CleverTap vs. iZooto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CleverTap
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A
iZooto
Score 10.0 out of 10
Small Businesses (1-50 employees)
iZooto is a user engagement and retention tool that is designed to leverage web push notifications to help business to drive repeat traffic, leads and sales. iZooto, Datability’s first product was rolled out publicly in Feb 2016. The vendor says the fundamental difference between how a mobile application and a website works with users is in the level of interaction and personalisation that a mobile application offers. Additionally, the vendor says with iZooto, they are empowering…N/A
Pricing
CleverTapiZooto
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CleverTapiZooto
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
More Pricing Information
Community Pulse
CleverTapiZooto
Considered Both Products
CleverTap
Chose CleverTap
Intercom did the messaging part to users within our app very well. However, its pricing is prohibitive for a B2B company and the USP is more chat focussed. However, it may work for some high-value B2B scenarios. At our scale, we need something much more in-depth and affordable.
iZooto
Chose iZooto
We use a few more tools regularly, but specifically for browser push we found iZooto to be the most focused player and the pricing to be reasonable. The monetization layer that they provide for publishers like us is a big value add. We continue to use different tools for …
Top Pros
Top Cons
User Ratings
CleverTapiZooto
Likelihood to Recommend
8.0
(7 ratings)
10.0
(2 ratings)
Support Rating
10.0
(2 ratings)
10.0
(2 ratings)
User Testimonials
CleverTapiZooto
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
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Datability Solutions Pvt Ltd
iZooto is well suited to any web property that needs to nurture its relationship with users and needs another channel besides email, social media, and paid retargeting. Because of its integration with WordPress, WooCommerce, and Shopify, it's perfect for ECOM sites and other consumer-facing sites. But I can see it work well for a B2B / saas company too. In short, it makes repeat visits much more likely.
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Pros
CleverTap
  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
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Datability Solutions Pvt Ltd
  • iZooto allows us to keep up to date with various browser developments & push notification standards that keep evolving.
  • iZooto allows us to re-target users who viewed a particular product, or products in a certain price range or users from a certain location or all all of these together.
  • iZooto allows us to monetise our push notifications without any extra effort.
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Cons
CleverTap
  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
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Datability Solutions Pvt Ltd
  • Their WordPress plugin works but is a bit glitchy when you try to override a post's default settings in the notification
  • More opportunities to brand the opt in prompt would be great -- with, say, our logo, though I am not sure it's supported by browsers
  • There is no clear way to UNSUBSCRIBE from prompts, unlike with OneSignal.
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Support Rating
CleverTap
For their expertise and timely resolution to our issues.
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Datability Solutions Pvt Ltd
They were on top of things right away when I reported an issue with their WordPress plugin, or when I needed to switch from Shopify to WordPress. Very hands-on and responsive. They have built-in live chat support in their app, though it would be nice if they incorporated it into their WordPress plugin too, so I didn't have to leave WordPress to report issues.
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Alternatives Considered
CleverTap
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
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Datability Solutions Pvt Ltd
We use a few more tools regularly, but specifically for browser push we found iZooto to be the most focused player and the pricing to be reasonable. The monetization layer that they provide for publishers like us is a big value add. We continue to use different tools for analytics, funnels and other marketing automations.
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Return on Investment
CleverTap
  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
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Datability Solutions Pvt Ltd
  • iZooto gives us a good % of our overall traffic by bringing a lot of returning users.
  • iZooto contributes a healthy chunk of our ad revenues.
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