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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ceros Studio

    Score8.7 out of 10
    Enterprise companies (1,001+ employees)
    Ceros Studio is a content marketing software platform that enables designers and marketers to create interactive web content, without the need for coding or developers.

    $36,000

    per year

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A
    Pricing
    Ceros StudioFolloze
    Editions & Modules
    Annual Subscription
    36,000
    per year
    Folloze
    Contact Sales
    Offerings
    Pricing Offerings
    Ceros StudioFolloze
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    Ceros StudioFolloze
    Considered Both Products
    Ceros
    No answer on this topic
    Folloze
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    98%
    Would buy again
    48 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    40 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    46 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    41 Answers
    Features
    Ceros StudioFolloze
    Content Creation
    Comparison of Content Creation features of Ceros Studio and Folloze
    Feature
    Ceros Studio
    8.0
    4 Ratings
    2% above category average
    Folloze
    -
    Ratings
    Ideation10.03 Ratings00 Ratings
    Approval workflows4.03 Ratings00 Ratings
    Content collaboration9.04 Ratings00 Ratings
    Network for content licensing/production9.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Ceros Studio and Folloze
    Feature
    Ceros Studio
    5.7
    4 Ratings
    31% below category average
    Folloze
    -
    Ratings
    Content hub9.03 Ratings00 Ratings
    Forms / Gated content3.03 Ratings00 Ratings
    Embedded CTAs8.04 Ratings00 Ratings
    Content distribution4.03 Ratings00 Ratings
    Content promotion8.03 Ratings00 Ratings
    Content automation2.02 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Ceros Studio and Folloze
    Feature
    Ceros Studio
    3.7
    4 Ratings
    66% below category average
    Folloze
    -
    Ratings
    Audience profiling and targeting1.02 Ratings00 Ratings
    Closed-loop tracking and reporting1.04 Ratings00 Ratings
    Content performance analytics5.03 Ratings00 Ratings
    Campaign optimization dashboard2.03 Ratings00 Ratings
    Competitive analytics9.72 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Ceros Studio and Folloze
    Feature
    Ceros Studio
    -
    Ratings
    Folloze
    7.7
    11 Ratings
    6% above category average
    Automated routing and prioritization00 Ratings7.510 Ratings
    Customer interaction histories00 Ratings7.710 Ratings
    Syndicated content00 Ratings7.39 Ratings
    Personalization00 Ratings8.111 Ratings
    Engagement data tracking00 Ratings7.611 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Ceros Studio and Folloze
    Feature
    Ceros Studio
    -
    Ratings
    Folloze
    7.4
    9 Ratings
    3% above category average
    Ad campaign creation00 Ratings7.89 Ratings
    Display advertising00 Ratings7.49 Ratings
    Contextual advertising00 Ratings7.19 Ratings
    Social advertising00 Ratings7.39 Ratings
    Ad reporting and analytics00 Ratings7.59 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Ceros Studio and Folloze
    Feature
    Ceros Studio
    -
    Ratings
    Folloze
    7.4
    11 Ratings
    4% above category average
    Standard visitor segmentation00 Ratings7.011 Ratings
    Behavioral visitor segmentation00 Ratings7.610 Ratings
    ABM sales intelligence00 Ratings7.510 Ratings
    Intent Data
    Comparison of Intent Data features of Ceros Studio and Folloze
    Feature
    Ceros Studio
    -
    Ratings
    Folloze
    6.8
    11 Ratings
    2% below category average
    3rd party intent signals00 Ratings6.410 Ratings
    Downstream intent signals00 Ratings7.110 Ratings
    Account identification00 Ratings6.811 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Ceros Studio and Folloze
    Feature
    Ceros Studio
    -
    Ratings
    Folloze
    7.5
    9 Ratings
    0% above category average
    Automated workflow & orchestration00 Ratings7.59 Ratings
    Best Alternatives
    Ceros StudioFolloze
    Small Businesses
    Contently
    Score9.9 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    6sense
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ceros StudioFolloze
    Likelihood to Recommend
    9.0
    (4 ratings)
    7.6
    (49 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (2 ratings)
    Usability
    -
    (0 ratings)
    7.7
    (49 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    6.4
    (41 ratings)
    Online Training
    -
    (0 ratings)
    4.5
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    Configurability
    -
    (0 ratings)
    5.5
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    4.5
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    5.5
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Ceros StudioFolloze
    Likelihood to Recommend
    Ceros
    Ceros is fantastic for companies who can afford it. It's not ideal for startups who don't have the budget for it. If your company or agency is interested in creating interactive content, but you don't have the skill sets in-house to develop or code them properly, Ceros is for you
    Incentivized
    Read full review
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Pros
    Ceros
    • Easy to use and adopt user interface. If you know basic Photoshop, you can use this.
    • Encouraging roadmap - the product has gotten better every year. The company obviously listens to client feedback.
    • Smart, dedicated client team - always checking in, comes with new ideas, generally nice people. We always love our meetings with them!
    Incentivized
    Read full review
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Cons
    Ceros
    • A direct to consumer model
    • Price point is high, but understandably
    Incentivized
    Read full review
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Likelihood to Renew
    Ceros
    No answers on this topic
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Usability
    Ceros
    No answers on this topic
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    Reliability and Availability
    Ceros
    No answers on this topic
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Performance
    Ceros
    No answers on this topic
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Support Rating
    Ceros
    Our CSMs have always been 100% and their support team typically responds within an hour or two. Their design/build team also worked with us on perfecting several experiences and are always mindful of how a project is going. One of their designers didn't really understand one of our requests and the project took more rounds of revisions than in previous projects, but they rectified the issue and the project came out well in the end. That outcome probably only happened in the time it did due to our CSM consistently checking in and getting feedback throughout the project - unfortunately, not something that happens enough with all our partners.
    Incentivized
    Read full review
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    Online Training
    Ceros
    No answers on this topic
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    Implementation Rating
    Ceros
    No answers on this topic
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    Alternatives Considered
    Ceros
    Ceros takes what would be difficult to accomplish in the Adobe suite of products and makes it easy. When it comes to user experience, user interface and customization options, Ceros is a much better alternative than Adobe. However, Adobe is the trusted name and some may be more comfortable with Adobe products
    Incentivized
    Read full review
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Ceros
    No answers on this topic
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Scalability
    Ceros
    No answers on this topic
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Return on Investment
    Ceros
    • Increased win rate during presentations.
    • Elevated content appearance.
    • Engaged audience more.
    Incentivized
    Read full review
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.