TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cision Communications Cloud

    Score8 out of 10
    N/ACIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.N/A

    Sendible

    Score7.2 out of 10
    N/ASendible is a social media marketing platform that allows users to engage with their audience and track results across multiple social media channels at any time.

    $29

    per month 1 user and 6 profiles

    Pricing
    Cision Communications CloudSendible
    Editions & Modules
    No answers on this topic
    Creator
    $29
    per month 1 user and 6 profiles
    Traction
    $89
    per month 4 users and 24 profiles
    Scale
    $199
    per month 7 users and 49 profiles
    Advanced
    $299
    per month 20 users and 100 profiles
    Enterprise
    $750
    per month 80 users and 400 profiles
    Offerings
    Pricing Offerings
    Cision Communications CloudSendible
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—15% discount if paying annually. 15% monthly discount or 25% annual discount offered to non-profits.
    More Pricing Information
    Community Pulse
    Cision Communications CloudSendible
    Considered Both Products
    Cision
    No answer on this topic
    Sendible
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    45 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    86%
    Delivers good value for the price
    32 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    44 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    37 Answers
    83%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    36 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    Cision Communications CloudSendible
    Listening/monitoring
    Comparison of Listening/monitoring features of Cision Communications Cloud and Sendible
    Feature
    Cision Communications Cloud
    -
    Ratings
    Sendible
    6.4
    9 Ratings
    18% below category average
    Boolean keyword searches00 Ratings6.06 Ratings
    Filtering out noise/spam00 Ratings6.05 Ratings
    Sentiment analysis00 Ratings6.56 Ratings
    Broad channel coverage00 Ratings7.08 Ratings
    Publishing
    Comparison of Publishing features of Cision Communications Cloud and Sendible
    Feature
    Cision Communications Cloud
    -
    Ratings
    Sendible
    8.3
    15 Ratings
    2% above category average
    Content planning and scheduling00 Ratings10.015 Ratings
    Audience targeting00 Ratings7.013 Ratings
    Content optimization00 Ratings7.713 Ratings
    Workflow management00 Ratings8.414 Ratings
    Engagement
    Comparison of Engagement features of Cision Communications Cloud and Sendible
    Feature
    Cision Communications Cloud
    -
    Ratings
    Sendible
    7.7
    12 Ratings
    5% below category average
    Automated routing and prioritization00 Ratings7.511 Ratings
    Customer interaction histories00 Ratings5.59 Ratings
    Bulk actions00 Ratings10.011 Ratings
    Marketing
    Comparison of Marketing features of Cision Communications Cloud and Sendible
    Feature
    Cision Communications Cloud
    -
    Ratings
    Sendible
    7.0
    9 Ratings
    10% below category average
    Lead generation00 Ratings9.04 Ratings
    Content marketing00 Ratings9.09 Ratings
    Paid media management00 Ratings1.01 Ratings
    Campaigns and promotions00 Ratings9.02 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Cision Communications Cloud and Sendible
    Feature
    Cision Communications Cloud
    -
    Ratings
    Sendible
    9.1
    15 Ratings
    9% above category average
    Twitter00 Ratings10.013 Ratings
    Facebook00 Ratings10.015 Ratings
    LinkedIn00 Ratings10.014 Ratings
    Google+00 Ratings10.08 Ratings
    Instagram00 Ratings10.012 Ratings
    Pinterest00 Ratings5.56 Ratings
    YouTube00 Ratings8.410 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Cision Communications Cloud and Sendible
    Feature
    Cision Communications Cloud
    -
    Ratings
    Sendible
    7.0
    11 Ratings
    10% below category average
    Campaign success analytics00 Ratings7.011 Ratings
    Real-time tracking00 Ratings7.09 Ratings
    Competitor analysis00 Ratings7.05 Ratings
    Account management
    Comparison of Account management features of Cision Communications Cloud and Sendible
    Feature
    Cision Communications Cloud
    -
    Ratings
    Sendible
    5.9
    14 Ratings
    29% below category average
    Role-based user permissions & privileges00 Ratings9.714 Ratings
    Mobile access00 Ratings2.110 Ratings
    Best Alternatives
    Cision Communications CloudSendible
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    Publer
    Score9.5 out of 10
    Medium-sized Companies
    Critical Mention
    Score8 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Meltwater
    Score7.6 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cision Communications CloudSendible
    Likelihood to Recommend
    8.0
    (280 ratings)
    9.3
    (19 ratings)
    Likelihood to Renew
    7.0
    (17 ratings)
    8.0
    (4 ratings)
    Usability
    8.0
    (54 ratings)
    8.7
    (6 ratings)
    Availability
    9.1
