ChurnZero vs. Google Forms

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ChurnZero
Score 8.4 out of 10
N/A
ChurnZero is a Customer Success platform designed to help subscription businesses succeed through improved customer experiences. ChurnZero helps Customer Success team spot potential churn risks early and see renewal and expansion opportunities faster. Its automation and personalization, in-app communications, and Customer Success AI™ support engagement with customers and lead them to value. The platform offers journeys, health scores, survey tools, segmentation, plays,…N/A
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Pricing
ChurnZeroGoogle Forms
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ChurnZeroGoogle Forms
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ChurnZeroGoogle Forms
Features
ChurnZeroGoogle Forms
Security
Comparison of Security features of Product A and Product B
ChurnZero
8.4
193 Ratings
4% below category average
Google Forms
-
Ratings
Role-based user permissions8.4193 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ChurnZero
9.5
205 Ratings
9% above category average
Google Forms
-
Ratings
API9.1167 Ratings00 Ratings
Integration with Salesforce.com10.0171 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
ChurnZero
9.6
221 Ratings
9% above category average
Google Forms
-
Ratings
Product usage9.2218 Ratings00 Ratings
Help desk / support tickets10.0177 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
ChurnZero
9.6
226 Ratings
11% above category average
Google Forms
-
Ratings
NPS surveys9.3198 Ratings00 Ratings
Sponsor tracking9.079 Ratings00 Ratings
Customer profiles9.9211 Ratings00 Ratings
Automated workflow9.9218 Ratings00 Ratings
Internal collaboration10.0185 Ratings00 Ratings
Customer health scoring9.9223 Ratings00 Ratings
Customer segmentation9.2217 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
ChurnZero
9.3
226 Ratings
10% above category average
Google Forms
-
Ratings
Customer health trends9.2215 Ratings00 Ratings
Engagement analytics9.9210 Ratings00 Ratings
Revenue forecasting9.072 Ratings00 Ratings
Dashboards9.1220 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
ChurnZero
-
Ratings
Google Forms
6.6
122 Ratings
19% below category average
Survey templates00 Ratings7.7113 Ratings
Themes00 Ratings6.0111 Ratings
Custom logo/branding00 Ratings6.199 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
ChurnZero
-
Ratings
Google Forms
8.1
120 Ratings
5% below category average
Changes to live survey00 Ratings9.0114 Ratings
Question design help00 Ratings7.297 Ratings
Multiple question types00 Ratings7.9119 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
ChurnZero
-
Ratings
Google Forms
7.0
109 Ratings
17% below category average
Survey logic flexibility00 Ratings7.0109 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
ChurnZero
-
Ratings
Google Forms
8.4
121 Ratings
4% above category average
Response tracking00 Ratings8.2119 Ratings
Data export00 Ratings8.1115 Ratings
Standard reports00 Ratings7.9112 Ratings
Custom reports00 Ratings9.285 Ratings
Analytics00 Ratings8.493 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
ChurnZero
-
Ratings
Google Forms
8.1
115 Ratings
6% below category average
Access controls00 Ratings8.0112 Ratings
Compliance00 Ratings8.189 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
ChurnZero
-
Ratings
Google Forms
7.7
89 Ratings
5% below category average
Vendor-offered crowdsourcing00 Ratings7.941 Ratings
Respondent restrictions00 Ratings7.687 Ratings
Best Alternatives
ChurnZeroGoogle Forms
Small Businesses
ClientSuccess
ClientSuccess
Score 6.1 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Qualaroo
Qualaroo
Score 6.1 out of 10
Enterprises
Gainsight CS
Gainsight CS
Score 8.8 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ChurnZeroGoogle Forms
Likelihood to Recommend
9.9
(229 ratings)
9.7
(116 ratings)
Likelihood to Renew
8.3
(5 ratings)
10.0
(3 ratings)
Usability
9.9
(133 ratings)
9.2
(56 ratings)
Availability
9.1
(1 ratings)
10.0
(1 ratings)
Performance
6.4
(1 ratings)
10.0
(1 ratings)
Support Rating
6.5
(122 ratings)
8.0
(48 ratings)
In-Person Training
6.4
(1 ratings)
-
(0 ratings)
Online Training
7.3
(2 ratings)
-
(0 ratings)
Implementation Rating
8.3
(3 ratings)
-
(0 ratings)
Configurability
6.4
(1 ratings)
-
(0 ratings)
Ease of integration
7.3
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
3.0
(1 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
ChurnZeroGoogle Forms
Likelihood to Recommend
ChurnZero
If you are a SaaS business with a high volume of customers, having ChurnZero is a must. If you have a subscription based business and a customer success or account management function in your company, I would highly recommend ChurnZero.
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Google
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
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Pros
ChurnZero
  • ChurnZero has excellent customer success! They worked very hard to ensure a successful implementation and launch.
  • The CZ platform gives a detailed view of customer usage. We know exactly how clients are using our platform which allows us to provide excellent customer success services. This allows helps our product team understand the needs of clients and the success of new features.
  • We are able to create plays based on usage which provides a customized and personal experience for each user. CZ makes it possible to give our clients what they need when they need it.
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Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
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Cons
ChurnZero
  • When composing an email out of segments, the ability to save it as a draft to review later would be awesome, instead of needing to set up a Play
  • In the admin section, I love that we can have a color palate - but we'd like the color palete to be applied in other areas so CZ has more of our companies branding
  • The content templates can be hard to stylize if you don't know html
  • Add the Merge Fields functionality to tasks, especially tasks made by playbooks
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Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
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Likelihood to Renew
ChurnZero
Our team is very happy with the product after evaluating multiple vendors, including Gainsight, Totango and Planhat. We like the additional functionality that CZ offers on its enterprise version. We were strongly considering other products if the price was right and functionality worked, but the change management would have been too heavy and taken too long. The ChurnZero team has been a good partner to rely on and allowed us to free up our time and resources to focus on more pressing matters
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Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
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Usability
ChurnZero
ChurnZero makes my work life a complete game changer. I say it all the time ChurnZero is a one stop shop for data! I don't fumble through numerous different programs, try to remember different passwords, I literally login to CZ and it is right there in front of me
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Google
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
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Reliability and Availability
ChurnZero
Quick response by the CZ team.
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Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
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Performance
ChurnZero
No answers on this topic
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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Support Rating
ChurnZero
I recently had the opportunity to interact with ChurnZero's customer support team, and I must say, I am thoroughly impressed. Their responsiveness and willingness to solve problems are exemplary. From the moment I reached out, their team displayed a level of professionalism and dedication that truly stood out.
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Google
We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
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Online Training
ChurnZero
The training and onboarding have been very helpful. Since I was not a part of the team when ChurnZero was implemented, it was important to get brought up to speed as quickly as possible and our CSM has been incredibly receptive in that regard.
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Google
No answers on this topic
Implementation Rating
ChurnZero
I implemented CZ in 4 months. When I look back, this is not a long time where I needed to get to know CZ by myself (as I did not have knowledge of it at all..) study the Academy, playing around in the test environment and setting up in live environment.
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Google
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
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Alternatives Considered
ChurnZero
Gainsight CS - you need a team to manage this tool; not intuitive to use, and you're not able to be as agile once configured GUIDEcx - One of my favorites in the space, and so easy to set up, configure, customize, and scale. Able to connect onboarding milestones to SFDC cases, and share out as a customer portal. Mixmax has been purchased in past companies to help fill in gaps of other tools (gives us scheduling links, in-inbox email templates, SFDC lead/contact and task management)
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Google
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
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Scalability
ChurnZero
Easy to escalate.
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Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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Return on Investment
ChurnZero
  • ChurnZero has transformed our NPS strategy, helping us get in front of unhappy customers faster
  • ChurnZero has reduced confusion and data cleanliness issues across our CS org
  • Their customer support has helped us implement and get up and running with Churnzero in excellent time.
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Google
  • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
  • Ability to create surveys on demand and quickly, saving time and energy
  • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
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ScreenShots

ChurnZero Screenshots

Screenshot of an overview of ChurnZero's customer success AI. It is used to automate content creation, turn scattered data into clear insights, and track customer sentiment. The tools offer deeper visibility, better engagement, and more time to focus on building lasting customer relationships.Screenshot of an overview of ChurnZero's customer insights, which provide a real-time, 360° view of every customer. These are used to track engagement, monitor health, and drive action without guesswork.Screenshot of an overview of how ChurnZero guides customers through key milestones, providing real-time visibility into their progress, and collaboration on personalized success strategies.Screenshot of how ChurnZero keeps customers informed and engaged. With in-app communications, WalkThroughs, and Success Centers, customer success agents can deliver targeted messages, guide users through key features, and provide on-demand resources—all without disrupting their workflow.Screenshot of how ChurnZero defines Data-driven automation = The right actions, for the right customers, at the right time. ChurnZero helps automate key touchpoints, jumpstart engagement with templates, and stay informed with instant updates.Screenshot of how ChurnZero helps to predict risks, seize opportunities, and drive revenue growth. ChurnZero provides real-time insights to identify at-risk accounts, track key trends, and forecast revenue with precision. This helps agents to proactively manage churn, uncover expansion opportunities, and make data-driven decisions that fuel long-term success.