Claritas PRIZM Premier vs Lead411

Likelihood to Recommend

Nielsens account managers are amazing. I could brag about my account rep forever.
Get onsight training, it helps the process start at lightspeed.
Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.

Market Research Analyst

Intermountain Healthcare10,001+ employees

It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.

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Jabril M-Alexander

Director of Business Development

Qoppa SoftwareInformation Technology & Services, 11-50 employees

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Feature Rating Comparison

Claritas PRIZM Premier

Lead411

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

Claritas PRIZM Premier

Lead411

Contact information

Industry information

Claritas PRIZM Premier

Lead411

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Alerts and reminders

Data hygiene

Automatic data refresh

Filters and segmentation

Claritas PRIZM Premier

Lead411

Sales email templates

Append emails to records

Pros

Segmentation.
Media targeting and buying.
Behavioral research.
Purchasing behaviors.

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Mark Mason Taylor

Market Research Analyst

Intermountain Healthcare10,001+ employees

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Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...

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Bill Howatineck --- Partner

Partner

360ᵒ Business InsightThink Tanks

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Cons

I would like better projections for micromarkets, such as non US Census metro areas.
Organic segmentation can be very time consuming, but it always is.

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Mark Mason Taylor

Market Research Analyst

Intermountain Healthcare10,001+ employees

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Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.

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Michael Murphy

Channel Business Development Representative

Thrive Networks, Inc.Information Technology and Services, 51-200 employees

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Likelihood to Renew

Claritas PRIZM Premier 10.0

Based on 1 answer

It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.

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Mark Mason Taylor

Market Research Analyst

Intermountain Healthcare10,001+ employees

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Lead411 9.0

Based on 7 answers

Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it

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Mary White

Director, Account Operations

MarketLauncher, Inc.Market Research, 11-50 employees

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Usability

No score

No answers yet

No answers on this topic

Lead411 9.1

Based on 3 answers

Very easy to use. It's not as robust as other software, but other software costs thousands. They are right at the target price, maybe a little high for newer businesses or small companies, but they deliver

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David Simms

Recruitment Overlord

EaglesongHuman Resources, 11-50 employees

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Support Rating

No score

No answers yet

No answers on this topic

Lead411 9.1

Based on 4 answers

They are very good at responding to my questions.

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Kennard Brown, B2B SaaS Copywriter, MBA

Copywriter

Kennard L. BrownMarketing & Advertising, 1-10 employees

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Alternatives Considered

No answers on this topic

ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.

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Jonathan Garbin

Director of Partnerships and Sales

Rugby ATLSports, 11-50 employees

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Return on Investment

Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
It has helped support expansion into a new market for our health insurance products.
We are able to design products based on the populations needs and behaviors rather than what someone heard.
We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.

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Mark Mason Taylor

Market Research Analyst

Intermountain Healthcare10,001+ employees

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I've been able to receive some great contact info that has led to me booking new speakers.
I've wasted a lot of time and credits on data that says it was verified and is not correct.
It is very labor intensive to keep cost down.

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Amanda Jorgensen

Freelance Conference Producer and Marketing, Sales & Event Consultant

Various Companies (ie EUCI, ISG, IDGA, The Economist, DRG, IQPC, Curtis & Coulter, iGlobal Forum)Events Services, 1-10 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Claritas PRIZM Premier Editions & Modules

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Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Lead411 Editions & Modules

Edition

Basic	$75¹
Pro	$150²
Enterprise per Year	Contact Us³
Freemium	$0⁴
Starter	37.50⁵

200 Exports a Month, (price based on yearly subscription) $99 on a month-to-month subscription
450 Exports a Month, (price based on yearly subscription) $199 on a month-to-month subscription
1000-Unlimited Records Per Month
30 Exports a Month (Emails Only)
150 Exports a Month, (Emails Only)(price based on yearly subscription) $50 on a month-to-month subscription

Additional Pricing Details

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Rating Summary

Claritas PRIZM Premier

Lead411

Claritas PRIZM Premier

Lead411

Claritas PRIZM Premier

Lead411

Claritas PRIZM Premier

Lead411

Claritas PRIZM Premier

Lead411

Likelihood to Recommend