Have you heard of Lead411 for B2B Sales Leads? If Not, You'd Better.
April 04, 2017
Have you heard of Lead411 for B2B Sales Leads? If Not, You'd Better.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Lead411
I use Lead411 on an individual subscription basis to find IT professionals and C-Level contact information and get news alerts on "sales triggers" in my market, such as mergers and acquisitions, hiring sprees, expansion and new locations, VC funding announcements, etc.
It's a great tool to not only find the contact information of decision makers and influencers, but to narrow down my target market demographically using several parameters available in the search functionality.
It's a great tool to not only find the contact information of decision makers and influencers, but to narrow down my target market demographically using several parameters available in the search functionality.
Pros
- Real time news to your inbox based upon "sales triggers" determined by you, the end user.
- Getting most current contact info -- name, title, phone number, email -- of target audience. It's actually the most accurate in this regard of any lead generation tool I've ever ever used, and I've used many, including Hoovers, Data.com, SalesGenie, and a good many others.
- Ability to search the database using an extensive selection of options: Keywords, employee number, revenue, country region, state region, city/town, zip code, vertical market, job title/description and more.
Cons
- Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.
- The majority of my closed business since my subscription began about a year ago has come from intelligence and contact information from Lead411, a figure that many times exceeds the cost of the subscription. Fantastic investment.
- Using Lead411 is like having my own inside sales rep conducting company research, finding out relevant contact information, compiling sales triggers in specific vertical markets, and much more. Frees me up to sit on appointments and sell.
- Lead411 does the grunt work for you, giving you back countless hours in your sales month for actual selling and moving deals through the sales process, significantly speeding up my sales processes from initial appointment to closed business. My typical sales cycle before Lead411, from initial contact to signed contract in hand, was 8-10 weeks. Since using Lead411, it's now 4-6. Yes, that big a difference.
- D&B and Data.com
Above all else, the accuracy of the data is the most critical component in my eyes. Anything on top of that is wonderful, but without clean, current contact information for the people you want to talk to, the rest is just window dressing. Lead411 is tops in this category and provides many other features and functionality to back it up. I would very strongly recommend their service to anyone in B2B sales, regardless of one's experience level or the industry you're in.
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