Folloze

Folloze

69 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Folloze	Score 9.4 out of 10	Enterprise companies (1,001+ employees)	Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely diﬀerent organizations - on one…	N/A

Pricing

Folloze

Editions & Modules

Folloze: Contact Sales

Offerings

Pricing Offerings
Folloze
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

Required

Additional Details

—

More Pricing Information

Community Pulse
	Folloze
Considered Both Products	Folloze MM Maureen M Sr. ABM Practitioner Chose Folloze Folloze is a much easier platform to use compared to PathFactory. The platform is more intuitive, and there is greater functionality. Incentivized Helpful? Verified User Manager Chose Folloze Folloze is in a league of it's own when comparing it to previous resources our team has leveraged in the past. The biggest part of this statement really comes down to the integration piece. Whether it's Google Analytics or Marketo, Folloze has truly set the bar on being able to … Incentivized Helpful? Verified User Employee Chose Folloze We have not used other products quite like Folloze. Incentivized Helpful? Aaron Evans Digital Marketing Manager Chose Folloze Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting … Incentivized Helpful? Verified User Contributor Chose Folloze Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use … Incentivized Helpful? Verified User Manager Chose Folloze Folloze is more user-friendly!! Incentivized Helpful? Verified User Manager Chose Folloze Cannot comment as I was not part of the ultimate decisionmaking process. Incentivized Helpful? Karin Apjarova, MBA Marketing Director Chose Folloze We needed to solve our KPI and track our ABM deliverables, Folloze was perfect tool for that. Incentivized Helpful? Verified User Manager Chose Folloze Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page … Incentivized Helpful? Verified User Director Chose Folloze In looking at solutions that are robust, Folloze was selected because it was very simple to use. As I have mentioned, we had our first page done in a week. Looking at other solutions that are just a piece of software meant for other tasks, they had significant setup, greater … Incentivized Helpful? TT Thao Tran Marketing Chose Folloze Folloze is a lot easier to use vs. Drupal when building out pages. The look of Drupal is not as pleasing to the eyes as the way you can customize it on Folloze. Folloze also does not require any coding, so it takes away the complication and chances of "missed codes" or errors … Incentivized Helpful? Verified User Employee Chose Folloze Folloze has a much better interface with creating microsites. PathFactory has a lot of good content stream goals, but as far as microsites and template, Folloze has more experience and capability to make it an easier and more scalable solution. Incentivized Helpful? Annette Giordano Digital Marketing Manager Chose Folloze Folloze as a tool was actually integrated into our Dun & Bradstreet Rev.Up subscription, which means we're able to collect additional visitor data that's available on the D&B side when someone visits our Folloze pages. As compared to Marketo landing pages, or unbounce, … Incentivized Helpful? JM Julie Murphy Sr Marketing Manager Chose Folloze We never got too far evaluating PathFactory and I ultimately chose Folloze because it was a partner to Terminus, who we were already using for ABM. Incentivized Helpful? Ashwini Chitrigemath Asst. Manager - Digital Marketing Chose Folloze We only selected folloze because it was easy, effective and understandable, and even the folloze team was helpful to make us understand. We thank folloze being such a great support & partner with our projects and seasonal campaigns. Adding pixels will be a game changer.Thank … Incentivized Helpful? Verified User Manager Chose Folloze PathFactory was not as great a creator or user experience. The page layouts were limiting and more difficult to measure in terms of user engagement. The look was not as clean an modern. Incentivized Helpful? Eileen Dempsey Director of Product Development Chose Folloze Folloze has a great account management team! Incentivized Helpful? Verified User Employee Chose Folloze Our company has an MSA with Folloze. However, we are pushing them to meet our needs better for each sub-department. Incentivized Helpful? Olivia Rennicks Sr. Field Marketing Specialist Chose Folloze I am not part of the purchasing decision or evaluation process. I am just a user, and I haven't used anything like this before. Incentivized Helpful? JF Jessica Felix Senior Manager Global Strategic Account Marketing Chose Folloze we used kapost back at my old company and it was very well perceived for content sharing internally in teams and all of marketing had access to it. Incentivized Helpful? Verified User Manager Chose Folloze More intuitive user experience, price point, and CSM options aligned to our budget. Incentivized Helpful? Verified User Manager Chose Folloze N/A- I was not a part of the selection process for Folloze so I cannot answer this. Incentivized Helpful? AM Alex Murphy Field Marketing Manager Chose Folloze We reviewed Folloze against path factory and Adobe but found the platforms to be less agile, and the ability to get started would require significant resources and timelines. We found Folloze to have great intent connections and focused more on being a landing page than a … Incentivized Helpful?
Top Pros	Pro Landing pages Pro Friendly interface Pro Intent data
Top Cons	Minus One board Minus User experience Minus Exporting to excel

