No-Code Personalized Marketing Experiences.
Updated November 07, 2023
No-Code Personalized Marketing Experiences.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Folloze
Leverage the Folloze platform to activate ABM orchestration across the Marketing and Sales organization to target and launch personalized digital experiences for customers and prospects. ABM campaigns launched from the Folloze platform drive specific engagement, and we're able to influence and acquire customers as well as strengthen our partnerships and help customers reach their business goals.
- Promote and capture registrations for live and digital events.
- Present content in an organized manner and track engagement back to individual people.
- Use dynamic personalization functionality to provide a unique experience for customers and prospects.
- Flexibility using personalization rules.
- Assisted with driving engagement among C-level executives, drive awareness.
- Generate awareness across business units and people who are difficult to reach otherwise.
Folloze is a much easier platform to use compared to PathFactory. The platform is more intuitive, and there is greater functionality.
Do you think Folloze delivers good value for the price?
Yes
Are you happy with Folloze's feature set?
Yes
Did Folloze live up to sales and marketing promises?
Yes
Did implementation of Folloze go as expected?
I wasn't involved with the implementation phase
Would you buy Folloze again?
Yes
Folloze Feature Ratings
Using Folloze
1000 - Account Based Marketing, Field Marketing, Pre-Sales, Sales, Global Campaigns, Field Events, Virtual/OnDemand Events, Global Events.
5 - Marketing Operations
- Drive engagement
- Promote curated and custom content to customers and prospects
- Capture registrations or form submits
- Track engagement from direct mail programs
- Capture engagement data and launch targeted campaigns
- Host virtual meetings/events
Evaluating Folloze and Competitors
Not Sure
- Scalability
- Integration with Other Systems
- Ease of Use
Ease of use and ease to integrate with other systems makes Folloze the best engagement tool in their class.
Folloze Implementation
- Implemented in-house
Not sure - Folloze was implemented and rolled out before I was hired. I heard that the launch and platform enablement went really well though, and as a result, there are about 1,000 users on the tool.
- Reminding users to activate their Folloze account
Folloze Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
We did not purchase premium support because we have Folloze experts in-house.
We had an integration question about linking Folloze to our new Cloud content repository. The Folloze team got on the phone with our IT department and explained how the integration would work and provided them with follow-up materials to review for future consideration.
Using Folloze
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Board design in the new version of Folloze is amazing! It's so easy and intuitive!
- Uploading content and organizing content
- Building boards and adding/moving sections is so much easier on the new version of the platform.
- I still find personalization a little cumbersome to use
Yes - The mobile interface is really nice. The experience is seamless and looks great on any mobile device.