Certain Event Automation Software vs. Zoom Events & Webinars

Certain is very well suited for any type of event or tradeshow that require specific fields from registrants and an automated email sequence to keep them engaged. It's less appropriate for one-off events, since setting up those pages can be quite complex if you're used to the types of Eventbrite/Sympla. If you don't really build event pages regularly, I'd recommend a software that's more simple, which should address what you need.

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Zoom is well-suited for all companies. The functionality can range from basic to supercharged with all the bells and whistles; it is just a matter of what package level works best for you and your company. Having used multiple iterations of Zoom, it really relies on you and your company’s use case.

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• Easy to use and create
• Easy to pull reports once event has been sent to attendees
• Great way to gather a lot of information

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• Zoom calendar integration is a great way to see what calls are upcoming
• Ease of use for screen sharing and video call settings
• Zoom Workplace is reliable at blocking out external noise that should be muted from actual conversation taking place in calls

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• Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
• UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.

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• I wish there were more polling options available in Zoom in general, and this extends to both webinar polling and post-webinar surveys. Could certainly do with a more robust polling feature set.
• Setting up Registration for Zoom webinars can be very tricky, and I usually advise against webinar registration. The fact that users have to manually download an .ics to add it to their O365 calendars after registering means lots of issues with users attempting to join after registering early.
• I would have complained about lack of breakout rooms for webinars, or the fact that the practice room can't be turned back on after it was turned off, but Zoom recently implemented webinar breakout rooms plus the Backstage feature, so both of these common complaints are now fully addressed!

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We will be renewing with Zoom as long as it continues to meet our needs for client and lead outreach needs in a robust manner. With little error and an easy to use interface, Zoom has met our needs and exceeded our expectations. The cost is right and with a short learning curve, Zoom has been an easy decision to make and maintain.

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Zoom Events is complex, but gets "almost easy" with experience and good guidance. I tell people, "Hosting a meeting is like driving a car; hosting a webinar is like driving an 18-wheeler; and hosting a Zoom Event is like flying a commercial airliner." You need experience, training, and ongoing guidance to be good at Zoom Events. Zoom has staff that knows everything there is to know about Zoom Events, but finding them and reaching them isn't easy. There aren't many consultants out there that are affordable and experienced.

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Zoom [Video Webinar] has online web portal where user can take control of the meetings and their settings. It provides details of all the meeting happened and also provides participants list. It has support for webinars and recording also. Zoom [Video Webinar] gave special cloud permissions for paid users also from web portal and that can help in saving disk space.

Implementation was very feasible during our initial usage of the Zoom after COVID-19.

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My company selected Certain and continues to use Certain because it is quick, easy, and efficient. We create up to 20 registration links a year and Certain allows us to create templates to copy and create annual event links very fast. I also love that there is someone there to speak to if I ever need assistance

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Zoom Workplace stacks up better than Microsoft Teams in terms of general meeting capabilities, webinar and live event capabilities, user experience, and how slick it is generally - it's a nicer environment where things feel more intuitive and professional. Teams is laggy and slow, feels outdated. Google Meet doesn't have as many filtering options and nuanced capabilities. Zoom integrates well with a wider tech stack.

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• Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
• Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
• Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
• In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.

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• Being able to quickly set up and run webinars for our teammates using the templates saves us time which equals money.
• Using our saved Webinar templates ensures we are keeping on brand and adding the items requested by our legal and branding teams which saves time and frustration for all involved.
• Webinars allow us to upskill our teammates faster without having to create a stand alone training. We can invite them to a hot topic webinar where they can learn, ask questions, and immediately take action on the topic.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info