Clear Analytics vs. Cyfe, by Traject

Clear Analytics has almost all the features which are mostly required by the organizations for their data analytics and transformation activities. Clear Analytics is built on the support of a parallel query engine which makes it handle large volume requests and also provides optimized results. However, every solution has some limitations, Clear Analytics lacks advanced features such as Predictive Analytics which is a very demanding feature in the market as most organizations are adopting AI/ML automation for their businesses. Also, it needs to add a lot of advanced visualizations so that the user has the choice of selection. Overall a good solution to be recommended.

Incentivized

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• Quick management of the data through Excel thanks to the tools Clear Analytics provides such as filtering different information for an easier view.
• Ability to add new KPIs to measure different areas of our business.
• Drag and drop tool which makes an easier usage of Excel.
• Cost-effective. I find Clear Analytics to be affordable considering the number of features added and the unlimited sharing and editing it provides.

Incentivized

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• For Charts and Graphs , getting the Power Point Deck would be helpful. As of now we use the data from Excel Reports

Incentivized

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

I have really enjoyed working with Clear Analytics. This platform has contributed to increased production and reliable data control processes. It has flexible user interface that can be operated by any organization member. Reports are shared on simple and transparent way in the dashboard for easy access. Data analytics from all departments have created manageable working environment that have increased production.

Incentivized

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

I have had multiple scenarios where I had to reach out to the support team of Clear Analytics, be it access-related, general queries, during initial implementation, etc. My overall experience has always been good. I got the needed support every time without any delay. I can definitely recommend Clear Analytics simply on the basis of its excellent support team.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

There are other great tools that are out there but Clear Analytics is reasonable for our business and provides a lot of features that we specifically needed

Incentivized

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

• Super useful to get started immediately
• Didn't have to rely on migrating data
• Easy to add members
• Easy to learn and build charts

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations