Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Chartbeat
Score 8.8 out of 10
N/A
Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.N/A
Twilio Segment
Score 8.3 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$120
per month
Pricing
ChartbeatTwilio Segment
Editions & Modules
No answers on this topic
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
ChartbeatTwilio Segment
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsChartbeat pricing is based on monthly site page views. Discounts are applied to multi-year contracts. The Basic Plan includes the Real-time Dashboard, Historical Dashboard, Heads Up Display, Reports, Big Board, iOS and Android app, and Real-time API endpoints. The Plus Plan includes all of the Basic Plan features, plus ONE of the following Premium features: Headline Testing, Advanced Queries, or Multi-Site View. The Premium Plan includes all of the Basic Plan features, plus ALL Premium features: Headline Testing, Advanced Queries, Multi-Site View, and enterprise-level support and custom trainings.
More Pricing Information
Community Pulse
ChartbeatTwilio Segment
Top Pros
Top Cons
Features
ChartbeatTwilio Segment
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Chartbeat
7.6
11 Ratings
1% below category average
Twilio Segment
-
Ratings
Lead Conversion Tracking6.45 Ratings00 Ratings
Bounce Rate Measurement8.56 Ratings00 Ratings
Device and Browser Reporting7.710 Ratings00 Ratings
Pageview Tracking8.510 Ratings00 Ratings
Event Tracking5.86 Ratings00 Ratings
Reporting in real-time8.910 Ratings00 Ratings
Referral Source Tracking8.310 Ratings00 Ratings
Customizable Dashboards6.88 Ratings00 Ratings
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ChartbeatTwilio Segment
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Siteimprove
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User Ratings
ChartbeatTwilio Segment
Likelihood to Recommend
8.9
(65 ratings)
8.7
(18 ratings)
Likelihood to Renew
9.9
(9 ratings)
-
(0 ratings)
Usability
8.9
(56 ratings)
-
(0 ratings)
Support Rating
8.1
(10 ratings)
7.7
(8 ratings)
User Testimonials
ChartbeatTwilio Segment
Likelihood to Recommend
Chartbeat
The main point of benefit is the realtime data. This is vital to our team as we are publishing a lot of content per day, so we have a busy homepage to manage and it's important to know which content is performing well. We also like to get an understanding as quickly as possible - which Chartbeat offers - of where traffic is coming from. Often we will see an example where a page is getting high traffic from Google, for example, and we know that might not need to be placed so prominently on the homepage because the traffic is arriving to us externally anyway. Without that depth of understanding what is performing best and why - updated immediately, unlike in Google Analytics now - our homepage would not be as well optimised for users coming to us direct
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Twilio
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
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Pros
Chartbeat
  • Provides easy at-a-glance look at what people are reading right now
  • Heads-up Display allows you to make sure the homepage is showing the content people want to read
  • Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability
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Twilio
  • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
  • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
  • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
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Cons
Chartbeat
  • Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
  • More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
  • Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.
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Twilio
  • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
  • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
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Likelihood to Renew
Chartbeat
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
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Twilio
No answers on this topic
Usability
Chartbeat
I am able to "set it and forget it," keeping it up on my monitor for either constant checking or just keeping an eye on the numbers during the day. I'm also able to keep track of what times are perfect to post a story and which stories rack up the most traffic.
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Twilio
No answers on this topic
Support Rating
Chartbeat
I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
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Twilio
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
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Alternatives Considered
Chartbeat
Omnilytics is more robust, detailed, and catered for an intermediate media user, while I think Chartbeat is a more user-friendly and beginner-oriented piece of technology. That being said, there is an impressive amount of lift for Chartbeat, and it's evident that simplicity is the key to using a software daily (which is absolutely the point in the content world).
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Twilio
I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
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Return on Investment
Chartbeat
  • It has helped us save time in report generation and performance analysis.
  • By helping us evaluate our contributors, we're able to get our money's worth.
  • Seeing our numbers on the Big Board fosters healthy competition among brands, motivating us to distribute our stories better.
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Twilio
  • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
  • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
  • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
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ScreenShots

Chartbeat Screenshots

Screenshot of Big Board: For newsrooms, the leaderboard-style visualization shows the  top stories on the biggest screen.Screenshot of Real-time dashboard: Displays how an audience is connecting with content in the moment – across platforms, channels, and devices.Screenshot of Historical Dashboard: To assess content performance, KPIs, and valuable trends over the long term.Screenshot of Heads Up Display: Shows which homepage articles are the top performers, how stories are trending up or down in traffic, and how far visitors are scrolling down the page.Screenshot of Video Dashboard: Reveals how video content captures viewer attention.Screenshot of Conversion Dashboard: Track conversion metrics and insights.

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings