No-Code Personalized Marketing Experiences.
Updated November 07, 2023

No-Code Personalized Marketing Experiences.

Maureen M | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Folloze

Leverage the Folloze platform to activate ABM orchestration across the Marketing and Sales organization to target and launch personalized digital experiences for customers and prospects. ABM campaigns launched from the Folloze platform drive specific engagement, and we're able to influence and acquire customers as well as strengthen our partnerships and help customers reach their business goals.
  • Promote and capture registrations for live and digital events.
  • Present content in an organized manner and track engagement back to individual people.
  • Use dynamic personalization functionality to provide a unique experience for customers and prospects.
  • Flexibility using personalization rules.
  • Assisted with driving engagement among C-level executives, drive awareness.
  • Generate awareness across business units and people who are difficult to reach otherwise.
Folloze is extremely easy to learn and use. The no-code platform makes it very easy to train both marketers and sellers/SDRs on how to leverage the platform too. From uploading and managing content to using personalization rules, Folloze empowers users to quickly create custom experiences to raise awareness, educate and strengthen partnerships.
The Folloze Customer Success Team is very quick to answer questions or assist with complex requests that require additional programming. They have been instrumental in helping our organization to learn and use the platform and empowering us to launch unique experiences for our customers and prospects.
Folloze is a much easier platform to use compared to PathFactory. The platform is more intuitive, and there is greater functionality.

Do you think Folloze delivers good value for the price?


Are you happy with Folloze's feature set?


Did Folloze live up to sales and marketing promises?


Did implementation of Folloze go as expected?

I wasn't involved with the implementation phase

Would you buy Folloze again?


Folloze is an excellent tool for orchestrating account-based marketing strategies, launching 1-off and long-term nurture campaigns, managing content, and using engagement reports to plan specific follow-up touch points.

Folloze Feature Ratings

Integrations with third-party software
Automated workflow & orchestration
3rd party intent signals
Downstream intent signals
Account identification
Standard visitor segmentation
Behavioral visitor segmentation
ABM sales intelligence
Automated routing and prioritization
Customer interaction histories
Syndicated content
Not Rated
Engagement data tracking
Not Rated
Ad campaign creation
Not Rated
Display advertising
Not Rated
Contextual advertising
Not Rated
Social advertising
Not Rated
Ad reporting and analytics
Not Rated

Using Folloze

1000 - Account Based Marketing, Field Marketing, Pre-Sales, Sales, Global Campaigns, Field Events, Virtual/OnDemand Events, Global Events.
5 - Marketing Operations
  • Drive engagement
  • Promote curated and custom content to customers and prospects
  • Capture registrations or form submits
  • Track engagement from direct mail programs
  • Capture engagement data and launch targeted campaigns
  • Host virtual meetings/events
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.

Evaluating Folloze and Competitors

  • Scalability
  • Integration with Other Systems
  • Ease of Use
Ease of use and ease to integrate with other systems makes Folloze the best engagement tool in their class.

Folloze Implementation

I was not involved with the implementation of Folloze. This project was executed before I was hired.
Not sure - Folloze was implemented and rolled out before I was hired. I heard that the launch and platform enablement went really well though, and as a result, there are about 1,000 users on the tool.
  • Reminding users to activate their Folloze account

Folloze Support

Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
We did not purchase premium support because we have Folloze experts in-house.
We had an integration question about linking Folloze to our new Cloud content repository. The Folloze team got on the phone with our IT department and explained how the integration would work and provided them with follow-up materials to review for future consideration.

Using Folloze

Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Board design in the new version of Folloze is amazing! It's so easy and intuitive!
  • Uploading content and organizing content
  • Building boards and adding/moving sections is so much easier on the new version of the platform.
  • I still find personalization a little cumbersome to use
Yes - The mobile interface is really nice. The experience is seamless and looks great on any mobile device.