Certain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible…
$9,990
per year
Webex Events (formerly Socio)
Score 8.9 out of 10
N/A
Webex Events (formerly Socio) gives event professionals event tech to power every stage of the event planning & execution process.
Certain is very well suited for any type of event or tradeshow that require specific fields from registrants and an automated email sequence to keep them engaged. It's less appropriate for one-off events, since setting up those pages can be quite complex if you're used to the types of Eventbrite/Sympla. If you don't really build event pages regularly, I'd recommend a software that's more simple, which should address what you need.
WebEx Events is a great tool for hosting both an event website and an onsite event app. If you are looking to integrate an on onsite and online event, they have this capability, as well. The staff is always very helpful and I am able to get answers to my questions in a timely manner
It has quite a few optional and customizable features that can be utilized.
It's easy to integrate your existing tools like Zoom, YouTube, Vimeo, and streaming services.
It's flexible in the way that you upload content in that you can enter things one at a time on the website, or use a spreadsheet to upload a larger amount of content.
Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.
Sometimes I feel like it uses too many resources and makes my computer go slower
Chats of the webinar dissappear by default, but sometimes important info is shared and could be nice to have the option to save it
The quality of the video gets chosen by webex by default, sometimes maybe it would be nice to get the option to fix manually what's the minimum quality you want. Just to not talk with pixels
Of course something could happen to our orgs ability to put on a conference or Socio could fundamentally change their product or their customer service - but barring any magor shift there is nothing that is even close to competing for our attention here.
Some Android users could not get the app to work, so they had to use the web-based version of our conference guide. Most functionality was still there, but they could not pull up the QR code, which impeded the registration process. The presence of the log in with Apple ID button caused issues because most work emails were not attached to Apple ID, which caused access issues.
Socio (now WebexEvents) is one of two products I use that gets customer service right. Not only can you get an answer from an actual person quickly during business hours - but if you are asking after hours, you know the response will be waiting for you in the morning. Not only are they fast, but they are also smart about their products and customers. There is very little back and forth trying to explain the problem I am having, or the new way I am trying to use their product, that may even be novel for them.
My company selected Certain and continues to use Certain because it is quick, easy, and efficient. We create up to 20 registration links a year and Certain allows us to create templates to copy and create annual event links very fast. I also love that there is someone there to speak to if I ever need assistance
We have used multiple virtual event platforms in the past, as well as trialed several. We ultimately decided on Webex due to the aesthetics of the website, the incredibly easy build-out process, the 24/5 support, the user-friendly front-end interface, the multiple ways to monetize sponsorships, and ultimately... the price. The value for what you get is incredible compared to other platforms.
Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.