TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Business Wire

    Score10 out of 10
    N/ABusiness Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.

    $2,595

    for five (5) non-earning releases

    Medium

    Score10 out of 10
    N/AMedium is a blogging and web publishing platform from the company of the same name in San Francisco, California.

    $5

    per month

    Pricing
    Business WireMedium
    Editions & Modules
    Core
    $2595
    for five (5) non-earnings releases
    Advanced
    $3495
    for five (5) non-earnings releases
    Premium
    $4495
    for five (5) non-earnings releases
    Medium Member - monthly
    $5
    per month
    Friend of Medium - monthly
    $15
    per month
    Medium Member - annually
    $60
    per year
    Friend of Medium - annually
    $150
    per year
    Offerings
    Pricing Offerings
    Business WireMedium
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
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    Cision Communications Cloud
    Score8 out of 10
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    Score10 out of 10
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    Score7.6 out of 10
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    Business WireMedium
    Likelihood to Recommend
    8.6
    (8 ratings)
    10.0
    (8 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    7.3
    (1 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    9.5
    (3 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Business WireMedium
    Likelihood to Recommend
    Business Wire
    We are highly satisfied with this tool and according to me, it is favorable in all aspects for the people that want to strengthen their links with the Publics either internal or external. It has the capability to manage relations and disseminates information to the business community. But it is not suitable when it comes to reports and its customer service.
    Read full review
    Medium.com
    If you are vanity publishing and just want to see your stuff on the web, it is very, VERY easy to get involved with. Of course, your writing is not likely to stand out if you don't have a clear plan. The more I use it, the more I like it. The user interface is extremely well-done. I kinda wish my WordPress-based blogs had editors that were that easy to use.
    Incentivized
    Read full review
    Pros
    Business Wire
    • Proofing - Business Wire proofs every single release with great precision, and calls you to let you know if they think anything looks like it might be a typo. They are extremely thorough and also check with you about the way you want images or video laid out with the release so that the final presentation is perfect.
    • Customer Service - Business Wire has some of the best customer service I've ever experienced. They are available 24 hours a day, and always have someone manning the phones to answer your questions, proof releases, and make sure your release gets across the wire at the right time.
    • Interface - The Business Wire site is very easy to use, and saves previously used information and images like logos. This is standard for most wire services, but Business Wire does a good job as well.
    • Reach - BW reaches a very wide range of outlets, and its relationships with VentureBeat, Yahoo! and MarketWatch are great. Clients really appreciate seeing their releases in those publications.
    Incentivized
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    Medium.com
    • Content categorization and grouping.
    • The option to make some money from sharing your passion and teaching.
    • Moderating content manually to not promote AI-generated content and boosting very authentic and impactful posts.
    Incentivized
    Read full review
    Cons
    Business Wire
    • There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.
    • The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc.
    Incentivized
    Read full review
    Medium.com
    • The payment wall can be confusing.
    • Hard to get traction if you're trying to go viral with an article.
    • Sometimes content gets buried too easily.
    Incentivized
    Read full review
    Likelihood to Renew
    Business Wire
    It's the best service we have used. We have tried a competitor and everyone prefers Business Wire.
    Incentivized
    Read full review
    Medium.com
    No answers on this topic
    Usability
    Business Wire
    I gave it this rating because the Business Wire website is very user-friendly. Being able to navigate the platform on my own without technical assistance made it possible for me to quickly and easily submit news release distributions, which can be critical at times, such as during hurricane season when we need to get information out to the news media and our customers quickly.
    Incentivized
    Read full review
    Medium.com
    By comparison, most online editors are clunky. The Medium editor is amazingly powerful and still easy to use.
    Incentivized
    Read full review
    Support Rating
    Business Wire
    The team members are very quick to respond and do their absolute best to help resolve issues quickly. I also like that I can have one of them proofread my press releases before they are distributed. It always helps to have another set of eyes on the content. There have been a few times that they've caught an error that nobody else did so it's worth the extra couple minutes that it takes!
    Incentivized
    Read full review
    Medium.com
    Medium is supported across android, iOS and the web. While it may not have all the languages supported, English is certainly an option and with a pricing model that ranges from free to $5 for a subscription, you can't go wrong whether you're a small or large business. Everything is hosted in the cloud so it is very accessible
    Incentivized
    Read full review
    Implementation Rating
    Business Wire
    Business Wire is very easy to implement. This isn't a requirement, but it's recommended that you begin to set up saved distributions for different clients so that you don't have to start over from scratch. Rather than doing all this work on the front end, you can just do it as you send out your first piece of news for each client.
    Incentivized
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    Medium.com
    Medium is dirt easy to use. The hard part is figuring out if it is worth the effort to include it as part of our content-marketing strategy.
    Incentivized
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    Alternatives Considered
    Business Wire
    I like both services very much, but I prefer the topics, trends, and companies that Business Wire prioritizes. I also like the resources that Business Wire offers such as the tools under the "education" tab. PR Newswire doesn't quite offer the same resources. Overall, I prefer Business Wire over PR Newswire. I have not tried other similar services.
    Incentivized
    Read full review
    Medium.com
    There are a handful of other blogging platforms available. The biggest difference between Medium and others is how streamlined it is. It's straight to the point and is excellent at showing related content, be it your own or another users. There's no new design to navigate between posts, everything is where you expect it to be letting you focus on the post.
    Incentivized
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    Return on Investment
    Business Wire
    • Staying updated on business news in my team's industry
    • Helps my team generate story ideas for our publication, allowing us to do our jobs more efficiently
    Incentivized
    Read full review
    Medium.com
    • Good way to raise awareness of our content with @mentioned influencers
    • Good way to link back to your original content
    • Aside from publishing your own content Medium is a great news site in its own right. If you're looking for relevant industry news or other content, check in daily to see what's going on with others in your industry.
    Read full review
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