What users are saying about
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69 Ratings
1 Rating
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Score 10 out of 100

Lead411

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69 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.2 out of 100

Likelihood to Recommend

Claritas PRIZM Premier

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Mark Mason Taylor | TrustRadius Reviewer

Lead411

It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.
Jabril M-Alexander | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Claritas PRIZM Premier
Lead411
9.4
Advanced search
Claritas PRIZM Premier
Lead411
9.7
Identification of new leads
Claritas PRIZM Premier
Lead411
9.6
List quality
Claritas PRIZM Premier
Lead411
8.9
List upload/download
Claritas PRIZM Premier
Lead411
9.4
Ideal customer targeting
Claritas PRIZM Premier
Lead411
9.3
Load time/data access
Claritas PRIZM Premier
Lead411
9.3

Sales Intelligence Data Standards

Claritas PRIZM Premier
Lead411
9.4
Contact information
Claritas PRIZM Premier
Lead411
9.2
Company information
Claritas PRIZM Premier
Lead411
9.4
Industry information
Claritas PRIZM Premier
Lead411
9.6

Data Augmentation & Lead Qualification

Claritas PRIZM Premier
Lead411
9.2
Lead qualification process
Claritas PRIZM Premier
Lead411
8.9
Smart lists and recommendations
Claritas PRIZM Premier
Lead411
9.0
Salesforce integration
Claritas PRIZM Premier
Lead411
9.6
Company/business profiles
Claritas PRIZM Premier
Lead411
9.0
Alerts and reminders
Claritas PRIZM Premier
Lead411
9.0
Data hygiene
Claritas PRIZM Premier
Lead411
9.5
Automatic data refresh
Claritas PRIZM Premier
Lead411
8.7
Tags
Claritas PRIZM Premier
Lead411
9.3
Filters and segmentation
Claritas PRIZM Premier
Lead411
9.6

Sales Intelligence Email Features

Claritas PRIZM Premier
Lead411
8.5
Sales email templates
Claritas PRIZM Premier
Lead411
8.0
Append emails to records
Claritas PRIZM Premier
Lead411
9.0

Pros

Claritas PRIZM Premier

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
Mark Mason Taylor | TrustRadius Reviewer

Lead411

  • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
  • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
Bill Howatineck   --- Partner | TrustRadius Reviewer

Cons

Claritas PRIZM Premier

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
Mark Mason Taylor | TrustRadius Reviewer

Lead411

  • Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.
Michael Murphy | TrustRadius Reviewer

Likelihood to Renew

Claritas PRIZM Premier

Claritas PRIZM Premier 10.0
Based on 1 answer
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Mark Mason Taylor | TrustRadius Reviewer

Lead411

Lead411 9.0
Based on 7 answers
Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
Mary White | TrustRadius Reviewer

Usability

Claritas PRIZM Premier

No score
No answers yet
No answers on this topic

Lead411

Lead411 9.1
Based on 3 answers
Very easy to use. It's not as robust as other software, but other software costs thousands. They are right at the target price, maybe a little high for newer businesses or small companies, but they deliver
David Simms | TrustRadius Reviewer

Support Rating

Claritas PRIZM Premier

No score
No answers yet
No answers on this topic

Lead411

Lead411 9.1
Based on 4 answers
They are very good at responding to my questions.
Kennard Brown, B2B SaaS Copywriter, MBA | TrustRadius Reviewer

Alternatives Considered

Claritas PRIZM Premier

No answers on this topic

Lead411

ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
Jonathan Garbin | TrustRadius Reviewer

Return on Investment

Claritas PRIZM Premier

  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
Mark Mason Taylor | TrustRadius Reviewer

Lead411

  • I've been able to receive some great contact info that has led to me booking new speakers.
  • I've wasted a lot of time and credits on data that says it was verified and is not correct.
  • It is very labor intensive to keep cost down.
Amanda Jorgensen | TrustRadius Reviewer

Screenshots

Pricing Details

Claritas PRIZM Premier

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Claritas PRIZM Premier Editions & Modules

Additional Pricing Details

Lead411

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lead411 Editions & Modules

Edition
Basic$751
Pro$1502
Enterprise per YearContact Us3
Freemium$04
Starter37.505
  1. 200 Exports a Month, (price based on yearly subscription) $99 on a month-to-month subscription
  2. 450 Exports a Month, (price based on yearly subscription) $199 on a month-to-month subscription
  3. 1000-Unlimited Records Per Month
  4. 30 Exports a Month (Emails Only)
  5. 150 Exports a Month, (Emails Only)(price based on yearly subscription) $50 on a month-to-month subscription
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Claritas PRIZM Premier
10.0
Lead411
9.5

Likelihood to Renew

Claritas PRIZM Premier
10.0
Lead411
9.0

Usability

Claritas PRIZM Premier
Lead411
9.1

Performance

Claritas PRIZM Premier
Lead411
7.3

Support Rating

Claritas PRIZM Premier
Lead411
9.1

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