What users are saying about
Top Rated
69 Ratings
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10 out of 100
Top Rated
69 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.6 out of 100

Feature Set Ratings

    Prospecting

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    9.4

    Lead411

    94%
    Lead411 ranks higher in 6/6 features

    Advanced search

    N/A
    0 Ratings
    9.7
    97%
    42 Ratings

    Identification of new leads

    N/A
    0 Ratings
    9.7
    97%
    37 Ratings

    List quality

    N/A
    0 Ratings
    8.9
    89%
    42 Ratings

    List upload/download

    N/A
    0 Ratings
    9.3
    93%
    39 Ratings

    Ideal customer targeting

    N/A
    0 Ratings
    9.3
    93%
    38 Ratings

    Load time/data access

    N/A
    0 Ratings
    9.3
    93%
    40 Ratings

    Sales Intelligence Data Standards

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    9.4

    Lead411

    94%
    Lead411 ranks higher in 3/3 features

    Contact information

    N/A
    0 Ratings
    9.1
    91%
    43 Ratings

    Company information

    N/A
    0 Ratings
    9.3
    93%
    43 Ratings

    Industry information

    N/A
    0 Ratings
    9.7
    97%
    43 Ratings

    Data Augmentation & Lead Qualification

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    9.2

    Lead411

    92%
    Lead411 ranks higher in 9/9 features

    Lead qualification process

    N/A
    0 Ratings
    8.9
    89%
    31 Ratings

    Smart lists and recommendations

    N/A
    0 Ratings
    9.2
    92%
    25 Ratings

    Salesforce integration

    N/A
    0 Ratings
    9.6
    96%
    16 Ratings

    Company/business profiles

    N/A
    0 Ratings
    9.1
    91%
    33 Ratings

    Alerts and reminders

    N/A
    0 Ratings
    9.3
    93%
    23 Ratings

    Data hygiene

    N/A
    0 Ratings
    9.5
    95%
    7 Ratings

    Automatic data refresh

    N/A
    0 Ratings
    8.7
    87%
    27 Ratings

    Tags

    N/A
    0 Ratings
    9.3
    93%
    4 Ratings

    Filters and segmentation

    N/A
    0 Ratings
    9.5
    95%
    34 Ratings

    Sales Intelligence Email Features

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    8.5

    Lead411

    85%
    Lead411 ranks higher in 2/2 features

    Sales email templates

    N/A
    0 Ratings
    8.0
    80%
    11 Ratings

    Append emails to records

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Attribute Ratings

    • Claritas PRIZM Premier is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    10.0

    Claritas PRIZM Premier

    100%
    1 Rating
    9.7

    Lead411

    97%
    49 Ratings

    Likelihood to Renew

    10.0

    Claritas PRIZM Premier

    100%
    1 Rating
    9.0

    Lead411

    90%
    7 Ratings

    Usability

    Claritas PRIZM Premier

    N/A
    0 Ratings
    9.1

    Lead411

    91%
    3 Ratings

    Performance

    Claritas PRIZM Premier

    N/A
    0 Ratings
    7.3

    Lead411

    73%
    2 Ratings

    Support Rating

    Claritas PRIZM Premier

    N/A
    0 Ratings
    9.1

    Lead411

    91%
    6 Ratings

    Likelihood to Recommend

    Claritas PRIZM Premier

    • Nielsens account managers are amazing. I could brag about my account rep forever.
    • Get onsight training, it helps the process start at lightspeed.
    • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
    Mark Mason Taylor | TrustRadius Reviewer

    Lead411

    It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.
    Jabril M-Alexander | TrustRadius Reviewer

    Pros

    Claritas PRIZM Premier

    • Segmentation.
    • Media targeting and buying.
    • Behavioral research.
    • Purchasing behaviors.
    Mark Mason Taylor | TrustRadius Reviewer

    Lead411

    • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
    • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
    Bill Howatineck   --- Partner | TrustRadius Reviewer

    Cons

    Claritas PRIZM Premier

    • I would like better projections for micromarkets, such as non US Census metro areas.
    • Organic segmentation can be very time consuming, but it always is.
    Mark Mason Taylor | TrustRadius Reviewer

    Lead411

    • Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.
    Michael Murphy | TrustRadius Reviewer

    Pricing Details

    Claritas PRIZM Premier

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Claritas PRIZM Premier Editions & Modules

    Additional Pricing Details

    Lead411

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 1000-Unlimited Records Per Month

    Lead411 Editions & Modules

    Edition
    Basic$751
    Pro$1502
    Enterprise per YearContact Us3
    1. 200 Exports a Month, (price based on yearly subscription) $99 on a month-to-month subscription
    2. 450 Exports a Month, (price based on yearly subscription) $199 on a month-to-month subscription
    3. 1000-Unlimited Records Per Month
    Additional Pricing Details

    Likelihood to Renew

    Claritas PRIZM Premier

    Claritas PRIZM Premier 10.0
    Based on 1 answer
    It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
    Mark Mason Taylor | TrustRadius Reviewer

    Lead411

    Lead411 9.0
    Based on 7 answers
    Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
    Mary White | TrustRadius Reviewer

    Usability

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    Lead411

    Lead411 9.1
    Based on 3 answers
    Very easy to use. It's not as robust as other software, but other software costs thousands. They are right at the target price, maybe a little high for newer businesses or small companies, but they deliver
    David Simms | TrustRadius Reviewer

    Support Rating

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    Lead411

    Lead411 9.1
    Based on 6 answers
    They are very good at responding to my questions.
    Kennard Brown, B2B SaaS Copywriter, MBA | TrustRadius Reviewer

    Alternatives Considered

    Claritas PRIZM Premier

    No answers on this topic

    Lead411

    ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
    Jonathan Garbin | TrustRadius Reviewer

    Return on Investment

    Claritas PRIZM Premier

    • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
    • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
    • It has helped support expansion into a new market for our health insurance products.
    • We are able to design products based on the populations needs and behaviors rather than what someone heard.
    • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
    Mark Mason Taylor | TrustRadius Reviewer

    Lead411

    • I've been able to receive some great contact info that has led to me booking new speakers.
    • I've wasted a lot of time and credits on data that says it was verified and is not correct.
    • It is very labor intensive to keep cost down.
    Amanda Jorgensen | TrustRadius Reviewer

    Screenshots

    Add comparison