What users are saying about
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 1 reviews and ratings
Top Rated
69 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.6 out of 100
Based on 69 reviews and ratings
Feature Set Ratings
Prospecting
Claritas PRIZM Premier
Feature Set Not Supported
N/A

9.4
Lead411
94%
Lead411 ranks higher in 6/6 features
Lead411 ranks higher in 6/6 features
Advanced search
N/A
0 Ratings

9.7
97%
42 Ratings
Identification of new leads
N/A
0 Ratings

9.7
97%
37 Ratings
List quality
N/A
0 Ratings

8.9
89%
42 Ratings
List upload/download
N/A
0 Ratings

9.3
93%
39 Ratings
Ideal customer targeting
N/A
0 Ratings

9.3
93%
38 Ratings
Load time/data access
N/A
0 Ratings

9.3
93%
40 Ratings
Sales Intelligence Data Standards
Claritas PRIZM Premier
Feature Set Not Supported
N/A

9.4
Lead411
94%
Lead411 ranks higher in 3/3 features
Lead411 ranks higher in 3/3 features
Contact information
N/A
0 Ratings

9.1
91%
43 Ratings
Company information
N/A
0 Ratings

9.3
93%
43 Ratings
Industry information
N/A
0 Ratings

9.7
97%
43 Ratings
Data Augmentation & Lead Qualification
Claritas PRIZM Premier
Feature Set Not Supported
N/A

9.2
Lead411
92%
Lead411 ranks higher in 9/9 features
Lead411 ranks higher in 9/9 features
Lead qualification process
N/A
0 Ratings

8.9
89%
31 Ratings
Smart lists and recommendations
N/A
0 Ratings

9.2
92%
25 Ratings
Salesforce integration
N/A
0 Ratings

9.6
96%
16 Ratings
Company/business profiles
N/A
0 Ratings

9.1
91%
33 Ratings
Alerts and reminders
N/A
0 Ratings

9.3
93%
23 Ratings
Data hygiene
N/A
0 Ratings

9.5
95%
7 Ratings
Automatic data refresh
N/A
0 Ratings

8.7
87%
27 Ratings
Tags
N/A
0 Ratings

9.3
93%
4 Ratings
Filters and segmentation
N/A
0 Ratings

9.5
95%
34 Ratings
Sales Intelligence Email Features
Claritas PRIZM Premier
Feature Set Not Supported
N/A

8.5
Lead411
85%
Lead411 ranks higher in 2/2 features
Lead411 ranks higher in 2/2 features
Sales email templates
N/A
0 Ratings

8.0
80%
11 Ratings
Append emails to records
N/A
0 Ratings

9.0
90%
1 Rating
Attribute Ratings
- Claritas PRIZM Premier is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
Likelihood to Recommend
10.0
Claritas PRIZM Premier
100%
1 Rating

9.7
Lead411
97%
49 Ratings
Likelihood to Renew
10.0
Claritas PRIZM Premier
100%
1 Rating

9.0
Lead411
90%
7 Ratings
Usability
Claritas PRIZM Premier
N/A
0 Ratings

9.1
Lead411
91%
3 Ratings
Performance
Claritas PRIZM Premier
N/A
0 Ratings

7.3
Lead411
73%
2 Ratings
Support Rating
Claritas PRIZM Premier
N/A
0 Ratings

9.1
Lead411
91%
6 Ratings
Likelihood to Recommend
Claritas PRIZM Premier
- Nielsens account managers are amazing. I could brag about my account rep forever.
- Get onsight training, it helps the process start at lightspeed.
- Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Market Research Analyst
Intermountain Healthcare10,001+ employees
Lead411
It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.
Director of Business Development
Qoppa SoftwareInformation Technology & Services, 11-50 employees
Pros
Claritas PRIZM Premier
- Segmentation.
- Media targeting and buying.
- Behavioral research.
- Purchasing behaviors.
Market Research Analyst
Intermountain Healthcare10,001+ employees
Lead411
- Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
- From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
Partner
360ᵒ Business InsightThink Tanks
Cons
Claritas PRIZM Premier
- I would like better projections for micromarkets, such as non US Census metro areas.
- Organic segmentation can be very time consuming, but it always is.
Market Research Analyst
Intermountain Healthcare10,001+ employees
Lead411
- Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.
Channel Business Development Representative
Thrive Networks, Inc.Information Technology and Services, 51-200 employees
Pricing Details
Claritas PRIZM Premier
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Claritas PRIZM Premier Editions & Modules
—
Additional Pricing Details
—Lead411
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 1000-Unlimited Records Per Month
Lead411 Editions & Modules
Edition
Basic | $751 |
---|---|
Pro | $1502 |
Enterprise per Year | Contact Us3 |
- 200 Exports a Month, (price based on yearly subscription) $99 on a month-to-month subscription
- 450 Exports a Month, (price based on yearly subscription) $199 on a month-to-month subscription
- 1000-Unlimited Records Per Month
Additional Pricing Details
—Likelihood to Renew
Claritas PRIZM Premier
Claritas PRIZM Premier 10.0
Based on 1 answer
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Market Research Analyst
Intermountain Healthcare10,001+ employees
Lead411
Lead411 9.0
Based on 7 answers
Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
Director, Account Operations
MarketLauncher, Inc.Market Research, 11-50 employees
Usability
Claritas PRIZM Premier
No score
No answers yet
No answers on this topic
Lead411
Lead411 9.1
Based on 3 answers
Very easy to use. It's not as robust as other software, but other software costs thousands. They are right at the target price, maybe a little high for newer businesses or small companies, but they deliver
Recruitment Overlord
EaglesongHuman Resources, 11-50 employees
Support Rating
Claritas PRIZM Premier
No score
No answers yet
No answers on this topic
Lead411
Lead411 9.1
Based on 6 answers
They are very good at responding to my questions.
Copywriter
Kennard L. BrownMarketing & Advertising, 1-10 employees
Alternatives Considered
Claritas PRIZM Premier
No answers on this topic
Lead411
ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
Director of Partnerships and Sales
Rugby ATLSports, 11-50 employees
Return on Investment
Claritas PRIZM Premier
- Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
- Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
- It has helped support expansion into a new market for our health insurance products.
- We are able to design products based on the populations needs and behaviors rather than what someone heard.
- We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
Market Research Analyst
Intermountain Healthcare10,001+ employees
Lead411
- I've been able to receive some great contact info that has led to me booking new speakers.
- I've wasted a lot of time and credits on data that says it was verified and is not correct.
- It is very labor intensive to keep cost down.
Freelance Conference Producer and Marketing, Sales & Event Consultant
Various Companies (ie EUCI, ISG, IDGA, The Economist, DRG, IQPC, Curtis & Coulter, iGlobal Forum)Events Services, 1-10 employees