Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ceros Studio
Score 7.6 out of 10
Enterprise companies (1,001+ employees)
Ceros Studio is a content marketing software platform that enables designers and marketers to create interactive web content, without the need for coding or developers.
$36,000
per year
Folloze
Score 8.1 out of 10
Enterprise companies (1,001+ employees)
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one…N/A
Pricing
Ceros StudioFolloze
Editions & Modules
Annual Subscription
36,000
per year
Folloze
Contact Sales
Offerings
Pricing Offerings
Ceros StudioFolloze
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Ceros StudioFolloze
Top Pros
Top Cons
Features
Ceros StudioFolloze
Content Creation
Comparison of Content Creation features of Product A and Product B
Ceros Studio
8.0
4 Ratings
1% below category average
Folloze
-
Ratings
Ideation10.03 Ratings00 Ratings
Approval workflows4.03 Ratings00 Ratings
Content collaboration9.04 Ratings00 Ratings
Network for content licensing/production9.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Ceros Studio
5.7
4 Ratings
35% below category average
Folloze
-
Ratings
Content hub9.03 Ratings00 Ratings
Forms / Gated content3.03 Ratings00 Ratings
Embedded CTAs8.04 Ratings00 Ratings
Content distribution4.03 Ratings00 Ratings
Content promotion8.03 Ratings00 Ratings
Content automation2.02 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Ceros Studio
3.7
4 Ratings
72% below category average
Folloze
-
Ratings
Audience profiling and targeting1.02 Ratings00 Ratings
Closed-loop tracking and reporting1.04 Ratings00 Ratings
Content performance analytics5.03 Ratings00 Ratings
Campaign optimization dashboard2.03 Ratings00 Ratings
Competitive analytics9.72 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Ceros Studio
-
Ratings
Folloze
7.6
7 Ratings
5% below category average
Automated routing and prioritization00 Ratings7.57 Ratings
Customer interaction histories00 Ratings7.67 Ratings
Syndicated content00 Ratings7.36 Ratings
Personalization00 Ratings7.97 Ratings
Engagement data tracking00 Ratings7.87 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Ceros Studio
-
Ratings
Folloze
7.3
5 Ratings
7% below category average
Ad campaign creation00 Ratings7.15 Ratings
Display advertising00 Ratings7.35 Ratings
Contextual advertising00 Ratings7.85 Ratings
Social advertising00 Ratings6.75 Ratings
Ad reporting and analytics00 Ratings7.65 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Ceros Studio
-
Ratings
Folloze
7.2
7 Ratings
10% below category average
Standard visitor segmentation00 Ratings7.27 Ratings
Behavioral visitor segmentation00 Ratings7.27 Ratings
ABM sales intelligence00 Ratings7.37 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Ceros Studio
-
Ratings
Folloze
7.0
7 Ratings
11% below category average
3rd party intent signals00 Ratings6.67 Ratings
Downstream intent signals00 Ratings7.06 Ratings
Account identification00 Ratings7.47 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Ceros Studio
-
Ratings
Folloze
7.4
6 Ratings
11% below category average
Automated workflow & orchestration00 Ratings7.46 Ratings
Best Alternatives
Ceros StudioFolloze
Small Businesses
Vyond
Vyond
Score 8.6 out of 10
Leadfeeder
Leadfeeder
Score 7.9 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.6 out of 10
LeanData
LeanData
Score 9.9 out of 10
Enterprises
Vyond
Vyond
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Ceros StudioFolloze
Likelihood to Recommend
9.0
(4 ratings)
7.5
(45 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
-
(0 ratings)
7.9
(45 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
10.0
(1 ratings)
8.0
(42 ratings)
Online Training
-
(0 ratings)
4.5
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
Configurability
-
(0 ratings)
5.5
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
4.5
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
5.5
(1 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Ceros StudioFolloze
Likelihood to Recommend
Ceros
Ceros is fantastic for companies who can afford it. It's not ideal for startups who don't have the budget for it. If your company or agency is interested in creating interactive content, but you don't have the skill sets in-house to develop or code them properly, Ceros is for you
Read full review
Folloze
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
Read full review
Pros
Ceros
  • Easy to use and adopt user interface. If you know basic Photoshop, you can use this.
  • Encouraging roadmap - the product has gotten better every year. The company obviously listens to client feedback.
  • Smart, dedicated client team - always checking in, comes with new ideas, generally nice people. We always love our meetings with them!
Read full review
Folloze
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
Read full review
Cons
Ceros
  • A direct to consumer model
  • Price point is high, but understandably
Read full review
Folloze
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
Read full review
Likelihood to Renew
Ceros
No answers on this topic
Folloze
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
Read full review
Usability
Ceros
No answers on this topic
Folloze
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
Read full review
Reliability and Availability
Ceros
No answers on this topic
Folloze
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
Read full review
Performance
Ceros
No answers on this topic
Folloze
pages load slow sometimes
Read full review
Support Rating
Ceros
Our CSMs have always been 100% and their support team typically responds within an hour or two. Their design/build team also worked with us on perfecting several experiences and are always mindful of how a project is going. One of their designers didn't really understand one of our requests and the project took more rounds of revisions than in previous projects, but they rectified the issue and the project came out well in the end. That outcome probably only happened in the time it did due to our CSM consistently checking in and getting feedback throughout the project - unfortunately, not something that happens enough with all our partners.
Read full review
Folloze
Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
Read full review
Online Training
Ceros
No answers on this topic
Folloze
5 as we did it with our own people in house and not with Folloze
Read full review
Implementation Rating
Ceros
No answers on this topic
Folloze
I was not involved with the implementation of Folloze. This project was executed before I was hired
Read full review
Alternatives Considered
Ceros
Ceros takes what would be difficult to accomplish in the Adobe suite of products and makes it easy. When it comes to user experience, user interface and customization options, Ceros is a much better alternative than Adobe. However, Adobe is the trusted name and some may be more comfortable with Adobe products
Read full review
Folloze
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
Read full review
Contract Terms and Pricing Model
Ceros
No answers on this topic
Folloze
cannot disclose
Read full review
Scalability
Ceros
No answers on this topic
Folloze
there are still a lot of things that need to be made available within the product
Read full review
Return on Investment
Ceros
  • Increased win rate during presentations.
  • Elevated content appearance.
  • Engaged audience more.
Read full review
Folloze
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
Read full review
ScreenShots

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.