Designed for high-volume, cross-channel campaigns, Cheetah Digital is used by marketers to deliver highly personalized, contextual communications across various channels including email, SMS, push, mobile wallet, direct mail, and social.
N/A
Paminga
Score8.1 out of 10
Small Businesses (1-50 employees)
Paminga is a cloud-based Marketing Automation Platform (MAP) engineered specifically for Marketing Operations (MOps) teams. Originally developed as the architectural successor to Net-Results, the platform provides enterprise demand generation teams with visual journey orchestration, multi-dimensional lead scoring, dynamic audience segmentation, and self-service bidirectional Customer Relationship Management (CRM) data synchronization.
$597
per month
Pricing
Cheetah Digital
Paminga
Editions & Modules
No answers on this topic
Plus
$597
per month
Offerings
Pricing Offerings
Cheetah Digital
Paminga
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Discount available for annual billing.
More Pricing Information
Features
Cheetah Digital
Paminga
Email & Online Marketing
Comparison of Email & Online Marketing features of Cheetah Digital and Paminga
Feature
Cheetah Digital
-
Ratings
Paminga
7.1
23 Ratings
9% below category average
WYSIWYG email editor
00 Ratings
7.021 Ratings
Dynamic content
00 Ratings
7.214 Ratings
Ability to test dynamic content
00 Ratings
7.311 Ratings
Landing pages
00 Ratings
7.019 Ratings
A/B testing
00 Ratings
6.311 Ratings
Mobile optimization
00 Ratings
5.022 Ratings
Email deliverability reporting
00 Ratings
8.023 Ratings
List management
00 Ratings
7.022 Ratings
Triggered drip sequences
00 Ratings
8.618 Ratings
Lead Management
Comparison of Lead Management features of Cheetah Digital and Paminga
Feature
Cheetah Digital
-
Ratings
Paminga
7.6
20 Ratings
4% below category average
Lead nurturing automation
00 Ratings
8.518 Ratings
Lead scoring and grading
00 Ratings
8.418 Ratings
Data quality management
00 Ratings
5.018 Ratings
Automated sales alerts and tasks
00 Ratings
8.616 Ratings
Campaign Management
Comparison of Campaign Management features of Cheetah Digital and Paminga
Feature
Cheetah Digital
-
Ratings
Paminga
7.5
15 Ratings
0% below category average
Calendaring
00 Ratings
7.99 Ratings
Event/webinar marketing
00 Ratings
7.015 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Cheetah Digital and Paminga
Feature
Cheetah Digital
-
Ratings
Paminga
6.9
7 Ratings
8% below category average
Social sharing and campaigns
00 Ratings
7.07 Ratings
Social profile integration
00 Ratings
6.77 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Cheetah Digital and Paminga
Feature
Cheetah Digital
-
Ratings
Paminga
6.3
22 Ratings
17% below category average
Dashboards
00 Ratings
7.021 Ratings
Standard reports
00 Ratings
6.022 Ratings
Custom reports
00 Ratings
6.019 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Cheetah Digital and Paminga
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
I've been very satisfied with the support given by Cheetah, they are always asking and looking for areas where they can help you improve upon your business. They are very knowledgeable and are able to quickly find any answer you are looking for.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.