Chartbeat vs TapClicks

• Instant insight for newsrooms: What are readers reading, on what platform, how long are they staying?
• Headline testing: Allows us to try multiple versions of the 'sell' for the story to understand what interests different sorts of readers
• Segmentation of audience: Allows us to understand not only where readers come from (search, social, direct, etc.) but also how loyal they are and how long they stay
• Proper engagement time: Too often our industry obsesses on dwell time, but Chartbeat's active engaged time gives us a true sense of how long we really engage people for
• Simple actions: For example, the Chartbeat overlay tells us where people on average leave a story, so it helps us take actions quickly

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• Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
• Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
• Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.

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• The service could be broken down to provide page view figures for individual tags on our website metadata
• The dashboard for each day could offer more detail on performance compared to previous days/last week - how many people viewed articles of the same topic in a similar time period

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• Missing some configuration of metrics, timelines, reporting.
• Bugs happen regularly, though this is offset by quick patches and lots of new features all the time.
• Ability to hide reporting sources and widgets when they don't have any data. This should be automatic.

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• The most positive impact is that it gives us realtime outage emails — faster than our server provider does. So we know within seconds if one of our sites is down. This has proven an invaluable part of Chartbeat
• Another great feature of Chartbeat is the multiple sites dashboard, so I can see traffic to all my sites at once.

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• Able to easily create a single dashboard with KPI to send to our clients.
• Increased our ROI in terms of limiting employee hours on preparing dashboards.

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