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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ClickDimensions

    Score8.5 out of 10
    N/AClickDimensions is an email marketing and marketing automation platform for Microsoft Dynamics CRM. Features include email marketing, web tracking, lead scoring, social discovery, campaign tracking, and form capture.N/A

    PFL Direct Mail Platform

    Score9 out of 10
    N/APFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is... Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable…

    $40,000

    per year

    Pricing
    ClickDimensionsPFL Direct Mail Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ClickDimensionsPFL Direct Mail Platform
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$10,000
    Additional Details——
    More Pricing Information
    Community Pulse
    ClickDimensionsPFL Direct Mail Platform
    Considered Both Products
    ClickDimensions
    No answer on this topic
    PFL
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    28 Answers
    Delivers good value for the price
    No answers on this topic
    93%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    No answers on this topic
    84%
    Happy with the feature set
    27 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    81%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    No answers on this topic
    84%
    Implementation went as expected
    21 Answers
    Features
    ClickDimensionsPFL Direct Mail Platform
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ClickDimensions and PFL Direct Mail Platform
    Feature
    ClickDimensions
    3.9
    10 Ratings
    66% below category average
    PFL Direct Mail Platform
    -
    Ratings
    WYSIWYG email editor5.38 Ratings00 Ratings
    Dynamic content4.010 Ratings00 Ratings
    Ability to test dynamic content1.410 Ratings00 Ratings
    Landing pages1.710 Ratings00 Ratings
    A/B testing3.710 Ratings00 Ratings
    Mobile optimization1.710 Ratings00 Ratings
    Email deliverability reporting4.610 Ratings00 Ratings
    List management6.09 Ratings00 Ratings
    Triggered drip sequences6.39 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ClickDimensions and PFL Direct Mail Platform
    Feature
    ClickDimensions
    4.7
    10 Ratings
    51% below category average
    PFL Direct Mail Platform
    -
    Ratings
    Lead nurturing automation7.09 Ratings00 Ratings
    Lead scoring and grading5.09 Ratings00 Ratings
    Data quality management3.08 Ratings00 Ratings
    Automated sales alerts and tasks4.07 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ClickDimensions and PFL Direct Mail Platform
    Feature
    ClickDimensions
    2.5
    7 Ratings
    101% below category average
    PFL Direct Mail Platform
    -
    Ratings
    Calendaring4.05 Ratings00 Ratings
    Event/webinar marketing1.06 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ClickDimensions and PFL Direct Mail Platform
    Feature
    ClickDimensions
    5.5
    3 Ratings
    31% below category average
    PFL Direct Mail Platform
    -
    Ratings
    Social sharing and campaigns8.03 Ratings00 Ratings
    Social profile integration3.13 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ClickDimensions and PFL Direct Mail Platform
    Feature
    ClickDimensions
    2.6
    9 Ratings
    97% below category average
    PFL Direct Mail Platform
    -
    Ratings
    Dashboards2.09 Ratings00 Ratings
    Standard reports2.09 Ratings00 Ratings
    Custom reports3.87 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ClickDimensions and PFL Direct Mail Platform
    Feature
    ClickDimensions
    4.4
    10 Ratings
    54% below category average
    PFL Direct Mail Platform
    -
    Ratings
    API1.05 Ratings00 Ratings
    Role-based workflow & approvals1.05 Ratings00 Ratings
    Customizability2.07 Ratings00 Ratings
    Integration with Salesforce.com7.02 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.310 Ratings00 Ratings
    Integration with SugarCRM8.02 Ratings00 Ratings
    Best Alternatives
    ClickDimensionsPFL Direct Mail Platform
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Sendoso
    Score8.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Sendoso
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClickDimensionsPFL Direct Mail Platform
    Likelihood to Recommend
    2.0
    (10 ratings)
    9.0
    (33 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    7.3
    (1 ratings)
    Usability
    5.0
    (3 ratings)
    7.3
    (1 ratings)
    Support Rating
    1.0
    (2 ratings)
    9.4
    (3 ratings)
    Product Scalability
    -
    (0 ratings)
    9.9
    (3 ratings)
    User Testimonials
    ClickDimensionsPFL Direct Mail Platform
    Likelihood to Recommend
    ClickDimensions
    ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
    Incentivized
    Read full review
    PFL
    The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.
    Incentivized
    Read full review
    Pros
    ClickDimensions
    • The nurture campaign builder was great. Easy to use and to follow along with.
    • The drop and drag editor was easy to use and you could start using it with no training.
    • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
    Incentivized
    Read full review
    PFL
    • Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
    • Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
    • Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
    • Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.
    Incentivized
    Read full review
    Cons
    ClickDimensions
    • Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
    • Managing customer preferences and subscriptions felt extremely convoluted
    • Interfaces generally not intuitive
    • Reporting was not in the class of competitors
    • Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.
    Incentivized
    Read full review
    PFL
    • There is no built-in functionality to automate direct mail; this has to be created through triggers in Salesforce.
    • The sales cloud integration didn't give us the syncing or reporting we thought would be available.
    • We would like to see more support from team members in the post-onboarding process.
    Incentivized
    Read full review
    Likelihood to Renew
    ClickDimensions
    I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.
    Incentivized
    Read full review
    PFL
    I will continue to use the platform as long as my employer provides access, but I do not have purchasing power myself.
    Incentivized
    Read full review
    Usability
    ClickDimensions
    I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.
    Read full review
    PFL
    The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
    Incentivized
    Read full review
    Support Rating
    ClickDimensions
    You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.
    Read full review
    PFL
    Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
    Incentivized
    Read full review
    Alternatives Considered
    ClickDimensions
    Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.
    Incentivized
    Read full review
    PFL
    JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.
    Incentivized
    Read full review
    Scalability
    ClickDimensions
    No answers on this topic
    PFL
    It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
    Incentivized
    Read full review
    Return on Investment
    ClickDimensions
    • Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
    • Lead scoring helps develop more qualified leads.
    Incentivized
    Read full review
    PFL
    • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
    Incentivized
    Read full review
    ScreenShots

    ClickDimensions Screenshots

    Screenshot of Create email templates inside Dynamics CRM with our drag and drop email editorScreenshot of Collect contact and lead data through web forms and landing pagesScreenshot of Build multi-channel, automated campaigns using an easy drag and drop interfaceScreenshot of View your marketing performance at a glance right inside DynamicsScreenshot of Use reporting to accurately measure your sales and marketing campaigns

    PFL Direct Mail Platform Screenshots

    Screenshot of Custom kits available for useScreenshot of Entering the sender addressScreenshot of Personalization at scale with custom messaging and signaturesScreenshot of Product selection with product details, template data, and advanced options