CleverTap vs. HubSpot CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CleverTap
Score 7.3 out of 10
Mid-Size Companies (51-1,000 employees)
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A
HubSpot CRM
Score 8.3 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
CleverTapHubSpot CRM
Editions & Modules
No answers on this topic
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
CleverTapHubSpot CRM
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
CleverTapHubSpot CRM
Features
CleverTapHubSpot CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
CleverTap
-
Ratings
HubSpot CRM
8.1
1665 Ratings
3% above category average
Customer data management / contact management00 Ratings8.91603 Ratings
Workflow management00 Ratings8.41572 Ratings
Territory management00 Ratings4.9184 Ratings
Opportunity management00 Ratings8.51507 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.71621 Ratings
Contract management00 Ratings7.9185 Ratings
Quote & order management00 Ratings8.21104 Ratings
Interaction tracking00 Ratings8.81564 Ratings
Channel / partner relationship management00 Ratings8.2186 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
CleverTap
-
Ratings
HubSpot CRM
8.1
1120 Ratings
5% above category average
Case management00 Ratings8.41042 Ratings
Call center management00 Ratings7.7896 Ratings
Help desk management00 Ratings8.1956 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
CleverTap
-
Ratings
HubSpot CRM
8.8
1472 Ratings
12% above category average
Lead management00 Ratings8.91390 Ratings
Email marketing00 Ratings8.61402 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
CleverTap
-
Ratings
HubSpot CRM
8.3
1522 Ratings
7% above category average
Task management00 Ratings8.51455 Ratings
Billing and invoicing management00 Ratings8.0767 Ratings
Reporting00 Ratings8.41350 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
CleverTap
-
Ratings
HubSpot CRM
8.3
1491 Ratings
8% above category average
Forecasting00 Ratings8.21177 Ratings
Pipeline visualization00 Ratings8.51418 Ratings
Customizable reports00 Ratings8.21376 Ratings
Customization
Comparison of Customization features of Product A and Product B
CleverTap
-
Ratings
HubSpot CRM
8.0
1425 Ratings
4% above category average
Custom fields00 Ratings8.61396 Ratings
Custom objects00 Ratings8.61216 Ratings
Scripting environment00 Ratings6.3132 Ratings
API for custom integration00 Ratings8.6996 Ratings
Security
Comparison of Security features of Product A and Product B
CleverTap
-
Ratings
HubSpot CRM
9.0
1383 Ratings
7% above category average
Single sign-on capability00 Ratings9.01241 Ratings
Role-based user permissions00 Ratings9.01320 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
CleverTap
-
Ratings
HubSpot CRM
8.0
951 Ratings
7% above category average
Social data00 Ratings7.9933 Ratings
Social engagement00 Ratings8.2920 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
CleverTap
-
Ratings
HubSpot CRM
8.3
1065 Ratings
10% above category average
Marketing automation00 Ratings8.61058 Ratings
Compensation management00 Ratings8.0699 Ratings
Platform
Comparison of Platform features of Product A and Product B
CleverTap
-
Ratings
HubSpot CRM
8.0
1253 Ratings
5% above category average
Mobile access00 Ratings8.01253 Ratings
Best Alternatives
CleverTapHubSpot CRM
Small Businesses
OneSignal
OneSignal
Score 8.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CleverTapHubSpot CRM
Likelihood to Recommend
7.7
(9 ratings)
8.5
(1700 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(31 ratings)
Usability
-
(0 ratings)
8.4
(1550 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
6.4
(1 ratings)
Support Rating
10.0
(1 ratings)
5.7
(24 ratings)
Implementation Rating
-
(0 ratings)
7.4
(9 ratings)
Configurability
-
(0 ratings)
4.5
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.5
(1 ratings)
Ease of integration
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
CleverTapHubSpot CRM
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
Read full review
HubSpot
I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
Read full review
Pros
CleverTap
  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
Read full review
HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
Read full review
Cons
CleverTap
  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
Read full review
HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
Read full review
Likelihood to Renew
CleverTap
No answers on this topic
HubSpot
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
Read full review
Usability
CleverTap
No answers on this topic
HubSpot
I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
Read full review
Support Rating
CleverTap
For their expertise and timely resolution to our issues.
Read full review
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Implementation Rating
CleverTap
No answers on this topic
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Alternatives Considered
CleverTap
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
Read full review
HubSpot
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
Read full review
Return on Investment
CleverTap
  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Read full review
HubSpot
  • We were able to track good quality leads and push them to closure.
  • The leads were contacted within 24 hours so lead drops were minimum.
  • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
Read full review
ScreenShots

CleverTap Screenshots

Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.