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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    S&P Capital IQ

    Score7.5 out of 10
    N/ACapital IQ is a market intelligence software solution offered by S&P Global Market Intelligence, which is the result of McGraw Hill Financial's acquisition of SNL Financial.N/A

    SpyFu

    Score7 out of 10
    N/ASpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…

    $39

    per month

    Pricing
    S&P Capital IQSpyFu
    Editions & Modules
    No answers on this topic
    Basic
    $39
    per month
    Professional
    $79
    per month
    Team
    $299
    per month
    Offerings
    Pricing Offerings
    S&P Capital IQSpyFu
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    S&P Capital IQSpyFu
    Considered Both Products
    S&P Global Inc.
    No answer on this topic
    SpyFu
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    28 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    29 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    22 Answers
    Features
    S&P Capital IQSpyFu
    Financial Research
    Comparison of Financial Research features of S&P Capital IQ and SpyFu
    Feature
    S&P Capital IQ
    6.4
    3 Ratings
    14% below category average
    SpyFu
    -
    Ratings
    Private Company Data6.03 Ratings00 Ratings
    Industry-Specific Information7.83 Ratings00 Ratings
    Independent Research Access8.52 Ratings00 Ratings
    M&A Analysis5.33 Ratings00 Ratings
    Supply Chain Data5.01 Ratings00 Ratings
    ESG Data5.52 Ratings00 Ratings
    Credit Ratings Reports7.33 Ratings00 Ratings
    Macroeconomic News6.33 Ratings00 Ratings
    Search Tools6.23 Ratings00 Ratings
    SEO
    Comparison of SEO features of S&P Capital IQ and SpyFu
    Feature
    S&P Capital IQ
    -
    Ratings
    SpyFu
    6.6
    52 Ratings
    15% below category average
    Keyword analysis00 Ratings7.052 Ratings
    Backlink management00 Ratings6.040 Ratings
    SERP ranking tracking00 Ratings6.044 Ratings
    Page grader00 Ratings7.829 Ratings
    Competitive analysis00 Ratings7.051 Ratings
    Site audit / diagnostics00 Ratings7.232 Ratings
    Site recommendations00 Ratings6.031 Ratings
    Task management00 Ratings6.120 Ratings
    SEO Channels
    Comparison of SEO Channels features of S&P Capital IQ and SpyFu
    Feature
    S&P Capital IQ
    -
    Ratings
    SpyFu
    5.8
    39 Ratings
    27% below category average
    Local SEO00 Ratings5.033 Ratings
    Social SEO00 Ratings5.028 Ratings
    Mobile SEO00 Ratings8.029 Ratings
    Global SEO00 Ratings5.035 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of S&P Capital IQ and SpyFu
    Feature
    S&P Capital IQ
    -
    Ratings
    SpyFu
    7.2
    28 Ratings
    16% below category average
    Multi-domain support00 Ratings6.028 Ratings
    Integration with web analytics tools00 Ratings8.518 Ratings
    Best Alternatives
    S&P Capital IQSpyFu
    Small Businesses
    No answers on this topic
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Yoast
    Score8.5 out of 10
    Enterprises
    No answers on this topic
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    S&P Capital IQSpyFu
    Likelihood to Recommend
    7.1
    (10 ratings)
    7.0
    (62 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (10 ratings)
    Usability
    7.0
    (3 ratings)
    7.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    7.6
    (13 ratings)
    User Testimonials
    S&P Capital IQSpyFu
    Likelihood to Recommend
    S&P Global Inc.
    Cap IQ is well suited for analyzing security pricing and valuation, tracking stock performance over time, looking up comparable transactions, and analyzing valuations on an industry basis. The service is also well suited for charting and data analysis purposes.
    Incentivized
    Read full review
    SpyFu
    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Incentivized
    Read full review
    Pros
    S&P Global Inc.
    • On-demand reliable financial data either through the platform or through the Excel Plug-In
    • Great user interface, intuitive to use
    • Great help desk function, quick and responsive
    • Excellent auditability of financial data with easy traceback to source documents
    Incentivized
    Read full review
    SpyFu
    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Incentivized
    Read full review
    Cons
    S&P Global Inc.
    • The scope and depth of the collected data can be increased.
    • The UI with little icons and buttons may be difficult at first but may become intuitive. The UI isn't horrible but might be better.
    • Global data coverage, but US and UK markets have the greatest details. MENA and APAC lack.
    Incentivized
    Read full review
    SpyFu
    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Incentivized
    Read full review
    Likelihood to Renew
    S&P Global Inc.
    [It's the] best ever.
    Incentivized
    Read full review
    SpyFu
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review
    Usability
    S&P Global Inc.
    S&P CIQ Pro has great data, however, the new pro version is currently difficult to use given how slow the data is to process
    Incentivized
    Read full review
    SpyFu
    SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
    Incentivized
    Read full review
    Support Rating
    S&P Global Inc.
    No answers on this topic
    SpyFu
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Incentivized
    Read full review
    Alternatives Considered
    S&P Global Inc.
    We had Capital IQ in addition to Bloomberg. It was much easier for a new person to use Capital IQ than Bloomberg. The ease of use was a huge selling point for us. Yahoo finance on the other hand is free, but you cannot gather all the data you may need in one location like you can in Capital IQ.
    Incentivized
    Read full review
    SpyFu
    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Incentivized
    Read full review
    Return on Investment
    S&P Global Inc.
    • S&P Capital IQ contributes to a more comprehensive analysis of companies when making decisions on how best to market them to potential buyers.
    • S&P Capital IQ has enabled my company to be more efficient in learning about and valuing companies.
    • Due to the quality and reliability of information S&P Capital IQ has, it is saving my company large amounts of time.
    Incentivized
    Read full review
    SpyFu
    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Incentivized
    Read full review
    ScreenShots