Features

Folloze

Engagement

Comparison of Engagement features of Product A and Product B
	Folloze 8.6 1 Ratings 6% above category average
Automated routing and prioritization	9.11 Ratings
Customer interaction histories	9.11 Ratings
Personalization	8.21 Ratings
Engagement data tracking	8.21 Ratings

Audience Segmentation & Targeting

Comparison of Audience Segmentation & Targeting features of Product A and Product B
	Folloze 6.4 1 Ratings 20% below category average
Standard visitor segmentation	6.41 Ratings
Behavioral visitor segmentation	6.41 Ratings
ABM sales intelligence	6.41 Ratings

Intent Data

Comparison of Intent Data features of Product A and Product B
	Folloze 6.4 1 Ratings 19% below category average
3rd party intent signals	6.41 Ratings
Downstream intent signals	6.41 Ratings
Account identification	6.41 Ratings

ABM Integrations

Comparison of ABM Integrations features of Product A and Product B
	Folloze 9.1 1 Ratings 8% above category average
Automated workflow & orchestration	9.11 Ratings

Best Alternatives
	Folloze
Small Businesses	Leadfeeder Score 7.3 out of 10
Medium-sized Companies	LeanData Score 9.7 out of 10
Enterprises	PFL Direct Mail Platform Score 9.3 out of 10
All Alternatives	View all alternatives

User Ratings
	Folloze
Likelihood to Recommend	7.9 (39 ratings)
Likelihood to Renew	9.1 (2 ratings)
Usability	7.8 (39 ratings)
Availability	8.2 (1 ratings)
Performance	7.3 (1 ratings)
Support Rating	8.5 (39 ratings)
Online Training	4.5 (1 ratings)
Implementation Rating	9.1 (2 ratings)
Configurability	5.5 (1 ratings)
Contract Terms and Pricing Model	4.5 (1 ratings)
Ease of integration	9.1 (1 ratings)
Product Scalability	5.5 (1 ratings)
Professional Services	9.1 (1 ratings)
Vendor post-sale	9.1 (1 ratings)
Vendor pre-sale	9.1 (1 ratings)

User Testimonials
	Folloze
Likelihood to Recommend	Folloze Folloze is a solid tool for creating personalized experiences and micro-targeted campaigns. Being able to deliver a ton of information, content, and/or useful links based on specific segments or personas. Folloze makes it easy to bring together content around a specific narrative so we can speak impactfully to specific market segments. Incentivized Josh Kohn Read full review
Pros	Folloze Plug into Salesforce. We live in Salesforce, so it's a must! Ease of use when designing boards. We love to all feel like graphic designers. Dashboards showing activity levels of all types. Storing assets within folloze. Makes it super easy to build a board fast. Cloning boards. Time saver!! Incentivized JC Jessica Campas Product Marketing Manager Read full review
Cons	Folloze Integrating the contact form with our CRM has been a lengthy and on-going process We use iframe for some of our content pieces and I think it could look better than it does now We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice Incentivized Dennis Van Steenwinkel Digital Marketing Manager Read full review
Likelihood to Renew	Folloze Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement. Incentivized MM Maureen M Sr. ABM Practitioner Read full review
Usability	Folloze Usability is good, but it does take some patience at times. You need to refer to your CSM or the Folloze resource library when stuck, which is relatively standard. Once you get the hang of things, I feel it's easy to remember and duplicate your efforts over and over. Just be patient and learn all you can about the product. Incentivized Aaron Evans Digital Marketing Manager Read full review
Reliability and Availability	Folloze sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc Incentivized JF Jessica Felix Senior Manager Global Strategic Account Marketing Read full review
Performance	Folloze pages load slow sometimes Incentivized JF Jessica Felix Senior Manager Global Strategic Account Marketing Read full review
Support Rating	Folloze Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally. Incentivized Verified User Anonymous Read full review
Online Training	Folloze 5 as we did it with our own people in house and not with Folloze Incentivized JF Jessica Felix Senior Manager Global Strategic Account Marketing Read full review
Implementation Rating	Folloze I was not involved with the implementation of Folloze. This project was executed before I was hired Incentivized MM Maureen M Sr. ABM Practitioner Read full review
Alternatives Considered	Folloze Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page experience. It allows you to provide context and a story along with the content itself. When paired with their personalization, Folloze is the clear choice Incentivized Verified User Anonymous Read full review
Contract Terms and Pricing Model	Folloze cannot disclose Incentivized JF Jessica Felix Senior Manager Global Strategic Account Marketing Read full review
Scalability	Folloze there are still a lot of things that need to be made available within the product Incentivized JF Jessica Felix Senior Manager Global Strategic Account Marketing Read full review
Return on Investment	Folloze A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries. A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing. Incentivized Verified User Anonymous Read full review
ScreenShots	Folloze Screenshots