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Top Rated
458 Ratings
5 Ratings
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Score 7.8 out of 100

Cision Communications Cloud

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Top Rated
458 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Burrelles MYNEWSDASH

I think for an agency who has a lot of clients, it is a great tool to use. I recommend having a client pay directly for it, and include you on the morning email blasts that go out. Though, if you are looking for a single tool to do it all, this is not it
Anonymous | TrustRadius Reviewer

Cision Communications Cloud

For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
John Possumato | TrustRadius Reviewer

Pros

Burrelles MYNEWSDASH

  • It's a competitively priced service for media monitoring.
  • It offers quick overviews and we get monthly and yearly reports on placement values.
  • It's easy to use.
Anonymous | TrustRadius Reviewer

Cision Communications Cloud

  • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
  • The media tracking offers the ability to find relevant placements across the entire country.
  • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
  • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
Lou Corsaro | TrustRadius Reviewer

Cons

Burrelles MYNEWSDASH

  • The price is very expensive.
  • It does not do broadcast clips so another service is still needed.
Anonymous | TrustRadius Reviewer

Cision Communications Cloud

  • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
  • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
  • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
Lynn Meadows | TrustRadius Reviewer

Likelihood to Renew

Burrelles MYNEWSDASH

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 7.9
Based on 16 answers
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
Buck Banks | TrustRadius Reviewer

Usability

Burrelles MYNEWSDASH

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 7.2
Based on 52 answers
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Kevin Allen | TrustRadius Reviewer

Reliability and Availability

Burrelles MYNEWSDASH

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 3 answers
Easily accessible 24/7.
Anonymous | TrustRadius Reviewer

Performance

Burrelles MYNEWSDASH

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 3 answers
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
Susan Tull | TrustRadius Reviewer

Support Rating

Burrelles MYNEWSDASH

Burrelles MYNEWSDASH 7.0
Based on 2 answers
I have used the support function a few times for Burrelles and they have been very good and something I would use again. The response time was quite quick, and they helped fixed the problem I was having. I would definitely recommend them over other help features I have previously used with other programs.
Anonymous | TrustRadius Reviewer

Cision Communications Cloud

Cision Communications Cloud 8.8
Based on 321 answers
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
Anonymous | TrustRadius Reviewer

Online Training

Burrelles MYNEWSDASH

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 8.1
Based on 3 answers
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
Cindy Arco | TrustRadius Reviewer

Implementation Rating

Burrelles MYNEWSDASH

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 10.0
Based on 7 answers
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
Susan Tull | TrustRadius Reviewer

Alternatives Considered

Burrelles MYNEWSDASH

We use Cision for media databases mostly. In the past we've used a variety of clipping services. For social media we use Hootsuite, mention, viraltag, etc.
Anonymous | TrustRadius Reviewer

Cision Communications Cloud

It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
Erin Witt, APR | TrustRadius Reviewer

Scalability

Burrelles MYNEWSDASH

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 7.3
Based on 1 answer
Easy to use, but still room for improvement.
Anonymous | TrustRadius Reviewer

Return on Investment

Burrelles MYNEWSDASH

  • It's a great tool to use for monitoring and reporting on clips generated and their value
  • Clients can easily see media value generated each month
  • The generated value might not be 100% "true" but offers a great measuring tool
Anonymous | TrustRadius Reviewer

Cision Communications Cloud

  • Cision has a net positive impact on time savings for staff so we can be quicker to market
  • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
  • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
Dan Lobring | TrustRadius Reviewer

Pricing Details

Burrelles MYNEWSDASH

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cision Communications Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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