers on this topic
Performance
Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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Cision
No answers on this topic
Support Rating
Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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Cision
The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
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Implementation Rating
Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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Cision
No answers on this topic
Alternatives Considered
Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
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Cision
Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
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Scalability
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Read full review
Cision
No answers on this topic
Return on Investment
Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
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Cision
  • It has had a positive return as it has allowed us to create better content and gain popularity online.
  • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
  • Helps us find influencers for campaigns.
Read full review
ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics