Claritas PRIZM Premier vs. Lead411

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Claritas PRIZM Premier
Score 10.0 out of 10
N/A
PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.N/A
Lead411
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.
$900
per year
Pricing
Claritas PRIZM PremierLead411
Editions & Modules
No answers on this topic
Basic
$900
per year
Pro
$3,500
per year
Enterprise Unlimited per Year
Contact Us
per year
Offerings
Pricing Offerings
Claritas PRIZM PremierLead411
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing reflected may not include certain add-ons like Bombora Intent Data, or Reach Sales Enablement etc, Contact Sales for customization of the service.
More Pricing Information
Community Pulse
Claritas PRIZM PremierLead411
Top Pros

No answers on this topic

Top Cons
Features
Claritas PRIZM PremierLead411
Prospecting
Comparison of Prospecting features of Product A and Product B
Claritas PRIZM Premier
-
Ratings
Lead411
9.4
43 Ratings
21% above category average
Advanced search00 Ratings9.742 Ratings
Identification of new leads00 Ratings9.737 Ratings
List quality00 Ratings8.942 Ratings
List upload/download00 Ratings9.339 Ratings
Ideal customer targeting00 Ratings9.338 Ratings
Load time/data access00 Ratings9.340 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Claritas PRIZM Premier
-
Ratings
Lead411
9.4
43 Ratings
22% above category average
Contact information00 Ratings9.143 Ratings
Company information00 Ratings9.343 Ratings
Industry information00 Ratings9.743 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Claritas PRIZM Premier
-
Ratings
Lead411
9.2
39 Ratings
22% above category average
Lead qualification process00 Ratings8.931 Ratings
Smart lists and recommendations00 Ratings9.125 Ratings
Salesforce integration00 Ratings9.616 Ratings
Company/business profiles00 Ratings9.133 Ratings
Alerts and reminders00 Ratings9.223 Ratings
Data hygiene00 Ratings9.57 Ratings
Automatic data refresh00 Ratings8.727 Ratings
Tags00 Ratings9.34 Ratings
Filters and segmentation00 Ratings9.534 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Claritas PRIZM Premier
-
Ratings
Lead411
8.5
11 Ratings
12% above category average
Sales email templates00 Ratings8.011 Ratings
Append emails to records00 Ratings9.01 Ratings
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Small Businesses
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Score 9.1 out of 10
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Score 8.8 out of 10
Medium-sized Companies
Lead411
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Score 9.1 out of 10
Crunchbase
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Score 7.9 out of 10
Enterprises
D&B Hoovers
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Score 8.8 out of 10
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Score 8.8 out of 10
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User Ratings
Claritas PRIZM PremierLead411
Likelihood to Recommend
10.0
(1 ratings)
9.7
(49 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.0
(7 ratings)
Usability
-
(0 ratings)
9.1
(3 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(4 ratings)
User Testimonials
Claritas PRIZM PremierLead411
Likelihood to Recommend
Claritas
  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
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Lead411
It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.
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Pros
Claritas
  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
Read full review
Lead411
  • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
  • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
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Cons
Claritas
  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
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Lead411
  • Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.
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Likelihood to Renew
Claritas
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
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Lead411
Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
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Usability
Claritas
No answers on this topic
Lead411
Very easy to use. It's not as robust as other software, but other software costs thousands. They are right at the target price, maybe a little high for newer businesses or small companies, but they deliver
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Support Rating
Claritas
No answers on this topic
Lead411
They are very good at responding to my questions.
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Alternatives Considered
Claritas
No answers on this topic
Lead411
ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
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Return on Investment
Claritas
  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
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Lead411
  • I've been able to receive some great contact info that has led to me booking new speakers.
  • I've wasted a lot of time and credits on data that says it was verified and is not correct.
  • It is very labor intensive to keep cost down.
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ScreenShots

Lead411 Screenshots

Screenshot of Google Chrome Extension available to find prospect data while researching and browsing for prospectsScreenshot of Sales triggers to find prospects, including new hires, promotions, hiring plans, funding, new locations, and executive changesScreenshot of Advanced search and flexible search criteriaScreenshot of Pricing and what is includedScreenshot of Reach Email/SMS Automation Engagement - Adds the ability to reach out to prospects directly from the Lead411 platform. Includes automated email/SMS cadences and respond to prospects that are qualified and interested.