Chartbeat
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Top Rated
92 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.1 out of 100
Based on 92 reviews and ratings
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.6 out of 100
Based on 49 reviews and ratings
Attribute Ratings
- Chartbeat is rated higher in 1 area: Likelihood to Renew
- TapClicks is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
Likelihood to Recommend

9.1
Chartbeat
91%
54 Ratings
9.7
TapClicks
97%
26 Ratings
Likelihood to Renew

10.0
Chartbeat
100%
5 Ratings
9.1
TapClicks
91%
1 Rating
Usability

8.7
Chartbeat
87%
45 Ratings
9.0
TapClicks
90%
2 Ratings
Support Rating

8.0
Chartbeat
80%
11 Ratings
9.0
TapClicks
90%
1 Rating
Likelihood to Recommend
Chartbeat
If you are looking for a tool that tracks traffic, content performance, author performance, and reader retention with a relatively simple interface and gleaming graphics then this is for you. Trickier things like report generation are made much more seamless now, and except for some friction in the sidebar navigation –– I find it to be a pretty flawless tool that I would recommend to friends or others in the media field. It's just a basic necessity to understand content these days, so Chartbeat is a great tool at that!
Sustainability Reporter
WWDOnline Media, 501-1000 employees
TapClicks
For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
Co-founder, Managing Director
PrograMetrixMarketing & Advertising, 11-50 employees
Pros
Chartbeat
- Provides easy at-a-glance look at what people are reading right now
- Heads-up Display allows you to make sure the homepage is showing the content people want to read
- Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability

Verified User
Professional in Other
Newspapers Company, 1001-5000 employeesTapClicks
- Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
- Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
- Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
COO/ Co-Founder
Hi-PerMarketing and Advertising, 1-10 employees
Cons
Chartbeat
- Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
- More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
- Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.

Verified User
Director in Other
Publishing Company, 1001-5000 employeesTapClicks
- The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
- I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
- I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.

Verified User
Director in Marketing
Marketing and Advertising Company, 11-50 employeesPricing Details
Chartbeat
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—TapClicks
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Chartbeat
Chartbeat 10.0
Based on 5 answers
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.

Verified User
Contributor in Other
Writing and Editing Company, 1-10 employeesTapClicks
TapClicks 9.1
Based on 1 answer
TapClicks is a must have for our agency clients
Digital Marketing Technologist
Thorn: Digital Defenders of ChildrenMarketing and Advertising, 1-10 employees
Usability
Chartbeat
Chartbeat 8.7
Based on 45 answers
It's easy to use and understand, which can't be said for all data-tracking sites that I've used in the past. It's easy for me to navigate and I didn't need to Google anything in order to find what I needed

Verified User
Team Lead in Other
Media Production Company, 1-10 employeesTapClicks
TapClicks 9.0
Based on 2 answers
TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
Co-founder, Managing Director
PrograMetrixMarketing & Advertising, 11-50 employees
Support Rating
Chartbeat
Chartbeat 8.0
Based on 11 answers
I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
Editor
Birmingham MailNewspapers, 51-200 employees
TapClicks
TapClicks 9.0
Based on 1 answer
Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
Co-founder, Managing Director
PrograMetrixMarketing & Advertising, 11-50 employees
Alternatives Considered
Chartbeat
Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and intuitive user experience. Plus, it's API allows for broad integration.
Director
Tribune PublishingNewspapers, 1001-5000 employees
TapClicks
The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.
Online Business & Data Analyst
San Francisco ChronicleNewspapers, 201-500 employees
Return on Investment
Chartbeat
- I do not have access to the financial arrangements in place, but I would view Chartbeat as a key tool for the company with significant advantages over other analytical software.
- Continued enhancement of the product, for instance picture previewer, would provide additional value to the service.

Verified User
Professional in Other
Online Media Company, 5001-10,000 employeesTapClicks
- Greater efficiencies in providing reports to our clients
- Great reporting features to sell when we're trying to close new business as an agency
- Ability to resell and add margin to our investment
- Automated reporting for our clients which saves our team time
Co-founder, Managing Director
PrograMetrixMarketing & Advertising, 11-50 employees