    (2 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (192 ratings)
    9.9
    (3 ratings)
    Online Training
    8.0
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Cision Communications CloudSendible
    Likelihood to Recommend
    Cision
    For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
    Incentivized
    Read full review
    Sendible
    I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.
    Incentivized
    Read full review
    Pros
    Cision
    • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
    • The media tracking offers the ability to find relevant placements across the entire country.
    • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
    • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
    Incentivized
    Read full review
    Sendible
    • Easy to schedule and post to all of your social media platforms.
    • Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
    • They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
    • Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
    • They are always making advances and upgrades to their service offerings to better meet the needs of their customers.
    Read full review
    Cons
    Cision
    • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
    • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
    • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
    Incentivized
    Read full review
    Sendible
    • Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
    • Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
    • Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
    • Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
    • Instagram. You cannot post multiple images in a single Instagram post from Sendible.
    • Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.
    Incentivized
    Read full review
    Likelihood to Renew
    Cision
    While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
    Incentivized
    Read full review
    Sendible
    If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
    Incentivized
    Read full review
    Usability
    Cision
    The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
    Incentivized
    Read full review
    Sendible
    Sendible is 100% web based so managing social media platforms can be done from anywhere with internet connectivity. During registration, Sendible takes its users on a tour of its main features. The sleek design was engineered by professionals who have great interest in social media marketing. There is ample support in case users get lost and there is no learning curve.
    Incentivized
    Read full review
    Reliability and Availability
    Cision
    Easily accessible 24/7.
    Incentivized
    Read full review
    Sendible
    No answers on this topic
    Performance
    Cision
    Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
    Read full review
    Sendible
    No answers on this topic
    Support Rating
    Cision
    For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
    Incentivized
    Read full review
    Sendible
    Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.
    Incentivized
    Read full review
    Online Training
    Cision
    The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
    Incentivized
    Read full review
    Sendible
    No answers on this topic
    Implementation Rating
    Cision
    There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
    Read full review
    Sendible
    No answers on this topic
    Alternatives Considered
    Cision
    It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
    Incentivized
    Read full review
    Sendible
    While lacking in some features compared to those big alternatives, Sendible doesn't stop releasing new features every few months and doesn't cost nearly as much monthly as they do for the amount of profiles they allow to manage. Overall I'd say it's a solid competitor if they keep the updates coming and optimize the platform a little
    Incentivized
    Read full review
    Scalability
    Cision
    Easy to use, but still room for improvement.
    Incentivized
    Read full review
    Sendible
    No answers on this topic
    Return on Investment
    Cision
    • Cision has a net positive impact on time savings for staff so we can be quicker to market
    • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
    • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
    Incentivized
    Read full review
    Sendible
    • It helps my business, to manage my clients social media.
    • However I was hoping to capture more people who want to use the tool as DIY which has not happened.
    • I do not want to let it go but it is currently more of an expense then bringing in a return.
    Incentivized
    Read full review
    ScreenShots

    Cision Communications Cloud Screenshots

    Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

    Sendible Screenshots

    Screenshot of StreamsScreenshot of Monitoring KeywordsScreenshot of ReportingScreenshot of Content SuggestionsScreenshot of Compose BoxScreenshot of Bulk Importer