What users are saying about
13 Ratings
13 Ratings
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Score 8.5 out of 100
4 Ratings
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Score 9 out of 100

Likelihood to Recommend

CleverTap

Clevertap is well suited for business where - You need to see how users are moving across the pages on the website, where are they dropping off, what pages are they moving to, and from which pages are they dropping- It helps business to re-engage the users who are thinking of dropping off by giving them real-time offers/ strategies or options of products
Rajat Khatri | TrustRadius Reviewer

Vero Workflows

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Frank Ramirez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

CleverTap
Vero Workflows
9.1
WYSIWYG email editor
CleverTap
Vero Workflows
7.0
Dynamic content
CleverTap
Vero Workflows
10.0
Ability to test dynamic content
CleverTap
Vero Workflows
10.0
A/B testing
CleverTap
Vero Workflows
10.0
Mobile optimization
CleverTap
Vero Workflows
9.8
Email deliverability reporting
CleverTap
Vero Workflows
8.1
List management
CleverTap
Vero Workflows
9.0
Triggered drip sequences
CleverTap
Vero Workflows
9.0

Reporting & Analytics

CleverTap
Vero Workflows
10.0
Dashboards
CleverTap
Vero Workflows
10.0
Standard reports
CleverTap
Vero Workflows
9.9
Custom reports
CleverTap
Vero Workflows
10.0

Pros

CleverTap

  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
Anonymous | TrustRadius Reviewer

Vero Workflows

  • Segmentation
  • Contact management
  • Template design
Anonymous | TrustRadius Reviewer

Cons

CleverTap

  • It does not have a built-in SMS provider.
  • I does not have a built-in email provider
  • It gets pricier as you keep piling up data to be stored.
Julio Boschi | TrustRadius Reviewer

Vero Workflows

  • Migration from our previous provider took longer than we initially expected.
  • The email template options are a bit limited compared to other email software.
Anonymous | TrustRadius Reviewer

Support Rating

CleverTap

CleverTap 10.0
Based on 2 answers
For their expertise and timely resolution to our issues.
Anonymous | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Alternatives Considered

CleverTap

Intercom did the messaging part to users within our app very well. However, its pricing is prohibitive for a B2B company and the USP is more chat focussed. However, it may work for some high-value B2B scenarios. At our scale, we need something much more in-depth and affordable.
Anonymous | TrustRadius Reviewer

Vero Workflows

Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
James McQuillin | TrustRadius Reviewer

Return on Investment

CleverTap

  • We had a very positive ROI. Because of the re-engagements, we were able to improve the revenue by at least 10% in the first quarter itself
  • The user journies helped us understand the gaps and re-build the website that led to higher conversion ratio
Rajat Khatri | TrustRadius Reviewer

Vero Workflows

  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
Frank Ramirez | TrustRadius Reviewer

Screenshots

Pricing Details

CleverTap

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0

CleverTap Editions & Modules

Additional Pricing Details

Vero Workflows

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Vero Workflows Editions & Modules

Edition
Starter - unlimited email and push messages$1251
Growth - unlimited email and push messages$1992
Pro - unlimited email and push messages$3993
Scale - unlimited email and push messages$7494
Enterprise - unlimited email and push messages$1,049+5
  1. 15,000 subscribers
  2. 50,000 subscribers
  3. 100,000 subscribers
  4. 200,000 subscribers
  5. 200,000+ subscribers
Additional Pricing Details
Save 15% with an annual subscription

Rating Summary

Likelihood to Recommend

CleverTap
9.0
Vero Workflows
9.0

Support Rating

CleverTap
10.0
Vero Workflows

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