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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CleverTap

    Score7.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A

    Freshdesk

    Score8.5 out of 10
    N/AFreshdesk (a product of Freshworks Inc.) is a customer service solution with enterprise capability. Freshdesk unifies channels, conversations, AI capabilities, customer insights, and advanced ticketing into the Freshdesk Command Center so agents are ready to resolve. With Freddy, People-first AI, customer service teams can take AI agents live in minutes to fully resolve complex and simple queries, get response and resolution assistance from AI copilot, and stay ahead with AI insights.…

    $18

    per month per user

    Pricing
    CleverTapFreshdesk
    Editions & Modules
    No answers on this topic
    Growth
    $18
    per month per agent
    Pro
    $59
    per month per agent
    Enterprise
    $95
    per month per agent
    Offerings
    Pricing Offerings
    CleverTapFreshdesk
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CleverTapFreshdesk
    Considered Both Products
    CleverTap
    No answer on this topic
    Freshworks Inc
    No answer on this topic
    Key User Insights
    Would buy again
    67%
    Would buy again
    4 Answers
    93%
    Would buy again
    213 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    207 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    93%
    Happy with the feature set
    213 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    147 Answers
    Implementation went as expected
    40%
    Implementation went as expected
    2 Answers
    94%
    Implementation went as expected
    174 Answers
    Features
    CleverTapFreshdesk
    Incident and problem management
    Comparison of Incident and problem management features of CleverTap and Freshdesk
    Feature
    CleverTap
    -
    Ratings
    Freshdesk
    8.6
    210 Ratings
    5% above category average
    Organize and prioritize service tickets00 Ratings9.3206 Ratings
    Expert directory00 Ratings7.9140 Ratings
    Subscription-based notifications00 Ratings7.812 Ratings
    ITSM collaboration and documentation00 Ratings8.115 Ratings
    Ticket creation and submission00 Ratings9.0207 Ratings
    Ticket response00 Ratings9.1207 Ratings
    Self Help Community
    Comparison of Self Help Community features of CleverTap and Freshdesk
    Feature
    CleverTap
    -
    Ratings
    Freshdesk
    8.0
    185 Ratings
    0% below category average
    External knowledge base00 Ratings8.0169 Ratings
    Internal knowledge base00 Ratings8.0173 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of CleverTap and Freshdesk
    Feature
    CleverTap
    -
    Ratings
    Freshdesk
    8.3
    197 Ratings
    3% above category average
    Customer portal00 Ratings8.3169 Ratings
    IVR00 Ratings8.563 Ratings
    Social integration00 Ratings8.2105 Ratings
    Email support00 Ratings8.6197 Ratings
    Help Desk CRM integration00 Ratings7.7126 Ratings
    Best Alternatives
    CleverTapFreshdesk
    Small Businesses
    EZ Texting
    Score9.1 out of 10
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    EZ Texting
    Score9.1 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CleverTapFreshdesk
    Likelihood to Recommend
    7.7
    (9 ratings)
    8.6
    (277 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.5
    (25 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (42 ratings)
    Availability
    -
    (0 ratings)
    7.5
    (6 ratings)
    Performance
    -
    (0 ratings)
    7.6
    (6 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.4
    (41 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.7
    (207 ratings)
    Configurability
    -
    (0 ratings)
    6.5
    (7 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.5
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    7.9
    (6 ratings)
    Product Scalability
    -
    (0 ratings)
    6.8
    (6 ratings)
    Professional Services
    -
    (0 ratings)
    8.7
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.6
    (5 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.7
    (5 ratings)
    User Testimonials
    CleverTapFreshdesk
    Likelihood to Recommend
    CleverTap
    It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
    Incentivized
    Read full review
    Freshworks Inc
    I believe Freshdesk is well-suited for companies that manage multiple accounts, such as those in the Business Process Outsourcing industry. It has all the necessary capabilities, such as ticket management that uses omnichannel to receive ticket requests from service requests (managed internally) in the system, emails, etc. There are also several workflow automations that can be built within the platform/system. What is lacking is the API documentation, which limits the possibilities for further automations. Overall, it is a highly recommended tool for managing employee productivity and timeliness.
    Incentivized
    Read full review
    Pros
    CleverTap
    • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
    • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
    • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
    Incentivized
    Read full review
    Freshworks Inc
    • No prior experience with similar platforms is required to use Freshdesk. I found its interface to be quite intuitive, at least for the end user.
    • It's easy to connect with other platforms, so you can sync and manage data from other platforms because the integrations work correctly.
    • Freshdesk's technical support is quite responsive, with short and effective response times. They have easily handled my questions and issues.
    • It has tools for customizing automated chats, answering frequently asked questions before transferring to an agent. Its configuration is extensive and highly customizable.
    Incentivized
    Read full review
    Cons
    CleverTap
    • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
    • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
    • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
    Incentivized
    Read full review
    Freshworks Inc
    • Freshdesk is buggy, full stop. I don't know how many support tickets I submitted related to user login.
    • There can be a language barrier with support and sales.
    • There were a couple of hours-long outages that significantly impacted my company's customer experience.
    Incentivized
    Read full review
    Likelihood to Renew
    CleverTap
    No answers on this topic
    Freshworks Inc
    New support agents can learn the system quickly, minimizing training time and maximizing productivity from day one. Agents are more willing to use a system that is simple, reducing resistance to change and ensuring all interactions are logged (a common problem with complex systems). The platform is known for being easy to set up and customize, allowing teams (especially smaller ones) to get started with minimal technical expertise.The platform makes it easy to set and monitor Service Level Agreements (SLAs), ensuring customers get timely responses and helping managers enforce performance standards.
    Incentivized
    Read full review
    Usability
    CleverTap
    No answers on this topic
    Freshworks Inc
    Freshdesk is extremely easy to use as implemented it on our own with average technical skills. A lot of the options are straightforward and Freshdesk provides easy-to-understand explanations for some of the more complex-sounding ones. We recently onboarded new specialists and they were able to learn Freshdesk with minimal training.
    Incentivized
    Read full review
    Reliability and Availability
    CleverTap
    No answers on this topic
    Freshworks Inc
    I have encountered a lot of errors in the Freshdesk, however, they tend to resolve it on priority or at least they will share the timeline by when this can be resolved. Most of the time the issue has been from the other partner's end. They take time to resolve their vendor issues and they don't have any timelines in case of developed app errors.
    Incentivized
    Read full review
    Performance
    CleverTap
    No answers on this topic
    Freshworks Inc
    The reports take a lot of time to download if the time period is large. Also, the tickets take their sweet time to open and load. It is not fast as Zendesk. Only 30 tickets are visible in a single go and there isn't any option to select all. If we need to change the pages and dashboards it takes a lot of time to open.
    Incentivized
    Read full review
    Support Rating
    CleverTap
    For their expertise and timely resolution to our issues.
    Incentivized
    Read full review
    Freshworks Inc
    Because I never worked with a company that responds so quickly to their customer! They are always fast at responding and very open to new ideas and quickly turning them around to include them in future releases. They walk us through when we need assistance and are very good at communicating. Overall top notch support
    Incentivized
    Read full review
    In-Person Training
    CleverTap
    No answers on this topic
    Freshworks Inc
    In-person training is provided to all the agents and it is very easy to learn the basics of the Freshdesk interface. Solving tickets via dashboards, replying to the guest queries in bulk via Freshdesk. The training which is a bit hard is creating the logic according to the ticket flow and intergeration.
    Incentivized
    Read full review
    Online Training
    CleverTap
    No answers on this topic
    Freshworks Inc
    This tool is no doubt easy to learn but in-person training is a lot better than online training. It takes time to grasp things in the online training, however, in pandemic we have done all the training online. Apart from a bit more time we haven't faced any issues with online training.
    Incentivized
    Read full review
    Implementation Rating
    CleverTap
    No answers on this topic
    Freshworks Inc
    Was a fairly quick implementation for us. However, we are only doing email integration and not some of the more complex integrations that are possible. One clarification on an earlier question. I selected that Freshdesk doesn't have a given feature, but this is not true. I selected this because there wasn't a selection for I don't use the feature. This is a weakness in the survey.
    Incentivized
    Read full review
    Alternatives Considered
    CleverTap
    Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
    Incentivized
    Read full review
    Freshworks Inc
    Compared to Crisp, Freshdesk offers much more organization and is just much more helpful when it comes to having more than one region/team. Not that Crisp is bad, but with Freshdesk, internal communication and collaboration are much easier, which was quite important for our team to grow.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    CleverTap
    No answers on this topic
    Freshworks Inc
    I was not very involved with the purchase/contract (my company purchased Fresjdesk before I was brought on), but I will say that pricing per agent made it difficult to grow our support team. Additionally, we were kind of disappointed after our upgrade because it didn't solve our pain points as much as we expected.
    Incentivized
    Read full review
    Scalability
    CleverTap
    No answers on this topic
    Freshworks Inc
    My company had Freshdesk agents from support and success. It's generally difficult to customize permissions for different agent "roles." We were a fully distributed company, so "multiple sites" doesn't apply to us. We found Freshdesk features lacking as we grew our customer base, and adding agents wasn't easy because price steeply increases with number of agents.
    Incentivized
    Read full review
    Professional Services
    CleverTap
    No answers on this topic
    Freshworks Inc
    - good customer support
    - personal contact
    - usage limited to basic product features, individually designed solutions seem unlikely
    Incentivized
    Read full review
    Return on Investment
    CleverTap
    • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
    Incentivized
    Read full review
    Freshworks Inc
    • Increased response times - Client Success maintains at 98% SLA for resolution
    • Categorization of feedback and issues - custom ticket fields make it easier for us to review why clients contact us on a high level
    • Standardization of internal procedures via templates, canned responses and automations
    Incentivized
    Read full review
    ScreenShots

    CleverTap Screenshots

    Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports