CleverTap vs. VWO Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CleverTap
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A
VWO Engage
Score 7.7 out of 10
N/A
Wingify offers VWO Engage (formerly PushCrew), a web push notifications platform. With features like audience segmentation, smart triggered campaigns, multi-website support, custom images, cart abandonment, and more, VWO Engage aims to offer everything a business needs to re-engage with their customers in real-time. The vendor says that VWO Engage's push notification platform supports notifications for a variety of situations, such as a connected call-to-action (CTAs), timed…N/A
Pricing
CleverTapVWO Engage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CleverTapVWO Engage
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Best Alternatives
CleverTapVWO Engage
Small Businesses
OneSignal
OneSignal
Score 9.0 out of 10
OneSignal
OneSignal
Score 9.0 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Intercom
Intercom
Score 8.7 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Iterable
Iterable
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CleverTapVWO Engage
Likelihood to Recommend
7.7
(9 ratings)
7.8
(13 ratings)
Support Rating
10.0
(1 ratings)
7.1
(13 ratings)
Configurability
-
(0 ratings)
6.8
(13 ratings)
User Testimonials
CleverTapVWO Engage
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
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Wingify Pvt Ltd
If you have a large or small blog following/audience, this is an excellent tool to help keep readers engaged and on top of your new content releases. You can also utilize this product for automated DRIP campaigns that will, following a schedule you create, notify users at preset intervals to help nurture your leads or existing customers as part of your sales funnel. Even new bloggers with smaller audiences can utilize a tool like this to help generate more consistent web traffic to your content. I am averaging a +16% clickthrough rate regularly on my RSS to push notifications after just a few months of use.
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Pros
CleverTap
  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
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Wingify Pvt Ltd
  • Easy-to-use admin system; even non-technical team members could understand what to do without training.
  • Flexibility of configuration and visual previews of what the alert experience would be like made it easy explain options before implementation
  • Segment system and API gave us enough control to serve notifications in the right language, which was important for our multi-lingual website
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Cons
CleverTap
  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
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Wingify Pvt Ltd
  • I can tell they are based somewhere on the other side of the world, so when it's middle of the day here in the USA, they aren't always very responsive.
  • There have been a couple hiccups with billing issues that mainly stemmed from them not having an internal billing system, but had it outsourced to another company.
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Support Rating
CleverTap
For their expertise and timely resolution to our issues.
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Wingify Pvt Ltd
Their support staff are experts who are beyond helpful! I needed support with a certificate issue, after migrating one of our sites from HTTP to HTTPS, They handled it and helped very effectively, absolutely loved the cooperation. They saved me a lot of time with guiding me over the issues and I didn't needed to search on forums and read technical documentation on my own.
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Alternatives Considered
CleverTap
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
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Wingify Pvt Ltd
No answers on this topic
Return on Investment
CleverTap
  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
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Wingify Pvt Ltd
  • More return. In general the people who sign like the notifications and usually return.
  • Organic growth. The list of subscribers increase over time, so is a well worth the investment.
  • It's a bit expensive, so the ROI at the beginning is not the expected because the cost.
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ScreenShots

CleverTap Screenshots

Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports