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Cakemail vs. Litmus from Validity vs. Litmus from Validity

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cakemail

    Score6.7 out of 10
    N/ACakeMail is an email marketing platform from the company of the same name in Montreal with users throughout North America and Europe, designed to be simple and elegant. Dedicated to small businesses and non-technical users, CakeMail's emphasis is the core features of list management, email design (templates), and basic behavior tracking for a modest price. A free trial is available for up to 30 days and 500 sends, after which Cakemail is available starting at $8 per month.N/A

    Litmus from Validity

    Score8.6 out of 10
    N/ALitmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.N/A

    Litmus from Validity

    Score8.6 out of 10
    N/ALitmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.N/A
    Pricing
    CakemailLitmus from ValidityLitmus from Validity
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CakemailLitmus from ValidityLitmus from Validity
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    CakemailLitmus from ValidityLitmus from Validity
    Considered Multiple Products
    Cakemail
    No answer on this topic
    Validity
    No answer on this topic
    Validity
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    292 Answers
    99%
    Would buy again
    292 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    212 Answers
    98%
    Delivers good value for the price
    212 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    294 Answers
    99%
    Happy with the feature set
    294 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    173 Answers
    98%
    Lived up to sales and marketing promises
    173 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    174 Answers
    98%
    Implementation went as expected
    174 Answers
    Features
    CakemailLitmus from ValidityLitmus from Validity
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cakemail and Litmus from Validity and Litmus from Validity
    Feature
    Cakemail
    8.6
    3 Ratings
    6% above category average
    Litmus from Validity
    6.8
    376 Ratings
    17% below category average
    Litmus from Validity
    6.8
    376 Ratings
    17% below category average
    WYSIWYG email editor8.01 Ratings9.158 Ratings9.158 Ratings
    Dynamic content9.63 Ratings8.659 Ratings8.659 Ratings
    Ability to test dynamic content8.93 Ratings8.0238 Ratings8.0238 Ratings
    Landing pages9.02 Ratings2.64 Ratings2.64 Ratings
    A/B testing9.13 Ratings6.511 Ratings6.511 Ratings
    Mobile optimization10.02 Ratings9.4351 Ratings9.4351 Ratings
    Email deliverability reporting8.13 Ratings8.5272 Ratings8.5272 Ratings
    List management8.93 Ratings7.08 Ratings7.08 Ratings
    Triggered drip sequences6.23 Ratings1.02 Ratings1.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cakemail and Litmus from Validity and Litmus from Validity
    Feature
    Cakemail
    9.1
    3 Ratings
    16% above category average
    Litmus from Validity
    7.1
    255 Ratings
    8% below category average
    Litmus from Validity
    7.1
    255 Ratings
    8% below category average
    Dashboards8.73 Ratings7.229 Ratings7.229 Ratings
    Standard reports8.73 Ratings7.5252 Ratings7.5252 Ratings
    Custom reports10.02 Ratings6.6180 Ratings6.6180 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Cakemail and Litmus from Validity and Litmus from Validity
    Feature
    Cakemail
    9.3
    2 Ratings
    13% above category average
    Litmus from Validity
    8.5
    356 Ratings
    4% above category average
    Litmus from Validity
    8.5
    356 Ratings
    4% above category average
    URL Validation9.02 Ratings9.3268 Ratings9.3268 Ratings
    Link Tracking10.01 Ratings9.2233 Ratings9.2233 Ratings
    Image Validation10.01 Ratings7.65 Ratings7.65 Ratings
    Inbox Display10.01 Ratings8.56 Ratings8.56 Ratings
    Email Accessibility Tools8.42 Ratings6.73 Ratings6.73 Ratings
    Spelling and Grammar Check10.02 Ratings7.31 Ratings7.31 Ratings
    Email Previews8.01 Ratings9.6353 Ratings9.6353 Ratings
    Spam Testing00 Ratings9.5267 Ratings9.5267 Ratings
    Best Alternatives
    CakemailLitmus from ValidityLitmus from Validity
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    CakemailLitmus from ValidityLitmus from Validity
    Likelihood to Recommend
    8.6
    (3 ratings)
    9.2
    (428 ratings)
    9.2
    (428 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (32 ratings)
    9.0
    (32 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (22 ratings)
    8.0
    (22 ratings)
    Availability
    -
    (0 ratings)
    7.6
    (8 ratings)
    7.6
    (8 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (8 ratings)
    7.3
    (8 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    9.1
    (2 ratings)
    In-Person Training
    -
    (0 ratings)
    4.5
    (2 ratings)
    4.5
    (2 ratings)
    Online Training
    -
    (0 ratings)
    4.5
    (3 ratings)
    4.5
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    2.3
    (13 ratings)
    2.3
    (13 ratings)
    Configurability
    -
    (0 ratings)
    3.9
    (7 ratings)
    3.9
    (7 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (2 ratings)
    10.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    3.9
    (8 ratings)
    3.9
    (8 ratings)
    Vendor post-sale
    -
    (0 ratings)
    3.6
    (5 ratings)
    3.6
    (5 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.5
    (4 ratings)
    5.5
    (4 ratings)
    User Testimonials
    CakemailLitmus from ValidityLitmus from Validity
    Likelihood to Recommend
    Cakemail
    Sometimes creativity is lacking in me and that is where Cakemail comes in and saves the day. I am glad that I can receive creative help from this awesome brand. The pricing is very affordable, in my opinion. It makes this platform a no-brainer!
    Incentivized
    Read full review
    Validity
    Proofing your emails is necessary. This is a tool that allows you to see how your email not only renders on multiple devices but how it performs. Some email building platforms will tell you their drag and drop templates are ready to go, however they stop short of analyzing accessibility, checking links, load speed among other things. I've also experienced drag and drop template issues as new email clients are released. Litmus provides peace of mind that you did your due diligence on crafting your email. While Litmus does provide some reporting you will not see every typical analytic an email report offers. However, you can use your Litmus data to enhance your email reports which in turn creates a robust view of email performance.
    Incentivized
    Read full review
    Validity
    Proofing your emails is necessary. This is a tool that allows you to see how your email not only renders on multiple devices but how it performs. Some email building platforms will tell you their drag and drop templates are ready to go, however they stop short of analyzing accessibility, checking links, load speed among other things. I've also experienced drag and drop template issues as new email clients are released. Litmus provides peace of mind that you did your due diligence on crafting your email. While Litmus does provide some reporting you will not see every typical analytic an email report offers. However, you can use your Litmus data to enhance your email reports which in turn creates a robust view of email performance.
    Incentivized
    Read full review
    Pros
    Cakemail
    • Their templates are easy to use and visually appealing
    • Visibility into our contact information is great
    Read full review
    Validity
    • We haven’t explored the personalization features in depth yet, aside from using the Add-to-Calendar option, but we're excited to dig in further. Tools like live polls offer an easy way to boost engagement in our product marketing emails, and we see a lot of potential in using these templates to enhance personalization moving forward.
    • Litmus’ continuing education resources have been really helpful. I recently read an article on email deliverability that offered practical insights my team can apply moving forward. I especially appreciate how Litmus uses real examples and stats from the brands they work with—it makes the content feel actionable and relevant.
    • Online Training.
    Incentivized
    Read full review
    Validity
    • We haven’t explored the personalization features in depth yet, aside from using the Add-to-Calendar option, but we're excited to dig in further. Tools like live polls offer an easy way to boost engagement in our product marketing emails, and we see a lot of potential in using these templates to enhance personalization moving forward.
    • Litmus’ continuing education resources have been really helpful. I recently read an article on email deliverability that offered practical insights my team can apply moving forward. I especially appreciate how Litmus uses real examples and stats from the brands they work with—it makes the content feel actionable and relevant.
    • Online Training.
    Incentivized
    Read full review
    Cons
    Cakemail
    • An external package – like PHP support – Cake's component doesn't have that.
    • I'd like to be able to view my user click rate and click frequency at the same time, to be able to compare it – they don't offer that.
    • There's always room for improvement – but what Cakemail does well, it does very, very well.
    Incentivized
    Read full review
    Validity
    • I've not seen many limitations but I have noticed that sometimes emails sent from our CRM take too long to land in Litmus, or sometimes don't land at all.
    • As a beginner it was quite difficult for me to make my way around the platform - I thought "Create new" CTA was actually creating something new, maybe "Import from CRM" would have been more understandable. There were a few others but I remember this one.
    • In the Emails section, whenever I hover over an email, I want to be able to copy the subject line instead of getting the different CTAs appear intrusively (Summary, Builder, Previews & QA, Proof, Analytics, Monitor) - maybe these could appear on the bottom of the textbox, instead of them being imposed on top?
    Incentivized
    Read full review
    Validity
    • I've not seen many limitations but I have noticed that sometimes emails sent from our CRM take too long to land in Litmus, or sometimes don't land at all.
    • As a beginner it was quite difficult for me to make my way around the platform - I thought "Create new" CTA was actually creating something new, maybe "Import from CRM" would have been more understandable. There were a few others but I remember this one.
    • In the Emails section, whenever I hover over an email, I want to be able to copy the subject line instead of getting the different CTAs appear intrusively (Summary, Builder, Previews & QA, Proof, Analytics, Monitor) - maybe these could appear on the bottom of the textbox, instead of them being imposed on top?
    Incentivized
    Read full review
    Likelihood to Renew
    Cakemail
    No answers on this topic
    Validity
    It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
    Incentivized
    Read full review
    Validity
    It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
    Incentivized
    Read full review
    Usability
    Cakemail
    No answers on this topic
    Validity
    Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
    Incentivized
    Read full review
    Validity
    Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
    Incentivized
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    Reliability and Availability
    Cakemail
    No answers on this topic
    Validity
    We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
    Incentivized
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    Validity
    We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
    Incentivized
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    Performance
    Cakemail
    No answers on this topic
    Validity
    As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
    Incentivized
    Read full review
    Validity
    As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
    Incentivized
    Read full review
    Support Rating
    Cakemail
    No answers on this topic
    Validity
    Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
    Incentivized
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    Validity
    Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
    Incentivized
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    In-Person Training
    Cakemail
    No answers on this topic
    Validity
    It was very informative one on one session for me. I was able to use Litmus without any issues.
    Incentivized
    Read full review
    Validity
    It was very informative one on one session for me. I was able to use Litmus without any issues.
    Incentivized
    Read full review
    Online Training
    Cakemail
    No answers on this topic
    Validity
    It has all the required information.
    Incentivized
    Read full review
    Validity
    It has all the required information.
    Incentivized
    Read full review
    Implementation Rating
    Cakemail
    No answers on this topic
    Validity
    I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
    Incentivized
    Read full review
    Validity
    I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
    Incentivized
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    Alternatives Considered
    Cakemail
    I have used other email platforms before, but I think Cakemail is easier to use AND provides you with templates. For the other products I have tested out, you had to create your own templates from scratch. I like the ability to create from scratch, but on days where you lack the time or creativity, there are templates ready to go for you
    Incentivized
    Read full review
    Validity
    This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
    Incentivized
    Read full review
    Validity
    This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
    Incentivized
    Read full review
    Scalability
    Cakemail
    No answers on this topic
    Validity
    With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
    Incentivized
    Read full review
    Validity
    With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
    Incentivized
    Read full review
    Return on Investment
    Cakemail
    • Easily track the success of your email campaigns
    Read full review
    Validity
    • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
    • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
    • Decreases the number of email review cycles we go through.
    Incentivized
    Read full review
    Validity
    • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
    • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
    • Decreases the number of email review cycles we go through.
    Incentivized
    Read full review
    ScreenShots

    Litmus from Validity Screenshots

    Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

    Litmus from Validity Screenshots

    Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.