Campaign Monitor by Marigold vs. ReachMail

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaign Monitor by Marigold
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.
$11
per month
ReachMail
Score 9.5 out of 10
N/A
ReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.
$9
per month
Pricing
Campaign Monitor by MarigoldReachMail
Editions & Modules
Lite
$11
per month
Essentials
$19
per month
Premier
$149
per month
Basic
$9.00
per month
Prro
$29.00
per month
Offerings
Pricing Offerings
Campaign Monitor by MarigoldReachMail
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Campaign Monitor by MarigoldReachMail
Features
Campaign Monitor by MarigoldReachMail
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaign Monitor by Marigold
8.2
27 Ratings
3% above category average
ReachMail
9.2
9 Ratings
15% above category average
WYSIWYG email editor9.712 Ratings9.07 Ratings
Dynamic content8.324 Ratings10.06 Ratings
Ability to test dynamic content8.01 Ratings10.06 Ratings
Landing pages5.22 Ratings5.04 Ratings
A/B testing8.024 Ratings10.05 Ratings
Mobile optimization7.84 Ratings9.05 Ratings
Email deliverability reporting10.01 Ratings10.08 Ratings
List management8.54 Ratings10.09 Ratings
Triggered drip sequences8.04 Ratings10.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaign Monitor by Marigold
10.0
5 Ratings
27% above category average
ReachMail
9.7
9 Ratings
24% above category average
Dashboards10.02 Ratings10.08 Ratings
Standard reports10.05 Ratings9.09 Ratings
Custom reports00 Ratings10.05 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campaign Monitor by Marigold
8.4
7 Ratings
6% above category average
ReachMail
9.8
1 Ratings
21% above category average
URL Validation9.73 Ratings10.01 Ratings
Link Tracking8.34 Ratings10.01 Ratings
Spam Testing7.36 Ratings10.01 Ratings
Image Validation00 Ratings9.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings9.01 Ratings
Email Previews00 Ratings10.01 Ratings
Best Alternatives
Campaign Monitor by MarigoldReachMail
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Campaign Monitor by MarigoldReachMail
Likelihood to Recommend
9.2
(28 ratings)
10.0
(11 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
10.0
(5 ratings)
10.0
(2 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
7.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Campaign Monitor by MarigoldReachMail
Likelihood to Recommend
Marigold
Campaign Monitor by Marigold is great at both scaling up as you grow (i.e. for a startup or if you're starting fresh on building a subscriber list) and providing more than just basic templates and tooling. We vetted across a lot of different options to account for where we were starting and where we hope to grow into with our opt-in email marketing, and Campaign Monitor stood out.
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ReachMail, Inc
The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.
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Pros
Marigold
  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
Read full review
ReachMail, Inc
  • I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
  • ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
  • These folks know what they’re doing. I can’t speak highly enough about ReachMail.
Read full review
Cons
Marigold
  • I'd prefer a central contact list with tags, rather than multiple lists. I can have one person on 5 lists and that counts as 5 subscribers.
  • While the email builder is very good, I'd prefer more customisation options.
  • Updates they make are good, but are perhaps a little slow.
  • I'd like better mobile compatibility. I get that might not be possible for the email builder (although aiming for that would be great) but for lists, reports etc there's no reason that shouldn't be mobile-compatible or have a mobile app.
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ReachMail, Inc
  • There are no batch report downloads. When I have multiple variations and waves in a campaign, I have to download reports individually. I'd like for a way to download one report of all sends during a certain time period, or given another set of parameters.
  • It would save a lot of time if we had the ability to upload multiple images or assets at once.
  • There's only a two-level "tree" of organization of lists and suppression lists. It would be great if we had the abililty to nest lists into better categories, rather than having to scroll through one giant list of suppressions or deployment lists. Something like a 2015 folder, then inside that a Business Unit folder, then inside that, a Campaign folder, etc. This would make things much easier to find.
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Likelihood to Renew
Marigold
It flexes with us both because of the tiered pricing, and due to the comprehensive tools available. We're able to go from one newsletter to many, and few automations to many very easily while not paying for a Cadillac when what we need is a sturdy crossover.
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ReachMail, Inc
No answers on this topic
Usability
Marigold
It's a very user friendly tool and a highly intuitive interface. It's really clearly thought out, so from a users perspective it feels very simple. By comparison, we've also used Mailchimp, and when comparing one to the other, the Mailchimp dashboard is far less logical and intuitive.
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ReachMail, Inc
Their team is knowledgable and willing to help offer insight and support to build out the right campaigns to fit our business needs and goals
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Reliability and Availability
Marigold
There have only been a couple of instances where it's been down and this has typically been middle of the night type situations that were planned downtime so they could work on maintenance. They provide notice well ahead of these instances. I've never noticed a surprise outage.
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ReachMail, Inc
No answers on this topic
Performance
Marigold
I have noticed no slow page loads within the design interface or reports. It's all quick, even with list uploads which are notorious for being clunky in other systems. It's all been quick and easy for us.
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ReachMail, Inc
No answers on this topic
Support Rating
Marigold
We haven't had to use support yet.
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ReachMail, Inc
No answers on this topic
Alternatives Considered
Marigold
The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
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ReachMail, Inc
In my opinion, ReachMail is a good competitor to Mailchimp, probably has more features though and analytics to help organize information. There are also a lot more third party integrations that have helped us compared to other apps that we've tried before, but ReachMail has been the most useful, for me personally and my team
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Scalability
Marigold
It is so easy to use, and the things you'd want to have as you scale and get to a more complex email marketing approach are all there. From automations to lots of mobile responsive templates, it's easy to set up what you need and then customize for your brand.
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ReachMail, Inc
No answers on this topic
Professional Services
Marigold
I did not use the professional services
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ReachMail, Inc
No answers on this topic
Return on Investment
Marigold
  • Private-label reports that are visually appealing and easy for clients to understand
  • The 'Worldview' map feature is a MAJOR setting point and hit with clients, as they can watch a realtime map of their emails being opened in specific locations across the world, and instantly see when a recipient clicks a link in their email.
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ReachMail, Inc
  • None. I signed up for a pay account so only had to spend a dollar for the first month. Even that was a waste as I simply can't send emails out with their forced unsubscribe header. If it was the typical CAN-SPAM footer it would be fine, but it just looks awful.
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