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Customize your marketing journeys, the easy way.
December 24, 2022

Customize your marketing journeys, the easy way.

Aaron Evans | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Folloze

I feel Folloze is excellent at customizing marketing journies that can be easily adjusted on the fly. Its intuitive rules allow you to customize triggers in various ways to craft unique experiences. The user interface is relatively simple to navigate, and if you get lost, there are many good resources and support available.
  • Applying rules to built custom microsites.
  • Easy interface to navigate around.
  • Good support.
  • Recent updates have occasional bugs.
  • There can be graphical issues that support is quick to fix.
  • The product does take some time to onboard, but a lot of that depends on how fast you want to go.
  • Folloze has helped our advertising journeys.
  • Folloze takes quite a large investment of time to fully utilize its potential.
  • Folloze makes our marketing efforts more thoughtful.
Usability is good, but it does take some patience at times. You need to refer to your CSM or the Folloze resource library when stuck, which is relatively standard. Once you get the hang of things, I feel it's easy to remember and duplicate your efforts over and over. Just be patient and learn all you can about the product.
Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory.

Do you think Folloze delivers good value for the price?

Yes

Are you happy with Folloze's feature set?

Yes

Did Folloze live up to sales and marketing promises?

Yes

Did implementation of Folloze go as expected?

Yes

Would you buy Folloze again?

Yes

Folloze is great for account-based marketing initiatives and gives me many options for customizing advertising journeys, including the copy, images, and content available on a microsite. It makes it easy to adjust these things on the fly and even has the ability to send emails directly out of that platform itself.