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Cleo Integration Cloud vs. Google Universal Analytics (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cleo Integration Cloud

    Score9.5 out of 10
    N/ACleo Integration Cloud is a framework providing data integration between disparate systems and people within and across organizations.N/A

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Pricing
    Cleo Integration CloudGoogle Universal Analytics (discontinued)
    Editions & Modules
    No answers on this topic
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Cleo Integration CloudGoogle Universal Analytics (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Cleo Integration CloudGoogle Universal Analytics (discontinued)
    Considered Both Products
    Cleo
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    97%
    Would buy again
    34 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    91%
    Happy with the feature set
    32 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    No answers on this topic
    89%
    Implementation went as expected
    24 Answers
    Features
    Cleo Integration CloudGoogle Universal Analytics (discontinued)
    Web Analytics
    Comparison of Web Analytics features of Cleo Integration Cloud and Google Universal Analytics (discontinued)
    Feature
    Cleo Integration Cloud
    -
    Ratings
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Lead Conversion Tracking00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings1.01 Ratings
    Pageview Tracking00 Ratings7.01 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings10.01 Ratings
    Customizable Dashboards00 Ratings5.01 Ratings
    Best Alternatives
    Cleo Integration CloudGoogle Universal Analytics (discontinued)
    Small Businesses
    No answers on this topic
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Apache Camel
    Score7.4 out of 10
    Lead Forensics
    Score9 out of 10
    Enterprises
    TIBCO B2B Integration Solution
    Score8 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cleo Integration CloudGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    10.0
    (5 ratings)
    8.0
    (55 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (11 ratings)
    Usability
    10.0
    (1 ratings)
    9.0
    (5 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.0
    (2 ratings)
    10.0
    (23 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (3 ratings)
    User Testimonials
    Cleo Integration CloudGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    Cleo
    CLEO Integration Cloud is well suited in any environment where you need to move and translate business data from one format to another or multiple other formats. It is very well suited to replace existing EDI systems that are cumbersome, are a lot of work to add new mappings (add customers for example), or where the support is lousy and you are constantly creating support tickets to try to resolve issues. It just works very well and is constantly improving including keeping up to changes made by various services such as Shopify.
    Incentivized
    Read full review
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Pros
    Cleo
    • A great platform perfectly integrated with the rest of the company's software.
    • Detailed design with simple and easy access from anywhere to our information.
    • Multi-location and multi-device access.
    • We save on hardware, software and maintenance, by minimizing the user's need for powerful equipment and the programs in charge of managing and configuring them, reducing the investment in their acquisition.
    • Cleo integration is in charge of technical maintenance and updates.
    Incentivized
    Read full review
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Cons
    Cleo
    • A fully functional help manual would be good. Some topics have no help at all, "envelopeassemblybycontext" for instance.
    • A needed feature is to be able to sort files by either file type (FM, RS, BPS) or by filename. Some of our projects have almost a hundred files.
    • Better, more descriptive error messages. Sometimes a ruleset or process fails and the error message is not helpful.
    Incentivized
    Read full review
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Likelihood to Renew
    Cleo
    No answers on this topic
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Usability
    Cleo
    Ease in understanding and setup.
    Incentivized
    Read full review
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Support Rating
    Cleo
    Great data manager in the cloud, at a competitive price, backed by a great company and great professionals.
    Incentivized
    Read full review
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Online Training
    Cleo
    No answers on this topic
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Implementation Rating
    Cleo
    No answers on this topic
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Alternatives Considered
    Cleo
    Before choosing a solution, we did a detailed analysis of cost, performance, scaling and support. Cleo checked all the right boxes and we have been very satisfied with our choice.
    Incentivized
    Read full review
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Return on Investment
    Cleo
    • We have easily improved our EDI tenfold (or more) as far as ease of adding new customers for example
    • We have saved a ton of money by reducing chargebacks for missing ASNs for example
    • We have improved customer scorecards where they measure our EDI performance such as one large brand name customer we sell wholesale to who originally scored us around 28% and after implementing CLEO we quickly went to a 96%+ score.
    Incentivized
    Read full review
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
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