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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Clay

    Score9.3 out of 10
    N/AClay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.

    $149

    per month 2000 credits per month

    Contentsquare

    Score7.5 out of 10
    N/AContentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.N/A
    Pricing
    ClayContentsquare
    Editions & Modules
    Starter
    $149
    per month 2000 credits per month
    Explorer
    $349
    per month 10,000 credits per month
    Pro
    $800
    per month 50,000 credits per month
    Enterprise
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    ClayContentsquare
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.—
    More Pricing Information
    Community Pulse
    ClayContentsquare
    Considered Both Products
    Clay Labs Inc. (dba Clay)
    No answer on this topic
    Contentsquare
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    102 Answers
    100%
    Would buy again
    53 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    94 Answers
    100%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    101 Answers
    100%
    Happy with the feature set
    53 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    92 Answers
    100%
    Lived up to sales and marketing promises
    44 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    87 Answers
    95%
    Implementation went as expected
    42 Answers
    Features
    ClayContentsquare
    Prospecting
    Comparison of Prospecting features of Clay and Contentsquare, now with Hotjar
    Feature
    Clay
    8.2
    95 Ratings
    6% above category average
    Contentsquare, now with Hotjar
    -
    Ratings
    Advanced search8.393 Ratings00 Ratings
    Identification of new leads8.287 Ratings00 Ratings
    List quality7.986 Ratings00 Ratings
    List upload/download9.083 Ratings00 Ratings
    Ideal customer targeting8.01 Ratings00 Ratings
    Load time/data access7.688 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Clay and Contentsquare, now with Hotjar
    Feature
    Clay
    8.3
    86 Ratings
    7% above category average
    Contentsquare, now with Hotjar
    -
    Ratings
    Contact information8.186 Ratings00 Ratings
    Company information8.685 Ratings00 Ratings
    Industry information8.284 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Clay and Contentsquare, now with Hotjar
    Feature
    Clay
    8.0
    84 Ratings
    7% above category average
    Contentsquare, now with Hotjar
    -
    Ratings
    Lead qualification process8.578 Ratings00 Ratings
    Smart lists and recommendations8.01 Ratings00 Ratings
    Salesforce integration8.266 Ratings00 Ratings
    Company/business profiles8.382 Ratings00 Ratings
    Data hygiene8.180 Ratings00 Ratings
    Automatic data refresh7.01 Ratings00 Ratings
    Filters and segmentation8.01 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Clay and Contentsquare, now with Hotjar
    Feature
    Clay
    7.9
    64 Ratings
    6% above category average
    Contentsquare, now with Hotjar
    -
    Ratings
    Sales email templates7.964 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Clay and Contentsquare, now with Hotjar
    Feature
    Clay
    -
    Ratings
    Contentsquare, now with Hotjar
    8.0
    1 Ratings
    5% above category average
    Responsive Design for Web Access00 Ratings8.01 Ratings
    Mobile Application00 Ratings8.01 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.01 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Clay and Contentsquare, now with Hotjar
    Feature
    Clay
    -
    Ratings
    Contentsquare, now with Hotjar
    9.7
    1 Ratings
    3% above category average
    Heatmap tool00 Ratings8.01 Ratings
    Click analytics00 Ratings10.01 Ratings
    Scroll maps00 Ratings10.01 Ratings
    Conversion tracking00 Ratings10.01 Ratings
    Goal tracking00 Ratings10.01 Ratings
    Session Recording and Replay00 Ratings10.01 Ratings
    User Segmentation00 Ratings10.01 Ratings
    Best Alternatives
    ClayContentsquare
    Small Businesses
    Owler
    Score9.7 out of 10
    Fullstory
    Score8.9 out of 10
    Medium-sized Companies
    Crunchbase
    Score6.3 out of 10
    Quantum Metric
    Score7.5 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Glassbox
    Score6.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClayContentsquare
    Likelihood to Recommend
    9.4
    (102 ratings)
    8.2
    (118 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.1
    (13 ratings)
    Usability
    7.8
    (102 ratings)
    9.5
    (8 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    ClayContentsquare
    Likelihood to Recommend
    Clay Labs Inc. (dba Clay)
    Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
    Incentivized
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    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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    Pros
    Clay Labs Inc. (dba Clay)
    • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
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    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
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    Cons
    Clay Labs Inc. (dba Clay)
    • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
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    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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    Likelihood to Renew
    Clay Labs Inc. (dba Clay)
    The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
    Incentivized
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    Contentsquare
    For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
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    Usability
    Clay Labs Inc. (dba Clay)
    I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
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    Contentsquare
    It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
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    Support Rating
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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    Alternatives Considered
    Clay Labs Inc. (dba Clay)
    So in a sense, there is a large community, and because of the community you also learn multiple workflows and how to use it better. You can kind of democratize or source knowledge more easily on how to use the product, and also transfer it so other people can use it more easily. So in a sense, that works.
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    Contentsquare
    ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
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    Return on Investment
    Clay Labs Inc. (dba Clay)
    • Without Clay we would probably have our agency, but not with the level of sophistication we have right now or really one of our USP that we are certified by Clay. That's how we get a lot of inbound leads as well. So that of course leads to a very healthy ROI. If we look at inbound.
    • I think negative as terms in negative ROI, I think this is a nice one to touch on. Expectation management for tooling such as Clay is extremely difficult because people see a lot of stuff happening on LinkedIn from the top 1% of Clay experts and they look at us and "hey, we want the same thing," basically. That's quite a challenge. So that's really a good conversation to have with your potential client as well. Like, "Hey, I know, tell me what you've seen. We're going to see what we can do if that's reasonable or not." Set realistic expectations there and don't expect to go from zero to 100 within a very small time window. So that was something we had to learn. We had a lot of unrealistic expectations for what we can do. We can improve your business, but we can't do it with a factor of X or in a period of eight weeks.
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    Contentsquare
    • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
    • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
    • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
    Incentivized
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