What users are saying about
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Top Rated
247 Ratings

Buffer

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Top Rated
247 Ratings
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Score 8.3 out of 100
16 Ratings
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Score 7 out of 100

Likelihood to Recommend

Buffer

Buffer is one of the best social media management tools out there, particularly for its cost. Our team used the Pro Plan for just $15 a month which allows you to connect up to eight social media accounts, which was more than enough for us. A larger company might need to look into a higher cost plan, but small marketing teams can absolutely utilize this plan for $15. Buffer is great for scheduling social media in advance and keeping your Facebook, Twitter, and Instagram accounts thriving.
Whitney Knight | TrustRadius Reviewer

Scoop.it Content Director

Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there
Thomas Listerman | TrustRadius Reviewer

Feature Rating Comparison

Publishing

Buffer
8.4
Scoop.it Content Director
Content planning and scheduling
Buffer
9.1
Scoop.it Content Director
Content optimization
Buffer
8.1
Scoop.it Content Director
Workflow management
Buffer
7.9
Scoop.it Content Director

Reporting/analytics

Buffer
7.7
Scoop.it Content Director
Campaign success analytics
Buffer
7.7
Scoop.it Content Director

Account management

Buffer
8.5
Scoop.it Content Director
Role-based user permissions & privileges
Buffer
8.3
Scoop.it Content Director
Mobile access
Buffer
8.7
Scoop.it Content Director

Pros

Buffer

  • It allows multiple social platforms to be used at once. For our university specifically, we have Twitter, Facebook, and Instagram that we use as our main accounts and it allows us to be able to post and custom tailor to each one of these social media platforms.
  • Buffer also has a pretty robust analytics section of the site (paid) that allows users to see details about the posts we have going up and the interactions we are having with them. This allows us to make educated decisions in regard to our social media planning and strategy.
  • With the exception of the paid analytics portion of Buffer, it is honestly cost-effective for us. It offers more for the dollar amount than any other social media scheduling platform that we have used in the past.
Frankie Heath | TrustRadius Reviewer

Scoop.it Content Director

  • Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
  • Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
  • Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.
Penelope Silvers | TrustRadius Reviewer

Cons

Buffer

  • Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
  • Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
  • Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
Michelle Green Arnson | TrustRadius Reviewer

Scoop.it Content Director

  • When we first implemented the usage of Scoop.it the topics of search were very limited, but as the popularity grows, so does the number of searchable topics.
Casey Gold | TrustRadius Reviewer

Likelihood to Renew

Buffer

Buffer 6.0
Based on 13 answers
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
Deanna Ayres | TrustRadius Reviewer

Scoop.it Content Director

Scoop.it Content Director 9.7
Based on 8 answers
Right now, it does not cost me anything. I am extremely happy with the service and product. It serves my needs for research.
Deborah Banker | TrustRadius Reviewer

Usability

Buffer

Buffer 7.0
Based on 3 answers
I gave buffer a 6 because it really is a great platform, but they still have some areas they can approve. Being able to post to Instagram automatically without having to manually push them through and having analytics that are available with the subscription are two of the biggest reasons that I didn't give buffer at least an 8
Frankie Heath | TrustRadius Reviewer

Scoop.it Content Director

Scoop.it Content Director 9.0
Based on 1 answer
Well thought out UI
Anonymous | TrustRadius Reviewer

Reliability and Availability

Buffer

Buffer 8.0
Based on 2 answers
Buffer is always on hand and very reliable, their software suite rarely has outages
Len Gordon | TrustRadius Reviewer

Scoop.it Content Director

Scoop.it Content Director 10.0
Based on 1 answer
The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.
Deborah Banker | TrustRadius Reviewer

Performance

Buffer

Buffer 8.0
Based on 2 answers
Buffer interagates well with extensions, however with most cases of cross connecting software there are little issue sometimes but they are easy fix and you are able to work with them. Buffer UI loads quite quickly and does have ability to swith between two different UI if needed. Buffer original UI nd their new updated UI
Len Gordon | TrustRadius Reviewer

Scoop.it Content Director

No score
No answers yet
No answers on this topic

Support Rating

Buffer

Buffer 7.7
Based on 4 answers
There is support available (on different tiers) and they are always immediately responsive. However, sometimes things will have to fail multiple times for multiple days for them to have an answer. While this (I'm sure) is mostly fine, it really impacts our reach as a small business to not be able to use the service.
Anonymous | TrustRadius Reviewer

Scoop.it Content Director

No score
No answers yet
No answers on this topic

Implementation Rating

Buffer

Buffer 10.0
Based on 1 answer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Frankie Heath | TrustRadius Reviewer

Scoop.it Content Director

No score
No answers yet
No answers on this topic

Alternatives Considered

Buffer

Buffer lets us schedule on Instagram even if we have to do it manually while Hootsuite would not even connect to our Instagram page. So we can't use Hootsuite for Instagram postings. Buffer fills that hole although each post has to be posted manually from the Instagram app to be published.
Susan Hammiche | TrustRadius Reviewer

Scoop.it Content Director

We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.
Casey Gold | TrustRadius Reviewer

Scalability

Buffer

Buffer 8.5
Based on 2 answers
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Len Gordon | TrustRadius Reviewer

Scoop.it Content Director

No score
No answers yet
No answers on this topic

Return on Investment

Buffer

  • We had a goal of 1,000 Instagram followers by the end of the calendar year. With the help of Buffer, we were able to meet that goal three months early.
  • Through our social media channels, we hope to engage with our students more and make them aware of events happening within the college, university, and city as a whole. We receive comments from students and even non-students and other groups within the university about how informative our channels have become.
  • With the use of Buffer, we have been able to increase our followers as well as the number of posts we put out per month and how frequently we do.
Anonymous | TrustRadius Reviewer

Scoop.it Content Director

  • I'm afraid we haven't been able to measure ROI, but we definitely have a stronger, more graphic impact in social media
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Buffer Editions & Modules

Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

Scoop.it Content Director

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Scoop.it Content Director Editions & Modules

Edition
Scoop.it Content DirectorFrom $333/month1
  1. Billed annually
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Buffer
8.8
Scoop.it Content Director
9.9

Likelihood to Renew

Buffer
6.0
Scoop.it Content Director
9.7

Usability

Buffer
7.0
Scoop.it Content Director
9.0

Reliability and Availability

Buffer
8.0
Scoop.it Content Director
10.0

Performance

Buffer
8.0
Scoop.it Content Director

Support Rating

Buffer
7.7
Scoop.it Content Director

Implementation Rating

Buffer
10.0
Scoop.it Content Director

Scalability

Buffer
8.5
Scoop.it Content Director

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